I am a senior marketing and digital strategy leader with 22 years of international experience across four continents, driving growth for global brands in both B2B and B2C spaces. I thrive on shaping data-driven, customer-centric programs that deliver measurable business impact, from omni-channel campaigns and CRM automation to digital transformation and new business development. I excel at leading cross-functional teams, building lasting stakeholder relationships, and delivering high-impact, integrated initiatives. Based in Singapore, I help brands grow brand equity and commercial outcomes through strategic vision, hands-on execution, and a growth-minded approach that embraces change and innovation.…

Nadine Lacroix

I am a senior marketing and digital strategy leader with 22 years of international experience across four continents, driving growth for global brands in both B2B and B2C spaces. I thrive on shaping data-driven, customer-centric programs that deliver measurable business impact, from omni-channel campaigns and CRM automation to digital transformation and new business development. I excel at leading cross-functional teams, building lasting stakeholder relationships, and delivering high-impact, integrated initiatives. Based in Singapore, I help brands grow brand equity and commercial outcomes through strategic vision, hands-on execution, and a growth-minded approach that embraces change and innovation.…

Available to hire

I am a senior marketing and digital strategy leader with 22 years of international experience across four continents, driving growth for global brands in both B2B and B2C spaces. I thrive on shaping data-driven, customer-centric programs that deliver measurable business impact, from omni-channel campaigns and CRM automation to digital transformation and new business development.

I excel at leading cross-functional teams, building lasting stakeholder relationships, and delivering high-impact, integrated initiatives. Based in Singapore, I help brands grow brand equity and commercial outcomes through strategic vision, hands-on execution, and a growth-minded approach that embraces change and innovation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Client Director, Digital at Edelman
October 1, 2025 - October 10, 2025
Promoted to Client Director with P&L responsibility, leading high-impact digital programs for global clients across APAC. Co-led the APAC Health Digital Centre of Excellence, driving digital penetration and portfolio growth across key healthcare accounts. Directed complex, integrated campaigns spanning CRM automation (HubSpot), performance marketing, web development, and analytics in multiple countries and languages. Secured new business and expanded scope with existing clients by leading successful RFP responses and building long-term, trust-based relationships. Led the website development workstream for the Go Mongolia campaign for the Government of Mongolia. Served as Generative AI Champion Lead for the Singapore office, driving adoption.
Senior Manager, Digital at Edelman
September 30, 2024 - October 10, 2025
Led digital marketing programs and strategy for APAC across multiple industries; managed CRM automation, performance marketing, web development, and analytics. Built and mentored cross-functional teams, optimized budgets, and delivered measurable ROI through data-driven optimization and omnichannel campaigns.
Founder at MookieMerino / Messis Group Limited
August 31, 2022 - October 10, 2025
Founded, launched, and managed a sustainable babywear e-commerce brand, achieving consistent year-over-year sales growth and net profitability. Oversaw all business functions including marketing strategy, e-commerce management, product design, sourcing, finance, and global distribution. Cultivated high brand loyalty and repeat purchases through superior product quality and customer service. Earned international recognition with flagship product winning multiple awards for innovation and design.
Marketing Consultant / Manager at Hedge Consulting
November 30, 2021 - October 10, 2025
Provided strategic and tactical marketing consulting for startups and growth-stage businesses, focusing on digital marketing, strategy, and e-commerce. Developed marketing plans, lead generation campaigns, and website optimization projects that directly supported client growth objectives.
Business Development at Camilleri Preziosi (Legal)
November 30, 2013 - October 10, 2025
Led business development initiatives, expanding client engagement and market opportunities within Malta.
Product Marketing at Uniblue (SaaS)
September 30, 2012 - October 10, 2025
Directed product marketing initiatives for software-as-a-service solutions, aligning product positioning with market needs and driving adoption.
Marketing Communications Manager at Volkswagen Financial Services (Finance & Insurance)
December 31, 2010 - October 10, 2025
Managed B2B and B2C marketing for 6 brands, led strategic campaigns, CRM, and digital initiatives, increasing sales conversion and improving the customer journey. Managed a team of 6 direct and indirect reports.
CRM Specialist at Volkswagen Group Australia (Automotive)
May 31, 2009 - October 10, 2025
Managed 100,000+ circulation customer magazine and oversaw CRM campaigns. Enhanced lead management processes and call center programs, contributing to two finalist/bronze ADMA & ECHO awards for campaign effectiveness.
Market Analyst at Cuscal (Banking)
September 30, 2007 - October 10, 2025
Conducted market analysis to inform product and marketing decisions in the banking sector.
Marketing Analyst at Blake Dawson Waldron/Ashurst (Legal)
March 31, 2007 - October 10, 2025
Supported marketing initiatives for a leading legal firm, focusing on communications and campaign execution.

Education

Design Thinking for Innovation at University of Virginia
January 1, 2025 - October 10, 2025
Digital Strategies for Business Transformation at Columbia Business School
January 1, 2024 - October 10, 2025
Consumer Neuroscience & Neuromarketing at Copenhagen Business School
January 1, 2024 - October 10, 2025
Digital Marketing Certificate at Columbia Business School
January 1, 2021 - October 10, 2025
Master's Degree in International Business (MSc) at University of Sherbrooke (Canada) & ESCEM Poitiers (France)
January 1, 2002 - December 31, 2003
Bachelor’s Degree in Commerce, Major in Marketing (BCom) at University of Sherbrooke (Canada)
January 1, 1998 - December 31, 2001
Certificate in Psychology of Human Being at University of Sherbrooke (Canada)
January 1, 1998 - December 31, 1998

Qualifications

Design Thinking for Innovation
January 1, 2025 - October 10, 2025
Digital Strategies for Business Transformation
January 1, 2024 - October 10, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2024 - October 10, 2025
Digital Marketing Certificate
January 1, 2021 - October 10, 2025
Master's Degree in International Business (MSc)
January 1, 2002 - December 31, 2003
Bachelor’s Degree in Commerce, Marketing
January 1, 1998 - December 31, 2001
Certificate in Psychology of Human Being
January 1, 1998 - December 31, 1998

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Financial Services, Government, Education, Retail, Transportation & Logistics, Consumer Goods, Other

Skills

Experience Level