Available to hire
I’m Sergio Berríos, a senior graphic designer and art director based in Barcelona, with over 10 years of experience in fashion, art events, and digital products.
I specialize in building brand identities and cohesive design systems that balance aesthetics and functionality across print, digital, and retail environments.
Language
Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Beginner
Work Experience
Visual Merchandiser at Adidas - Halo Store
January 1, 2025 - October 10, 2025Visual Merchandiser at Adidas’ flagship store in Barcelona with expertise in creating impactful fashion displays that highlight brand identity and enhance customer experience. Skilled in trend-driven styling, window design, and store layouts that maximize product visibility and drive sales in a high-volume retail environment. Strong ability to merge creativity with commercial strategy.
Producer - Art Director Assistant at Federica Monge
January 1, 2025 - October 10, 2025Work in the creation and execution of digital and analog concepts; Assisted in setting up and organizing sets for film and art event productions, ensuring all elements were ready for execution; Collaborated with the art department to source materials, create props, and maintain design consistency; Performed on-demand tasks and coordination between departments to ensure smooth workflows to achieve the brand goals.
Art Director at Generalistas
January 1, 2023 - October 10, 2025Conceptualization and Execution of High-Impact Digital Identities for Generalistas: Developing visually and narratively compelling messages. Each message respond to the specific needs of the client and platform, ensuring effective communication that maximizes reach and audience engagement.
Art Director & Brand Designer at Micropunto Concept Store
January 1, 2022 - October 10, 2025Design high-impact performance marketing assets for digital advertising campaigns, increasing brand reach and engagement. Created ads creatives for social media, optimizing visuals for digital paid ads across multiple platforms. Collaborated in the conceptualization and execution of creative ideas within the Art and Marketing Department, refining visual concepts and imagery to strengthen brand identity, ultimately reaching and engaging a broader, specialized fashion audience.
Senior Graphic Designer at Botanik Studio
January 1, 2021 - October 10, 2025Design for wine industry; conceptualization, execution of ideas, and preparation of final print-ready documents. Specific adaptation of each design considering worldwide market demands and technical constraints of different printing systems. Led digital-first branding initiatives, creating performance-driven brands assets for social and web campaigns. Designed advertising visuals optimized for multiple platforms, including display ads, social media, and digital out-of-home (DOOH).
Senior Graphic Designer at Caliptra Creative House
January 1, 2019 - October 10, 2025Creation of visual identities and packaging for the wine industry, overseeing the entire process from concept development to final print production. Designs are carefully adapted to meet worldwide market regulations and the technical requirements of different printing methods. Final artwork preparation. Art director and brand designer with 10+ years of experience in fashion, art events and digital products.
Education
Degree in Graphic Design at School of Arts and Design, Universidad Nacional de Cuyo
January 11, 2030 - October 10, 2025Certified in Photography for Advertising (comercial and products) at Universidad Marcelino Champagnat
January 11, 2030 - October 10, 2025Certified in Digital retouch for Fashion Photography at Universidad Marcelino Champagnat
January 11, 2030 - October 10, 2025Qualification in Lettering for Brands at School of Arts and Design, Universidad Nacional de Cuyo
January 11, 2030 - October 10, 2025Certified in Prepress Art (Offset, gravure, and flexographic printing systems) at School of Arts and Design, Universidad Nacional de Cuyo
January 11, 2030 - October 10, 2025Qualifications
Certified in Photography for Advertising (comercial and products)
January 11, 2030 - October 10, 2025Certified in Digital Retouch for Fashion Photography
January 11, 2030 - October 10, 2025Qualification in Lettering for Brands
January 11, 2030 - October 10, 2025Certified in Prepress Art (Offset, gravure, and flexographic printing systems)
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Manufacturing
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Barcelona today.