Lia Zoryan

Senior Performance Marketing Manager at Dunnes Stores

Leading grocery and fashion online retailer in Ireland; structured and executed full-funnel eCommerce paid media campaigns across Google, Meta, TikTok, and Apple Ads; integrated creative strategy, CRO, and analytics; scaled YoY budget by 20%; drove €8.1M incremental annual revenue; increased online orders by 133,700; achieved 52% ROAS and 41% CAC improvement; improved customer LTV by 36% and reduced CAC by 29%; rebuilt paid media strategy and expanded into new advertising channels; established a creative strategy ecosystem with testing frameworks, boosting CVR by 38% and AOV by 11%

Senior Performance Marketing Manager at Argil Digital Marketing Agency

Remote role serving US, UK, and Canadian eCommerce and SaaS clients; built growth strategies for 6 major projects across Google, Bing, Meta, TikTok, and LinkedIn ads; optimized CVR and ROI; achieved 300% online sales growth while cutting CPA by 52% for a premium eCommerce store; reduced CPL and CAC by 23% and 38%; improved lead-to-sale CVR by 25%; established creative brief workflow; led landing page optimization and extensive A/B testing; delivered >20% ad spend efficiency and >22% revenue growth

Digital/Performance Marketing Manager at Enterprise Armenia

Short-term contract with a government-backed agency supporting foreign and domestic investment; designed a digital promo strategy from scratch; launched and scaled paid media (SEM, Google/Bing Ads, paid social LinkedIn & Meta); averaged 33 monthly leads generated; executed conversion rate optimization and on-site SEO; achieved 16% growth in lead CVR and 18% CPL reduction

Digital Marketing Specialist at Nexxus Digital Marketing Agency

Delivered paid social (Facebook, Instagram & Twitter) and YouTube advertising for 4 US clients in the music industry; grew follower base by at least 35% and engagement by 26%; developed and tested creative strategies per client; increased average watch time by 35%; led landing page optimization and extensive A/B testing to improve ad spend efficiency and revenue

Digital Marketing Specialist at AMCG Digital Marketing Agency

Delivered Google, Facebook, and Instagram Ads for 5 US/Armenian projects; achieved blended CVR increase of ~30% through personalized marketing, seasonal and evergreen campaigns, and continuous testing; oversaw social media management, increasing organic follower base by ~24%

Digital Marketing Specialist at One Planet Group

Private equity firm focusing on lead generation for the home improvement sector; generated and resold sales-qualified leads to B2B partners; managed and scaled Google, Bing, and Facebook Ads for lead generation; achieved 48% YoY ROAS and 31% increase in sales-qualified leads; implemented integrated targeting and ad testing; CPL reduced by 28% and ad spend efficiency improved by 37%; introduced CRO and improved the customer journey, boosting CVR by 19%

Senior Performance Marketing Manager at Dunnes Stores

Led full-funnel eCommerce paid media campaigns across Google, Meta, TikTok, and Apple Ads for a Dublin-based online grocery and fashion retailer operating 130+ stores across the UK and Ireland with 2.1M web and 1M app users. Implemented integrated creative strategy, CRO, and marketing analytics. Scaled YoY paid media budget by 20%, driving €8.1M incremental annual revenue, increasing online orders by 133,700, achieving 52% ROAS and 41% CAC improvement. Improved customer LTV and reduced CAC through funnel optimization and channel expansion.

Senior Performance Marketing Manager at Argil Digital Marketing Agency

Performance marketing-focused agency (Remote) serving US, UK, and Canadian eCommerce DTC and SaaS clients. Managed 6 major projects across Google, Bing, Meta, TikTok, and LinkedIn Ads; achieved 300% online sales growth while cutting CPA by 52% for a premium eCommerce store; reduced CPL by 23% and CAC by 38%; built a creative workflow and testing framework; enhanced landing pages and CRO; scaled campaigns while maintaining or improving ROAS.

Digital/Performance Marketing Manager at Enterprise Armenia

Gov't-backed agency focused on attracting and supporting foreign and domestic investment in Armenia. Launched and scaled paid media across Google and LinkedIn Ads; implemented on-site SEO; improved bounce rate and conversions; led a short-term contract to accelerate investment-driven digital presence.

Digital Marketing Specialist at One Planet Group

Lead generation for the home improvement sector, generating and reselling sales-qualified leads to B2B partners. Managed and scaled Google, Bing, and Facebook Ads; achieved 48% YoY ROAS and 31% increase in sales-qualified leads; developed integrated targeting and ad testing; improved CPL by 28% and ad spend efficiency by 37%.

Digital Marketing Specialist at AMCG Digital Marketing Agency

Managed and optimized Google, Facebook, and Instagram Ads for 5 US and Armenia-based projects; achieved blended CVR increase of around 30%; implemented ongoing optimization of paid media campaigns and creative assets to improve performance.

Digital Marketing Specialist at iNexsus Digital Marketing Agency

Designed and implemented paid social (Facebook, Instagram) and YouTube advertising for 4 US clients in the music industry; grew follower base by at least 35% and increased average watch time by 35%; established and executed creative strategy and ad testing to improve engagement.

Senior Performance Marketing Manager at Dunnes Stores

Leading grocery and fashion online retailer in Ireland; designed and executed full-funnel paid media campaigns across Google, Meta, TikTok, and Apple Ads; scaled YoY budgets by 20%, driving €8.1M incremental revenue and 133.7K online orders; improved ROAS to 52% and CAC by 41%; increased customer LTV by 36%; expanded to new advertising channels and campaign types; built and optimized landing pages and a creative strategy framework, boosting online sales and revenue.

Senior Performance Marketing Manager at Argil Digital Marketing Agency

Performance marketing-focused agency serving US, UK, and Canada; specialized in paid media, CRO, and content marketing for DTC and SaaS clients; led growth strategies for 6 major projects across Google, Bing, Meta, TikTok, and LinkedIn Ads; achieved 300% online sales growth while cutting CPA by 52%; reduced CPL by 23% and CAC by 38%; improved CVR by 25%; established creative briefing, ad creation workflows, and landing-page optimization; delivered >20% ad-spend efficiency and >22% revenue growth; CVR up 38% and AOV up 11%.

Digital / Performance Marketing Manager at Enterprise Armenia

Gov't-backed agency supporting foreign and domestic investment in Armenia; designed the digital promotion strategy from scratch, with annual budget and paid media action plan; launched SEM (Google, Bing) and paid social (LinkedIn, Meta) campaigns; achieved steady lead generation and improved on-site metrics; reduced bounce rate by 21% and improved lead CVR by 16% and CPL by 18%.

Digital / Performance Marketing Manager at One Planet Group

Private equity-backed agency focusing on lead generation for the home-improvement sector; generated and resold sales-qualified leads to B2B partners; managed and scaled Google, Bing, and Facebook Ads; increased YoY ROAS by 48% and sales-qualified leads by 31%; built integrated targeting and testing framework; reduced CPL by 28% and improved ad spend efficiency by 37%; CVR improved by 19%.

Digital / Performance Marketing Manager at iNexxus Digital Marketing Agency

Digital branding agency specializing in multi-platform marketing and scalable strategies for US and Canadian clients; designed and implemented paid social (Facebook, Instagram, Twitter) and YouTube advertising for four US clients in the music industry; follower base grew by 35% and engagement by 26%; created creative strategy and testing; improved watch time and engagement metrics.