Lia Zoryan

Leading grocery and fashion online retailer in Ireland; designed and executed full-funnel paid media campaigns across Google, Meta, TikTok, and Apple Ads; scaled YoY budgets by 20%, driving €8.1M incremental revenue and 133.7K online orders; improved ROAS to 52% and CAC by 41%; increased customer LTV by 36%; expanded to new advertising channels and campaign types; built and optimized landing pages and a creative strategy framework, boosting online sales and revenue.

Led full-funnel eCommerce paid media campaigns across Google, Meta, TikTok, and Apple Ads for a Dublin-based online grocery and fashion retailer operating 130+ stores across the UK and Ireland with 2.1M web and 1M app users. Implemented integrated creative strategy, CRO, and marketing analytics. Scaled YoY paid media budget by 20%, driving €8.1M incremental annual revenue, increasing online orders by 133,700, achieving 52% ROAS and 41% CAC improvement. Improved customer LTV and reduced CAC through funnel optimization and channel expansion.

Leading grocery and fashion online retailer in Ireland; structured and executed full-funnel eCommerce paid media campaigns across Google, Meta, TikTok, and Apple Ads; integrated creative strategy, CRO, and analytics; scaled YoY budget by 20%; drove €8.1M incremental annual revenue; increased online orders by 133,700; achieved 52% ROAS and 41% CAC improvement; improved customer LTV by 36% and reduced CAC by 29%; rebuilt paid media strategy and expanded into new advertising channels; established a creative strategy ecosystem with testing frameworks, boosting CVR by 38% and AOV by 11%