Muriel Zinsou Brand

Advertising & Brand Communications Assistant at Soufflet Group (In Vivo Group)

Created and produced advertising materials, supported brand communications, assisted in events and campaigns, and contributed to internal and external communications across EU markets. Collaborated with cross-functional teams to ensure consistency of brand messaging and visuals.

Advertising & Brand Communications Assistant at Carglass France (Belron Group)

Organized and participated in the shooting of TV spots; managed internal events, video assets, and house communications; contributed to brand campaigns and marketing materials.

Marketing Agency Relations Manager at Pinterest

Managed a group of high-potential marketing agencies, drove new advertisers onto Pinterest from current agencies, and developed relationships with existing partners. Created media plans and recommendations to drive revenue for advertisers.

Brand & Product Marketing Manager at Soufflet Group (In Vivo Group)

Managed the branded mobile app for 6 EU countries; conducted market research, identified opportunities, defined market trends, and developed cross-channel campaigns and promotional materials. Prepared KPIs and internal trend analyses; defined local communications strategies and supported product innovations.

Brand Strategist / Marketing & Brand Consultant at Soufflet Group (In Vivo Group)

Managed the branded mobile application for 6 EU countries; conducted global market research (values, competitors, consumer/user behavior, issues, opportunities); created qualitative and quantitative marketing surveys; analyzed user insights and trends; developed Power BI and performance reports; defined opportunities and local communication strategies; aligned cross-channel campaigns and promotional actions.

Advertising & Brand Communications Assistant at Carglass France (Belron Group)

Organized and participated in Carglass TV shoots; managed internal events; oversaw TV and radio ad campaigns; contributed to Carglass and Carglass Maison communications actions (videos, etc.).

Junior Strategic Planner at Isokele (La Poste Group)

Creation and communication of marketing reporting; identification of advertisers' needs; deciphering communications, media/market trends; strategic planning support.

Marketing Consultant (France & Belux) at Pinterest (and related agency relationships)

Management of a growing group of high-potential marketing agencies; driving new advertisers to Pinterest from current agencies; creation of media plans, QBRs and marketing recommendations; analysis of partner goals and turning data into compelling insights; collaboration with sales to optimize campaigns and relationships; communication of new features to product teams and partners; KPI tracking and trend reporting.

Advertising & Brand Communications Assistant at Carglass France (Belron Group)

Organized and participated in the shooting of Carglass TV spots; managed TV ads; contributed to internal communications; created promotional materials; supported video editing and on-site campaigns.

Manager of the Branded Mobile App at Soufflet Group (In Vivo Group)

Managed the branded mobile application for 6 EU countries; conducted global market research positioning, values, and competitors; designed qualitative and quantitative surveys; analyzed user insights and trends; defined opportunities and local communications strategies; developed cross-channel campaigns.

Junior Strategic Planner at OSkele (La Poste Group)

Created and communicated marketing reporting; identified advertisers' needs; deciphered media and consumer trends; performed data analysis and user insights; contributed to cross-channel strategy and product innovation.

Marketing Consultant at Pinterest

Consulting on France & Belux markets; developing media plans and promotional strategies; aligning with brand objectives and KPIs; coordinating cross-functional teams and onboarding new advertisers.

Advertising & Brand Communications Assistant at Soufflet Group (In Vivo Group)

Oversaw internal events, TV spots, and brand communications; supported shooting and TV casting; coordinated campaigns and content updates.

Junior Strategic Planner at OSKELE (La Poste Group)

Creation and communication of marketing reporting; identification of advertisers' needs; deciphering market trends; analysis of media, shopper/consumer behaviours; insights and personas; contribution to recommendations of communication tools (digital campaigns, inbound strategy, marketing activation).

Brand & Mobile App Marketing Manager at Soufflet Group (In Vivo Group)

Management of the branded mobile application for six EU countries; market research; creation of qualitative and quantitative marketing surveys; analysis of user insights and personas; definition of opportunities; local communication strategies and cross-channel campaigns.

Advertising & Brand Communications Assistant at Carglass France (Belron Group)

Organised TV spots, managed internal communications and campaigns; supported events and external communications related tasks.