I'm a creative and data-driven digital marketing specialist with 5 years of experience in brand and digital marketing. I thrive in fast-paced environments and enjoy turning data into actionable campaigns. I'm skilled in content strategy, social media management, paid social, email marketing, and performance analytics. I love staying curious about emerging trends and technologies in digital marketing and translating strategic vision into hands-on results.

Mary Gerlovin

I'm a creative and data-driven digital marketing specialist with 5 years of experience in brand and digital marketing. I thrive in fast-paced environments and enjoy turning data into actionable campaigns. I'm skilled in content strategy, social media management, paid social, email marketing, and performance analytics. I love staying curious about emerging trends and technologies in digital marketing and translating strategic vision into hands-on results.

Available to hire

I’m a creative and data-driven digital marketing specialist with 5 years of experience in brand and digital marketing. I thrive in fast-paced environments and enjoy turning data into actionable campaigns.

I’m skilled in content strategy, social media management, paid social, email marketing, and performance analytics. I love staying curious about emerging trends and technologies in digital marketing and translating strategic vision into hands-on results.

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Language

Russian
Fluent
English
Advanced
Hebrew (modern)
Advanced
French
Beginner

Work Experience

Digital Marketing Specialist at 3D Sellers
August 31, 2025 - October 10, 2025
Launched a guerrilla marketing initiative on Reddit to engage niche communities and boost organic brand visibility. Directed native content across 8+ subreddits, achieving a 60% lift in engagement and 200+ organic brand mentions in 2 months. Expanded awareness in target buyer segments without paid spend, reducing acquisition costs by 25%. Implemented UTM tracking and GA4 & Looker Studio analytics to evaluate ROI and improve campaign efficiency by 20%. Supported lifecycle email marketing with segmentation and A/B testing, increasing open rates by 18% and CTR by 22%, strengthening customer retention.
Brand Manager at TOPHOUSE STUDIO
September 30, 2024 - October 10, 2025
Directed brand growth across content, paid, and community initiatives. Scaled social media presence 3.5x and tripled followers in under a year, converting audience growth into acquisition pipeline. Negotiated influencer collaborations and cross-promotions, driving a +25% uplift in pre-release campaign sign-ups. Optimized brand identity and visual system to align with KPIs, increasing brand recall by 30% in community surveys. Strengthened market presence through strategic partnerships and community-driven events, directly contributing to revenue growth.
Marketing Specialist at Journeax
May 31, 2023 - October 10, 2025
Developed and executed a full-funnel marketing strategy, built Meta and Google Ads campaigns achieving +30–40% reach and +20–35% CTR, resulting in an 18% uplift in qualified leads. Improved website visibility through SEO updates, increasing organic traffic by 45% YoY. Introduced structured reporting in GA4 and Looker Studio, enabling data-driven budget shifts and discontinuation of low-performing campaigns, reducing CAC by 12%.
Community Manager at Multy Marta
October 31, 2021 - October 10, 2025
Created cross-platform content strategies for Instagram and VK, driving +35% growth in interactions and a steady MoM follower increase. Produced photo and video assets that doubled content reach and improved audience retention. Shaped brand voice and tone-of-voice guidelines, strengthening community loyalty and establishing long-term brand consistency.

Education

Bachelor of Advertising & PR at Peter the Great St. Petersburg Polytechnic University
January 11, 2030 - October 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment