Available to hire
I am a highly motivated performance marketer with over 3.5 years of experience crafting and executing successful campaigns for ecommerce and SaaS clients. I leverage data-driven insights to optimize strategies across PPC, social media, email marketing, and content marketing, consistently driving increased traffic, engagement, and conversions.
In my roles across UAE and India, I’ve managed multi-channel campaigns (Meta, Google, TikTok, LinkedIn, Snapchat), built high-converting landing pages, and delivered measurable ROI while collaborating with cross-functional teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Malayalam
Advanced
Hindi
Advanced
Tamil
Advanced
Work Experience
Ad Specialist & Performance Marketer at AD&M International Advertising
June 1, 2024 - PresentManaged Meta Ads, Google Ads, TikTok ads, Snapchat and LinkedIn campaigns targeting UAE audiences, focusing on ROI maximization. Conducted market research to identify key trends, competitor strategies, and consumer preferences in the UAE. Generated high-quality leads through optimized ad copy, visuals, and landing pages, achieving higher conversion rates. Managed budgets across channels to maximize reach and cost-effectiveness. Monitored campaign performance, providing detailed reports and making data-driven adjustments to improve results.
Ad Specialist & Performance Marketer at AD&M International Advertising
June 1, 2024 - PresentLead performance marketing campaigns across Meta, Google, TikTok, Snapchat, and LinkedIn for UAE audiences. Conduct market research on trends, competitors, and consumer preferences; optimize ad copy, visuals, and landing pages to improve conversion rates; manage budgets across channels; and deliver detailed, data-driven performance reports.
Media Buyer at Shepays
April 1, 2024 - October 10, 2025Analyze target demographics and media usage patterns to develop effective media plans. Develop and manage media budgets, ensuring cost-effectiveness and goal alignment.
Media Buyer at Shepays
April 1, 2024 - October 10, 2025Analyze target demographics and media usage to develop effective media plans; manage media budgets; ensure cost-effectiveness and alignment with goals.
Digital Ads Associate at Walnutfolks Group / Intent Farm
January 1, 2024 - October 10, 2025Managed and executed Meta Ads campaigns for major e-commerce brands in India. Conducted comprehensive website CRO audits and implemented effective changes that significantly improved sales. Proficient with the Shopify platform and dashboard; tracked all campaigns using UTM parameters with a strong understanding of GA4. Developed and managed LinkedIn campaigns for various clients.
Digital Ads Associate at Walnutfolks Group / Intent Farm
January 1, 2024 - October 10, 2025Managed and executed Meta Ads campaigns for major Indian e-commerce brands; conducted CRO audits and implemented changes to significantly improve sales; proficient with Shopify and GA4; tracked campaigns with UTMs and managed LinkedIn campaigns for multiple clients.
Digital Marketing Executive at Inbounderz
February 1, 2023 - October 10, 2025Digital Marketing Strategy planning and execution for clients. Social media strategy plan and Execution. Managed over 30+ social media clients. Campaign planning and execution. Facebook ads/ Google ads/LinkedIn ads. E-mail marketing and engagement management. Tracked, analyzed, and reported data on digital marketing campaign performance. Researched keywords relevant to the marketing efforts of clients. Developed and managed successful video campaigns on YouTube and other platforms, resulting in increased brand awareness and engagement.
Digital Marketing Executive at Inbounderz
February 1, 2023 - October 10, 2025Digital marketing strategy planning and execution; social media strategy development; managed 30+ social media clients; planned and executed campaigns across Facebook, Google, and LinkedIn; email marketing and engagement management; tracked and analyzed campaign performance; conducted keyword research; produced successful video campaigns on YouTube and other platforms.
Digital Marketing Intern at Masira Digital Marketing PVT. LTD.
January 1, 2022 - October 10, 2025Link building for different clients. Assisted in the creation of graphic materials for the marketing department. Social media marketing. Creative Research. Analytical Report.
Digital Marketing Intern at Masira Digital Marketing Pvt. Ltd.
January 1, 2022 - October 10, 2025Link building, graphic material creation, social media marketing, creative research, and analytical reporting.
Education
Advanced Digital Marketing at National Institute of Digital Marketing
January 11, 2030 - January 1, 2021BSc Computer Science at Kannur University
January 11, 2030 - January 1, 2018Science at HSE Board Kerala
January 11, 2030 - January 1, 2013Advanced Digital Marketing at National Institute of Digital Marketing
January 11, 2030 - January 1, 2021BSc Computer Science at Kannur University
January 11, 2030 - January 1, 2018Higher Secondary Education at HSE Board Kerala
January 11, 2030 - January 1, 2013Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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