Available to hire
Hi, I’m Hernán Hurtado Ramírez, a strategic communications professional with over a decade shaping public health and sustainable urban mobility through impactful programs and digital engagement. I specialize in social media strategy, content creation, and stakeholder engagement, with hands-on experience in Ciclovía initiatives across the Americas. I’m passionate about storytelling and evidence-based practices to foster healthier, more inclusive communities globally.
Throughout my career, I’ve collaborated with government agencies, international organizations, and universities to design and execute campaigns that drive participation and policy impact. I enjoy turning complex public health and urban mobility goals into clear, compelling narratives and measurable actions that connect partners and communities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged online community, engaged with global health partners, and responded to audience interactions to build collaboration. Executed a follower growth campaign on Instagram, curated partner and journal content (JPAH) using Stories, polls, and Q&As to boost impressions, and contributed to the society’s communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentAdvised a network of 15+ cities on implementing and promoting mass physical activity programs aligned with public health and urban mobility policy. Developed advocacy materials, promoted Ciclovías as tools for sustainable urban development, and led promotional efforts for international events like American Sports Week.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 10, 2025Conducted research on member value propositions and developed personas to refine outreach and retention strategies; recommended targeted communications and engagement tactics based on quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 10, 2025Orchestrated a data-driven content strategy across 5+ social platforms, increasing student engagement by 45% and expanding audience reach by 20%. Coordinated digital marketing and campus-wide communications for major events, and collaborated with faculty and 10+ student organizations to align messaging with university branding. Analyzed metrics to generate monthly reports and demonstrate ROI.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 10, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing multimedia content that boosted social media following by 35%. Managed a content team of four students and leveraged audience feedback to improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 10, 2025Contributed to strategic development and national implementation of HEVS, promoted Active and Healthy Roads campaigns, and designed and deployed a national IT/data management strategy supporting 32 departments and over 16,000 participants. Crafted internal and external communications to align objectives among regional managers and public stakeholders.
Departmental Manager HEVS Program at INDER Arauca
December 1, 2014 - October 10, 2025Led a rebranding and community engagement campaign for the HEVS program, improving regional rankings from 30nd to 3rd in seven months. Directed regional operations, forged partnerships with schools and healthcare providers, and recruited/trained a team of instructors and volunteers.
Technical Manager at IDRD (District Institute of Recreation and Sport)
December 1, 2012 - October 10, 2025Managed daily operations for the Recreovía city-wide fitness program, coordinating 100+ instructors/volunteers, and driving promotional campaigns and media partnerships that increased annual attendance by 25%. Implemented program evaluation metrics to guide planning and funding.
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged online community by proactively engaging with global health partners, responded to audience interactions, built strong collaborative relationships, executed a strategic follower growth campaign on Instagram, curated partner and journal content (JPAH) using Stories, polls, and Q&As, and contributed ideas to the communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentServed as strategic communications advisor to a network of 15+ cities across the Americas, guiding on implementing and promoting mass physical activity programs integrated with public health and urban mobility policy; influenced regional and municipal policy with advocacy materials and promotion of Ciclovías as high-impact tools; led promotional efforts for international events like American Sports Week.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 10, 2025Conducted research on member value propositions and developed membership personas to refine outreach and retention strategies; recommended targeted communications and engagement tactics grounded in quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 10, 2025Orchestrated a data-driven content strategy across 5+ social media platforms, resulting in a 45% increase in student engagement metrics and a 20% expansion in audience reach over an academic year; coordinated all digital marketing and campus-wide communications for key university events; collaborated with faculty and 10+ student organizations; analyzed social media and website metrics to generate monthly reports and demonstrate ROI.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 10, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing engaging multimedia content; managed a content creation team of four students; monitored social media trends and audience feedback to improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 10, 2025Contributed to strategic development and national implementation of HEVS, a government initiative providing free physical activity classes; developed and executed promotional strategies for national health campaigns including Active and Healthy Roads; designed and deployed a national IT and data management strategy across 32 departments and 16,000 participants; crafted internal and external communications to align program objectives among regional managers and public stakeholders.
Departmental Manager HEVS Program at Departmental Institute of Sport and Recreation INDER Arauca
December 1, 2014 - October 10, 2025Engineered a rebranding and community engagement campaign that improved regional ranking from 30nd to 3rd in seven months; directed all regional operations for HEVS, forging partnerships with schools, community centers, and healthcare providers; recruited and supervised 15+ instructors and volunteers; ensured high-quality delivery of wellness programming.
Technical Manager at District Institute of Recreation and Sport (IDRD)
December 1, 2012 - October 10, 2025Managed daily operations of the city-wide Recreovía program; coordinated logistics and schedules for 100+ instructors and volunteers; developed promotional campaigns and media partnerships that increased attendance; implemented program evaluation metrics to track attendance and health outcomes.
Education
Master of Arts at Gannon University
January 11, 2030 - May 1, 2025Specialist, Sports Management and Direction at National School of Sport of Colombia
November 1, 2019 - October 10, 2025B.Ed., in physical education at National Pedagogical University
January 11, 2030 - December 1, 2005Master of Arts at Gannon University
January 11, 2030 - May 1, 2025Specialist in Sports Management and Direction at National School of Sport of Colombia
November 1, 2019 - October 10, 2025B.Ed. in Physical Education at National Pedagogical University
January 11, 2030 - December 1, 2005Qualifications
Meritorious thesis of the Specialization in Sports Management and Direction
January 11, 2030 - October 10, 2025Specialist in Sports Management and Direction
November 1, 2019 - October 10, 2025Meritorious thesis of the Specialization in Sports Management and Direction
November 1, 2019 - October 10, 2025B.Ed. in Physical Education
January 11, 2030 - December 1, 2005Industry Experience
Healthcare, Non-Profit Organization, Education, Government, Media & Entertainment, Transportation & Logistics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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