Available to hire
Hi, I’m Mariam Lomtadze, a Marketing Manager with a strategic mindset and hands-on experience in full-cycle campaign management, data analysis (R Studio, SQL), and performance marketing. I love turning data into actionable ideas that boost engagement and growth.
In fast-paced, multi-cultural environments I’ve led multi-channel campaigns, designed data-driven KPI strategies, elevated online presence, and collaborated across teams to align marketing with business goals. I’m passionate about digital marketing, content creation, and building a strong brand voice.
Experience Level
Expert
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Language
Georgian
Fluent
English
Fluent
Russian
Fluent
German
Beginner
Work Experience
Marketing Coordinator at McDonald's Berlin
August 31, 2024 - October 10, 2025Performed data analysis to track campaign performance and provide actionable insights. Created and executed digital marketing initiatives using research methodologies. Collaborated effectively with cross-functional teams to align marketing efforts with business goals.
Marketing Coordinator at Fuse Marketing
April 1, 2025 - October 10, 2025Created and executed digital marketing initiatives using research methodologies; collaborated with cross-functional teams to align marketing efforts with business goals; delivered high-quality customer service in a fast-paced international environment. Also supported candidate sourcing activities and tracked performance to derive actionable insights.
Customer Support at McDonald's Berlin
August 31, 2024 - October 10, 2025Handled customer inquiries, processed requests, and supported daily operations in a high-volume setting. Performed data-driven analysis to track campaign performance and provided actionable insights; assisted with candidate sourcing via LinkedIn, job boards, social media, and referrals.
Marketing Manager & Specialist at INFUSE
September 1, 2025 - September 1, 2025Led and managed multi-channel marketing campaigns (social media, digital, and offline), driving audience engagement and brand visibility. Designed and implemented data-driven KPI strategies that yielded measurable improvements in campaign performance and audience reach. Directed the production of compelling advertising videos and creative visuals to promote the brand and increase interaction rates. Elevated the company's online presence through strategic content marketing and branding initiatives. Collaborated with cross-functional teams to align marketing goals with overarching business objectives.
Customer Relationship Manager at McDonald's
August 31, 2024 - August 31, 2024Managed customer interactions and resolved complex service issues, significantly improving customer satisfaction scores. Strengthened problem-solving and communication skills in a dynamic, high-volume, multicultural environment. Ensured consistent adherence to service standards, contributing to a positive brand experience.
Summer School Participant at KIU x GITA x V Rex
September 30, 2023 - September 30, 2023Participated in an innovation-focused summer school; acquired essential skills in startup development, creative ideation, and innovative thinking; collaborated on an IT-related startup project from idea generation to prototype presentation.
Digital Advertising Campaign Designer at Silknet
January 1, 2025 - November 24, 2025Designed and executed a comprehensive digital advertising campaign focusing on creative strategy and audience targeting; created visuals assets and messaging for various digital platforms; applied market research to optimize reach and effectiveness.
Academic Researcher at Academic Research
January 1, 2025 - November 24, 2025Conducted in-depth data analysis using RS Studio and SQL to investigate the gender gap in employment and education sectors; formulated research questions and hypotheses; presented findings with policy recommendations based on empirical evidence.
Customer Relationship Manager at McDonald's Berlin
June 1, 2024 - August 31, 2024Managed customer interactions and resolved complex service issues, significantly improving customer satisfaction scores. Strengthened problem-solving and communication skills while working in a dynamic, high-volume, multicultural environment. Ensured consistent adherence to service standards, contributing to a positive brand experience.
University Project - Silknet Digital Advertising Campaign at Silknet (University Project)
January 1, 2025 - PresentConceived and executed a full-cycle digital advertising project for Silknet, including brand identity, campaign planning, and go-to-market strategy. Analyzed target audiences, defined pricing and advertising proposals, and prepared final reports and presentations on market analysis and KPI outcomes.
Participant - Innovation-focused Summer School at KIU x GITA x VRex
September 1, 2023 - September 1, 2023Participated in an innovation-focused summer school; gained essential skills in startup development, creative ideation, and innovative thinking.
Education
Courses in Recruiting and HR at Kutaisi International University, Faculty of Management
January 1, 2022 - January 1, 2026Bachelor of Management at Kutaisi International University
January 1, 2022 - January 1, 2026Bachelor's in Management - Minor Computer Science at KIU IS International University
January 1, 2022 - January 1, 2026Bachelor of Management - Minor in Computer Science at Kutaisi International University
January 1, 2022 - January 1, 2026Qualifications
Digital Marketing Masterclass Certificate
January 11, 2030 - October 10, 2025Industry Experience
Retail, Media & Entertainment, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
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