I am a digital marketing professional with a track record in designing and executing cross-channel campaigns that boost brand visibility and ROI. I thrive at the intersection of creative storytelling and data-driven optimization, working across social, web, and content channels for luxury and retail brands. I’m skilled at building and guiding teams, collaborating with agencies and tech partners, and turning insights into action to grow audiences and engagement. Beyond campaigns, I focus on scalable processes, KPI-driven optimization, and meaningful customer experiences. I enjoy mentoring colleagues, steering multi-disciplinary projects, and continuously learning new tools to stay ahead in the fast-moving digital landscape.

Hichem Sayari

I am a digital marketing professional with a track record in designing and executing cross-channel campaigns that boost brand visibility and ROI. I thrive at the intersection of creative storytelling and data-driven optimization, working across social, web, and content channels for luxury and retail brands. I’m skilled at building and guiding teams, collaborating with agencies and tech partners, and turning insights into action to grow audiences and engagement. Beyond campaigns, I focus on scalable processes, KPI-driven optimization, and meaningful customer experiences. I enjoy mentoring colleagues, steering multi-disciplinary projects, and continuously learning new tools to stay ahead in the fast-moving digital landscape.

Available to hire

I am a digital marketing professional with a track record in designing and executing cross-channel campaigns that boost brand visibility and ROI. I thrive at the intersection of creative storytelling and data-driven optimization, working across social, web, and content channels for luxury and retail brands. I’m skilled at building and guiding teams, collaborating with agencies and tech partners, and turning insights into action to grow audiences and engagement.

Beyond campaigns, I focus on scalable processes, KPI-driven optimization, and meaningful customer experiences. I enjoy mentoring colleagues, steering multi-disciplinary projects, and continuously learning new tools to stay ahead in the fast-moving digital landscape.

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Work Experience

Responsable Marketing Digital at Pentabell
September 1, 2022 - October 10, 2025
Gérer les campagnes marketing digital et les plans tactiques sur les réseaux sociaux, optimiser le ROI et aligner les activités sur les objectifs de marque. Superviser la création et l'exécution de campagnes multi-plateformes, analyser les performances et proposer des optimisations.
Senior Digital Marketing Manager / Responsable Marketing Digital at Ali Bin Ali Holding
October 1, 2022 - Present
Diriger les initiatives de marketing digital, développer des stratégies de croissance, coordonner les campagnes et le contenu, et assurer l'alignement avec les objectifs commerciaux dans le cadre des marchés du Qatar.
Community Manager at Casa Square
March 1, 2022 - October 10, 2025
Favoriser et engager les communautés en ligne sur diverses plateformes, concevoir et exécuter des stratégies de contenu, surveiller les performances et la voix de la marque.

Education

Licence fondamental en marketing at IHEC Carthage, Tunisia
September 1, 2015 - June 1, 2018
Master Professionnel en Marketing Digital at IHEC Carthage, Tunisia
September 1, 2018 - December 1, 2020
Stage en Marketing Digital at KIA Motors, Tunisia
January 1, 2019 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services