Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.

Anthony Zysblat

Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.

Available to hire

Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.

Language

English
Fluent
French
Fluent

Work Experience

Marketing Manager at Evidence Hunt
January 1, 2024 - Present
Marketing Manager responsible for e-commerce and paid media strategies across Google, Meta and affiliate channels; drove brand awareness, traffic, and conversion through paid search, social and programmatic campaigns.
Manager, Performance Marketing at Booking Holdings (Fare Harbor)
January 1, 2024 - October 10, 2025
Led performance marketing across Google Ads, Shopping, YouTube, and paid media; managed a multi-million-dollar budget; built automation and measurement processes; collaborated with sales to optimize ROAS and retention.
Head of Growth & Product Development at Okiano
January 1, 2021 - October 10, 2025
Led growth and product initiatives; designed creative testing framework using AI tools and data analysis; aligned paid media with product CX to drive user growth; managed lifecycle programs; oversaw $4M annual budget across Google Ads, YouTube, and paid media.
Campaign Manager at Playtika
December 31, 2018 - October 10, 2025
Ran Meta campaigns to drive user acquisition and engagement; optimized landing pages and creative testing to improve ROAS.
Marketing Manager at Iron Source
December 31, 2016 - October 10, 2025
Managed monthly budgets and Google Ads campaigns; optimized distribution channels and landing pages for e-commerce and SaaS contexts.
Marketing Manager at Adcore
December 31, 2016 - October 10, 2025
Led Google Ads for e-commerce; optimized landing pages and conversion paths.

Education

BSc Urban Planning & Design at University College London (UCL)
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Retail, Professional Services, Education

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