Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.…

Anthony Zysblat

Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.…

Available to hire

Marketing strategist with 8 years in SaaS and travel tech, driving growth through paid media, creative testing, and data-led storytelling.

Skills

Experience Level

Google Ads
Expert
GA4
Expert
Shopify
Expert
Facebook Ads
Expert
Copywriting
Expert
Looker Studio
Expert
WordPress
Expert
Data Visualization
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Final Cut Pro X
Expert
Branding
Expert
Adobe After Effects
Expert
SEO
Expert
Tableau
Expert
Web Design
Expert
Power BI
Intermediate
SQL
Intermediate
WooCommerce
Intermediate
Python
Intermediate
See more

Language

English
Fluent
French
Fluent

Work Experience

Marketing Manager at Evidence Hunt
January 1, 2024 - Present
Marketing Manager responsible for e-commerce and paid media strategies across Google, Meta and affiliate channels; drove brand awareness, traffic, and conversion through paid search, social and programmatic campaigns.
Manager, Performance Marketing at Booking Holdings (Fare Harbor)
January 1, 2024 - October 10, 2025
Led performance marketing across Google Ads, Shopping, YouTube, and paid media; managed a multi-million-dollar budget; built automation and measurement processes; collaborated with sales to optimize ROAS and retention.
Head of Growth & Product Development at Okiano
January 1, 2021 - October 10, 2025
Led growth and product initiatives; designed creative testing framework using AI tools and data analysis; aligned paid media with product CX to drive user growth; managed lifecycle programs; oversaw $4M annual budget across Google Ads, YouTube, and paid media.
Campaign Manager at Playtika
December 31, 2018 - October 10, 2025
Ran Meta campaigns to drive user acquisition and engagement; optimized landing pages and creative testing to improve ROAS.
Marketing Manager at Iron Source
December 31, 2016 - October 10, 2025
Managed monthly budgets and Google Ads campaigns; optimized distribution channels and landing pages for e-commerce and SaaS contexts.
Marketing Manager at Adcore
December 31, 2016 - October 10, 2025
Led Google Ads for e-commerce; optimized landing pages and conversion paths.

Education

BSc Urban Planning & Design at University College London (UCL)
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Retail, Professional Services, Education

Skills

Experience Level

Google Ads
Expert
GA4
Expert
Shopify
Expert
Facebook Ads
Expert
Copywriting
Expert
Looker Studio
Expert
WordPress
Expert
Data Visualization
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Final Cut Pro X
Expert
Branding
Expert
Adobe After Effects
Expert
SEO
Expert
Tableau
Expert
Web Design
Expert
Power BI
Intermediate
SQL
Intermediate
WooCommerce
Intermediate
Python
Intermediate
See more

Hire a Marketer

We have the best marketer experts on Twine. Hire a marketer in Amsterdam today.