I am Srinivas Edala, a multidisciplinary UX leader and AI-human interaction strategist with over 20 years of experience bridging humans and intelligent systems. I design and lead AI-powered products by blending human-centered design with data engineering and BI analytics. I have delivered large-scale AI projects across healthcare, defense, research, and insurance, including Retrieval-Augmented Generation (RAG) and complex data flows. I am fluent in both design and data logic, driving product strategy through measurable impact and cross-functional collaboration. In my work, I focus on building trustworthy AI experiences, explainability, and adaptive user interfaces that scale with organizational needs. I thrive in cross-disciplinary teams and enjoy translating ideas into practical designs, robust data pipelines, and customer value.

Srinivas Edala

I am Srinivas Edala, a multidisciplinary UX leader and AI-human interaction strategist with over 20 years of experience bridging humans and intelligent systems. I design and lead AI-powered products by blending human-centered design with data engineering and BI analytics. I have delivered large-scale AI projects across healthcare, defense, research, and insurance, including Retrieval-Augmented Generation (RAG) and complex data flows. I am fluent in both design and data logic, driving product strategy through measurable impact and cross-functional collaboration. In my work, I focus on building trustworthy AI experiences, explainability, and adaptive user interfaces that scale with organizational needs. I thrive in cross-disciplinary teams and enjoy translating ideas into practical designs, robust data pipelines, and customer value.

Available to hire

I am Srinivas Edala, a multidisciplinary UX leader and AI-human interaction strategist with over 20 years of experience bridging humans and intelligent systems. I design and lead AI-powered products by blending human-centered design with data engineering and BI analytics. I have delivered large-scale AI projects across healthcare, defense, research, and insurance, including Retrieval-Augmented Generation (RAG) and complex data flows. I am fluent in both design and data logic, driving product strategy through measurable impact and cross-functional collaboration.

In my work, I focus on building trustworthy AI experiences, explainability, and adaptive user interfaces that scale with organizational needs. I thrive in cross-disciplinary teams and enjoy translating ideas into practical designs, robust data pipelines, and customer value.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

Lead HCAI Engineer (Contract) at MITRE FFRDC
July 1, 2025 - October 10, 2025
Led user-centered design and technical execution for RAG-based decision tools applied to healthcare triage and national security analysis. Defined front-end data schemas and component APIs to integrate LLMs with document retrievers, metadata filters, and scoring algorithms. Designed human-in-the-loop dashboards powered by BI pipelines to monitor AI drift, task accuracy, and usage telemetry in mChat real time. Wrote research proposals and led publication of findings on AI explainability, human trust calibration, and adaptive user experiences.
User Experience Design Lead (Contract) at Nationwide
December 1, 2024 - October 10, 2025
Owned end-to-end UX for annuity platform lifecycle, including BI-integrated dashboards visualizing policy behavior and customer sentiment. Collaborated with data architects to define analytics models guiding personalized touchpoints, eligibility modeling, and churn prediction. Designed visual workflows for customer service and compliance teams to review AI recommendations with traceable justifications.
Principal Interaction Designer and UX Program Manager at Elsevier
August 1, 2024 - October 10, 2025
Managed UX and product design across global research platforms including ScienceDirect, Digital Commons, and Engineering Village. Led the integration of AI-enhanced features using RAG pipelines and LLMs for editorial guidance, content linking, and smart alerts. Partnered with engineering and data teams to build DSL-driven business models combining ETL layers with semantic enrichment modules. Designed BI dashboards and nPath analytics to expose article dwell-time, search performance, bounce rates, and content reusability metrics. Streamlined ingestion processes for millions of scholarly records using XML parsers and metadata transformation scripts in Python and XSLT; oversaw interface modernization and accessibility compliance (VPAT). Delivered insights to leadership via reporting frameworks integrating Optimizely, Adobe Analytics, and SQL pipelines.
Graduate Research Assistant at Wright State University
August 1, 2004 - October 10, 2025
Led cockpit display simulations modeling data flow and response time under stress conditions. Created event-driven visualizations and decision trees to explain pilot spatial orientation performance under different sensory cues. Developed backend event logging systems and simulation analytics for human response modeling.
Lead HCAI Engineer (Contract) at MITRE FFRDC
July 1, 2025 - October 10, 2025
Led user-centered design and technical execution for RAG-based decision tools used in healthcare triage and national security analysis. Defined front-end data schemas and component APIs to integrate LLMs with document retrievers, metadata filters, and scoring algorithms. Designed human-in-the-loop dashboards powered by BI pipelines to monitor AI drift, task accuracy, and usage telemetry in real time. Wrote research proposals and led publication of findings on AI explainability, human trust calibration, and adaptive user experiences.
User Experience Design Lead (Contract) at Nationwide
December 1, 2024 - October 10, 2025
Owned end-to-end UX for annuity platform lifecycle, including BI-integrated dashboards visualizing policy behavior and customer sentiment. Collaborated with data architects to define analytics models guiding personalized touchpoints, eligibility modeling, and churn prediction. Designed visual workflows for customer service and compliance teams to review AI recommendations with traceable justifications.
Principal Interaction Designer and UX Program Manager at Elsevier
August 31, 2024 - October 10, 2025
Managed UX and product design across global research platforms (ScienceDirect, Digital Commons, and Engineering Village). Led the integration of AI-enhanced features using RAG pipelines and LLMs for editorial guidance, content linking, and smart alerts. Partnered with engineering and data teams to build DSL driven business models combining ETL layers with semantic enrichment modules. Designed BI dashboards and nPath analytics to expose article dwell-time, search performance, bounce rates, and content reusability metrics. Streamlined ingestion processes for millions of scholarly records using XML parsers and metadata transformation scripts in Python and XSLT. Oversaw interface modernization efforts involving rebranding, accessibility compliance (VPAT), and responsive design upgrades. Delivered insights to senior leadership through reporting frameworks integrating Optimizely, Adobe Analytics, and SQL pipelines. Championed initiatives such as 1-Click PDF, Reference Modules Reorg, and Jour
Graduate Research Assistant at Wright State University
August 31, 2004 - October 10, 2025
Led cockpit display simulations modeling data flow and response time under stress conditions. Created event-driven visualizations and decision trees to explain pilot spatial orientation performance under different sensory cues. Developed backend event logging systems and simulation analytics for human response modeling.
Lead HCAI Engineer (Contract) at MITRE FFRDC
July 1, 2025 - October 10, 2025
Led user-centered design and technical execution for Retrieval-Augmented Generation (RAG)-based decision tools applied to healthcare triage and national security analysis. Defined front-end data schemas and component APIs to integrate LLMs with document retrievers, metadata filters, and scoring algorithms. Designed human-in-the-loop dashboards powered by BI pipelines to monitor AI drift, task accuracy, and usage telemetry in real time. Wrote research proposals and led publication of findings on AI explainability, human trust calibration, and adaptive user experiences.
User Experience Design Lead (Contract) at Nationwide
December 31, 2024 - October 10, 2025
Owned end-to-end UX for an annuity platform lifecycle, including BI-integrated dashboards visualizing policy behavior and customer sentiment. Collaborated with data architects to define analytics models guiding personalized touchpoints, eligibility modeling, and churn prediction. Designed visual workflows for customer service and compliance teams to review AI recommendations with traceable justifications.
Principal Interaction Designer and UX Program Manager at Elsevier
August 31, 2024 - October 10, 2025
Managed UX and product design across global research platforms (ScienceDirect, Digital Commons, and Engineering Village). Led the integration of AI-enhanced features using RAG pipelines and LLMs for editorial guidance, content linking, and smart alerts. Partnered with engineering and data teams to build DSL-driven business models combining ETL layers with semantic enrichment modules. Designed BI dashboards and nPath analytics to expose article dwell time, search performance, bounce rates, and content reusability metrics. Streamlined ingestion processes for millions of scholarly records using XML parsers and metadata transformation scripts in Python and XSLT. Oversaw interface modernization, accessibility compliance (VPAT), and responsive design upgrades. Delivered insights to senior leadership through reporting frameworks integrating Optimizely, Adobe Analytics, and SQL pipelines.
Graduate Research Assistant at Wright State University
August 31, 2004 - October 10, 2025
Led cockpit display simulations modeling data flow and response time under stress conditions. Created event-driven visualizations and decision trees to explain pilot spatial orientation performance under different sensory cues. Developed backend event logging systems and simulation analytics for human response modeling.

Education

Master of Science, Systems Engineering – Human-Computer Interaction at Wright State University, Dayton, OH
January 1, 1999 - January 1, 2001
Ph.D. Candidate (ABD), Engineering – Aviation Human Factors at Wright State University, Dayton, OH
January 1, 2001 - January 1, 2004
Ph.D. Candidate (ABD) at Wright State University
January 1, 2001 - January 1, 2004
Master of Science, Systems Engineering – Human-Computer Interaction at Wright State University
January 1, 1999 - January 1, 2001
PhD Candidate (ABD), Engineering – Aviation Human Factors at Wright State University
January 1, 2001 - December 31, 2004
Master of Science, Systems Engineering – Human-Computer Interaction at Wright State University
January 1, 1999 - December 31, 2001

Qualifications

Certified ScrumMaster, Scrum Alliance
January 11, 2030 - October 10, 2025
US Patent US20120060082 — Collaborative Annotation Management System
January 11, 2030 - October 10, 2025
Speaker, CSUN 2013: Towards an Accessible ScienceDirect
January 1, 2013 - January 1, 2013
Research Assistantship and Tuition Fellowship
January 11, 2030 - October 10, 2025
Certified ScrumMaster, Scrum Alliance
January 11, 2030 - October 10, 2025
Co-Inventor: Collaborative Annotation Management System (US Patent: US20120060082)
January 11, 2030 - October 10, 2025
Speaker, CSUN 2013: “Towards an Accessible ScienceDirect”
January 11, 2030 - October 10, 2025
Certified ScrumMaster
January 11, 2030 - October 10, 2025
Collaborative Annotation Management System (US Patent: US20120060082)
January 11, 2030 - October 10, 2025

Industry Experience

Healthcare, Government, Media & Entertainment, Education, Professional Services, Life Sciences, Financial Services