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Hi, I’m Leo Nazr, a results-driven Conversion Rate Optimization (CRO) specialist who builds high-converting e-commerce funnels from scratch. I design landing pages, motion ads, and end-to-end campaigns that translate strategy into measurable revenue growth. I excel in analytics, A/B testing, checkout optimization, and reducing cart abandonment. Proficient with Meta Ads, Google Ads, GA4, Webflow, and motion ad creation, I turn data-driven insights into tangible business outcomes that improve conversion rates and average order value.…Hi, I’m Leo Nazr, a results-driven Conversion Rate Optimization (CRO) specialist who builds high-converting e-commerce funnels from scratch. I design landing pages, motion ads, and end-to-end campaigns that translate strategy into measurable revenue growth. I excel in analytics, A/B testing, checkout optimization, and reducing cart abandonment. Proficient with Meta Ads, Google Ads, GA4, Webflow, and motion ad creation, I turn data-driven insights into tangible business outcomes that improve conversion rates and average order value.

Leo Nazr

UX Designer, UI Designer, Content Creator, +4

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Hi, I’m Leo Nazr, a results-driven Conversion Rate Optimization (CRO) specialist who builds high-converting e-commerce funnels from scratch. I design landing pages, motion ads, and end-to-end campaigns that translate strategy into measurable revenue growth. I excel in analytics, A/B testing, checkout optimization, and reducing cart abandonment. Proficient with Meta Ads, Google Ads, GA4, Webflow, and motion ad creation, I turn data-driven insights into tangible business outcomes that improve conversion rates and average order value.…Hi, I’m Leo Nazr, a results-driven Conversion Rate Optimization (CRO) specialist who builds high-converting e-commerce funnels from scratch. I design landing pages, motion ads, and end-to-end campaigns that translate strategy into measurable revenue growth. I excel in analytics, A/B testing, checkout optimization, and reducing cart abandonment. Proficient with Meta Ads, Google Ads, GA4, Webflow, and motion ad creation, I turn data-driven insights into tangible business outcomes that improve conversion rates and average order value.

Available to hire

Hi, I’m Leo Nazr, a results-driven Conversion Rate Optimization (CRO) specialist who builds high-converting e-commerce funnels from scratch. I design landing pages, motion ads, and end-to-end campaigns that translate strategy into measurable revenue growth.

I excel in analytics, A/B testing, checkout optimization, and reducing cart abandonment. Proficient with Meta Ads, Google Ads, GA4, Webflow, and motion ad creation, I turn data-driven insights into tangible business outcomes that improve conversion rates and average order value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Full Funnel UI/ UX Conversion Rate Optimization Junior at Intery

July 1, 2023 - October 10, 2025

Led data-driven CRO efforts to boost residential & commercial design inquiries. Improved landing page CTAs and visuals, resulting in a 25% increase in form completions and a 20% lift in scheduled consultations. Optimized high-intent pages for organic conversions (30% uplift) and managed campaigns to reduce cost per lead by 15% while preserving brand messaging. Delivered actionable CRO insights to guide strategic decisions.

Ecommerce UI/ UX Full-Funnel CRO Specialist at Vistiq Spa

February 1, 2024 - October 10, 2025

Directed design-centric ad campaigns and CRO initiatives to scale user acquisition by 38% with controlled CPA. Redesigned product/collection pages to boost paid traffic conversion by 18%. Implemented SEO and authority-building tactics increasing organic traffic by 32% and reducing cart abandonment by 14% across funnels.

Full Funnel UI/ UX Conversion Rate Optimization at GARM

July 1, 2024 - October 10, 2025

Led e-commerce CRO programs, achieving a 15% site-wide conversion rate lift through optimized user journeys and branded landing pages with a 20% sales-conversion lift from paid traffic. Improved organic visibility by 25%, reduced cart abandonment by 18%, and increased AOV via upsell tactics; utilized GA insights for data-driven optimization.

UI/ UX Conversion Rate Optimization, Landing Page-oriented Specialist at Optixel

March 1, 2025 - October 10, 2025

Led CRO initiatives boosting site-wide conversion rates by 15% through optimized user flows. Designed and A/B tested landing pages integrated with ad campaigns, driving a 20% increase in sales conversions from paid traffic. Used heatmaps and session data to reduce cart abandonment by 25% and improved organic traffic by 30% to product pages and blogs.

Full Funnel UI/UX Conversion Rate Optimization Specialist at Intery

July 1, 2023 - October 10, 2025

Led full-funnel UI/UX CRO projects, using data-driven insights to boost residential and commercial inquiry form completions by 25%. Executed A/B tests to optimize landing page CTAs and visuals, achieving a 20% lift in scheduled consultations. Implemented SEO-integrated CRO on high-intent pages, increasing organic search conversions by 30%. Managed paid campaigns, reducing lead costs by 15% while maintaining consistent brand messaging. Delivered analytics-driven CRO insights to guide marketing strategy and client decisions.

Ecommerce UI/UX Full-Funnel Conversion Rate Optimization Specialist at Vistiq Spa

February 1, 2024 - October 10, 2025

Directed design-centric ad campaigns, increasing user acquisition by 38% while maintaining a low CPA. Redesigned high-converting product and collection pages, boosting sales from paid traffic by 18%. Executed targeted SEO strategies, driving a 32% increase in organic traffic. Conducted A/B testing across product pages and checkout funnels, reducing cart abandonment by 14% and increasing AOV by 12%. Analyzed customer data to optimize campaigns, contributing to a 20% increase in quarterly revenue.

Full Funnel UI/UX Conversion Rate Optimization Specialist at GARM

July 1, 2024 - October 10, 2025

Led e-commerce CRO initiatives, boosting site-wide conversion rates by 15% through user journey optimization. Designed branded landing pages, achieving a 20% lift in sales conversions from paid traffic. Managed Meta & Google Ads campaigns, reducing CPA by 10% while driving high-quality traffic. Improved product & category SEO, increasing organic traffic by 25% and seasonal visibility. Leveraged GA insights to cut cart abandonment by 18% and raise AOV via upsell strategies.

UI/UX Conversion Rate Optimization & Landing Page Specialist at Optixel

March 1, 2025 - October 10, 2025

Led CRO initiatives, boosting site-wide conversion rates by 15% through optimized user flows and design improvements. Designed and A/B tested landing pages integrated with ad campaigns, driving a 20% increase in sales conversions from paid traffic. Used heatmaps and session data to reduce cart abandonment by 25%. Implemented product-focused SEO increasing organic traffic by 30% to product pages and blogs. Provided analytics-driven insights that improved ad creatives, messaging, and UX, contributing to a 22% lift in AOV.