Available to hire
Hi, I’m Shaima Momin. I’m a digital marketing and human resources professional with over nine years of experience helping brands grow their online presence and optimize people processes. I currently lead a small digital marketing agency, driving SEO, SMM, branding, and data-driven campaigns for diverse clients while building an agile, creative team. I also bring HR and recruitment expertise, managing talent acquisition, onboarding, and employee engagement across IT, education, and services sectors.
I’m passionate about crafting compelling brand narratives, delivering measurable results, and developing high-performing teams. I enjoy collaborating with clients to align business goals with practical marketing strategies, and I thrive in dynamic environments where strategy and implementation go hand in hand.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
HR & Digital Marketing Manager at Zenith TPF Marketing LLC - Dubai
August 1, 2024 - October 10, 2025Led both Human Resources and Digital Marketing functions, handling recruitment for IT & Non-IT, onboarding, client engagement, and lead generation through SEO, SEM, SMO/SMM. Planned and executed marketing events and email campaigns to promote services; managed ATS platforms and HR processes ensuring compliance and employee engagement.
HR & Digital Marketing Manager at Zenith TPF Marketing LLC- Dubai
August 1, 2024 - October 10, 2025Led both Human Resources and Digital Marketing functions, ensuring smooth operations across recruitment, branding, and business growth. Managed end-to-end recruitment for IT & Non-IT roles — sourcing, screening, interviewing, offer negotiation, onboarding, and employee engagement. Collaborated with clients for staff augmentation, conducted cold calls/visits to generate leads, and maintained strong client relationships. Created and implemented SEO, SEM, SMO & SMM strategies to enhance online visibility and generate qualified leads. Conducted keyword research, website audits, and developed SEO-optimized content and blogs. Executed LinkedIn-based marketing and database building for lead generation and brand positioning. Planned and organized marketing events, campaigns, and email marketing initiatives. Handled Google My Business management, analytics-based reporting, and campaign optimization. Maintained and updated ATS platforms for recruitment tracking and reporting. Drove employee en
HR & Digital Marketing Manager at Zenith TPF Marketing LLC
August 1, 2024 - October 10, 2025Led both Human Resources and Digital Marketing functions, ensuring smooth operations across recruitment, branding, and business growth. Managed end-to-end recruitment for IT & Non-IT roles — sourcing, screening, interviewing, offer negotiation, onboarding, and employee engagement. Collaborated with clients for staff augmentation, conducted cold calls/visits to generate leads, and maintained strong client relationships. Created and implemented SEO, SEM, SMO & SMM strategies to enhance online visibility and generate qualified leads. Conducted keyword research, website audits, metadata writing, and developed SEO-optimized content and blogs to drive organic traffic. Executed LinkedIn-based marketing and database building for lead generation and brand positioning. Planned and organized marketing events, innovative campaigns, and email marketing initiatives to promote company services. Handled Google My Business management, analytics-based reporting, and campaign performance optimization.
Digital Marketing Manager at Mazarine Digital Studio Mumbai
February 29, 2024 - October 10, 2025Planned and executed comprehensive digital marketing strategies to increase brand visibility and client engagement. Managed and optimized SEM campaigns; performed keyword research, competitor analysis, and implemented SEO-friendly content. Oversaw Google Ads and Meta Ads campaigns with ROI-focused optimization. Directed social media strategy, content calendars, and community engagement across LinkedIn, Instagram, and Facebook. Prepared weekly/monthly performance reports and stayed updated with industry trends. Coordinated with clients to understand objectives and ensure satisfaction.
Digital Marketing Manager at Mazarine Digital Studio Mumbai
February 28, 2024 - October 10, 2025Planned and executed comprehensive digital marketing strategies to increase brand visibility and client engagement. Managed SEM campaigns, created SEO content, and produced ROI-focused campaigns. Oversaw Google Ads, Meta Ads, email marketing, and social media strategy; prepared performance reports and ensured client satisfaction.
Owner & Founder at Arsh Digital World Marketing Agency
February 1, 2024 - PresentFounded and lead a full-service digital marketing agency offering SEO, SMM, branding, and creative strategy solutions. Develop and execute custom digital marketing strategies to help brands grow online and achieve measurable results. Manage end-to-end campaign planning, from content creation and design to social media management and analytics. Create brand storytelling and visual identity strategies, connecting with target audiences. Collaborate with clients across industries to build a strong digital presence and drive conversions through data-driven insights. Oversee a creative team handling graphic design, content marketing, and paid media campaigns.
Owner & Founder at Arsh Digital World Marketing Agency- India
February 1, 2024 - PresentFounded and lead a full-service digital marketing agency offering SEO, SMM, branding, and creative strategy solutions. Develop and execute custom digital marketing strategies to help brands grow online and achieve measurable results. Manage end-to-end campaign planning—from content creation and design to social media management and analytics. Create brand storytelling and visual identity strategies that connect emotionally with target audiences. Collaborate with clients across industries to build a strong digital presence and drive conversions through data-driven insights. Oversee a creative team handling graphic design, content marketing, and paid media campaigns.
Digital Marketing Manager at Mazarine Digital Studio
February 1, 2024 - October 10, 2025Planned and executed comprehensive digital marketing strategies to increase brand visibility and client engagement. Managed and optimized SEM campaigns to drive targeted traffic and enhance lead generation. Conducted keyword research, competitor analysis, and implemented in the organization. Created and published high-quality SEO-friendly content for blogs and social media platforms. Oversaw Google Ads and Meta Ads campaigns, analyzing ROI and implementing data-driven optimizations. Handled social media strategy, content calendars, and community engagement across LinkedIn, Instagram, and Facebook. Designed and executed email marketing campaigns to nurture leads and retain existing clients. Collaborated with designers and content creators to maintain brand consistency across all digital touchpoints. Prepared weekly and monthly performance reports with actionable insights and recommendations. Stayed updated with the latest digital marketing trends, tools, and algorithms to ensure innovat
Owner & Founder at Arsh Digital World Marketing Agency
February 1, 2024 - PresentFounded and lead a full-service digital marketing agency offering SEO, SMM, branding, and creative strategy solutions. Develop and execute custom digital marketing strategies to help brands grow online and achieve measurable results. Manage end-to-end campaign planning from content creation and design to social media management and analytics. Create brand storytelling and visual identity strategies that connect emotionally with target audiences. Collaborate with clients across industries to build strong digital presence and drive conversions through data-driven insights. Oversee a creative team handling graphic design, content marketing, and paid media campaigns.
Digital Marketing Manager at Mazarine Digital Studio
October 23, 2023 - PresentLead the digital marketing team of 3 and HR team of 2; executed digital marketing strategies to increase reach; on-site and off-site SEO analysis, keyword research, metadata writing and social media management; created high-quality SEO content, performed technical website evaluation, blog setup/design/marketing.
Human Resource Manager / Technical Recruiter at KernelSphere Technologies LLC - Dubai
August 1, 2023 - October 10, 2025Responsible for full life cycle recruiting for IT and non-IT roles (contract, contract-to-perm, direct hire). Defined job descriptions, shortlisting, candidate screening, interviewing, offers, and onboarding. Managed ATS (Job Diva, ICIMS), exit processes, employee engagement, and client relationships.
Digital Marketing Manager at KernelSphere Technologies LLC - Dubai
August 1, 2023 - October 10, 2025Conducted web SEO analysis, keyword research, metadata optimization, and lead-generation SEM campaigns. Led SMO & SMM activities, built LinkedIn-based marketing and databases for leads, and organized marketing events. Managed client relationships and reporting, plus HR-related duties such as contracts and onboarding for staff augmentation projects.
Human Resource Manager / Technical Recruiter at KernelSphere Technologies LLC- Dubai
August 1, 2023 - October 10, 2025Full lifecycle IT and Non-IT recruitment: sourcing, interviewing, screening, offer negotiation, onboarding, and employee engagement. Led ATS management (Job Diva, ICIMS) for candidate tracking and reporting. Conducted initial telephonic screening, arranged interviews, reference checks, and salary recommendations. Managed work orders, vendor contracts, letters, and exit processes. Conducted exit interviews, client meetings, and onboarding. Handled onboarding for internal and external employees; improved employee engagement and grievance handling; maintained HR compliance aligned with organizational growth.
Digital Marketing Manager at KernelSphere Technologies LLC- Dubai
August 1, 2023 - October 10, 2025Conducted on-site and off-site SEO analysis, keyword research, metadata writing, and social media account management. Created high-quality SEO content, website evaluation, blog setup and marketing. Developed link-building strategies and recommended architecture changes. Ran SEM campaigns for lead generation. Managed SMO & SMM with focus on LinkedIn. Generated leads via email campaigns, collected database from LinkedIn. Data-driven reporting; kept up to date with audience preferences; contributed to scale of business and client retention. Managed Google My Business; performed performance reporting.
Human Resource Manager / Technical Recruiter at KernelSphere Technologies LLC
August 1, 2023 - October 10, 2025Responsible for full life cycle recruiting across IT and Non-IT roles for contract, contract-to-perm, and direct hire. Defined job descriptions, short-listed candidates, and leveraged multiple sourcing channels. Collaborated with hiring managers to understand requirements and goals. Worked with ATS (Job Diva, ICIMS) to source, harvest profiles, update records, and submit candidates. Conducted first-round telephonic screening, coordinated interviews, negotiated terms, managed offers, and closed candidates. Handled work orders, vendor contracts, offer letters, experience letters, and relieving letters. Conducted exit interviews and supported onboarding for internal and external employees. Managed client relationships and staff augmentation requirements.
Digital Marketing Manager at KernelSphere Technologies LLC
August 1, 2023 - October 10, 2025Conducted on-site and off-site analysis of web SEO competition, Keyword Research, Metadata Writing and Social Media Account Management. Created high-quality SEO content, Technical Website Evaluation, Blog Set-up, Blog Design and Blog Marketing. Developed link-building strategies to improve SEO positions for targeted keywords, analyzed and recommended website architecture changes. Ran SEM Campaigns for lead generation. SMO & SMM were also handled with a focus on organic social media, primarily LinkedIn. Organized marketing events and implemented innovative ideas to boost social media presence. Gathered databases from LinkedIn and other platforms. Generated leads through Email Campaigns and other outreach methods. Managed all marketing platforms including SEM, SMM, SMO, and provided data-driven reporting for campaign performance. Also managed client communications and project metrics.
Digital Marketing Manager at KernelSphere Technologies LLC
August 1, 2023 - October 10, 2025Conducted on-site and off-site analysis of web SEO competition, keyword research, metadata writing and social media account management; created high-quality SEO content, technical website evaluation, blog setup/design and blog marketing.
Digital Marketing Executive at Magicworks IT Solutions Pvt. Ltd. Pune
February 28, 2021 - October 10, 2025Managed SEO, SMO, SEM, and SMM for multiple clients; campaign planning and execution on social platforms; on-page and off-page optimization; client reporting; recruitment and HR activities; managed GMB and client relations.
Digital Marketing Executive at Magicworks IT Solutions Pvt. Ltd. Pune
February 1, 2021 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients; planned and executed campaigns on Facebook, Instagram, and LinkedIn; delivered campaigns end-to-end with performance tracking and optimization.
Digital Marketing Executive at Magicworks IT Solutions Pvt. Ltd. Pune
February 1, 2021 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients (foreign and Indian). Campaign planning, initiation, and implementation on social media platforms like Facebook, Instagram, and LinkedIn.
Digital Marketing Executive at Magicworks IT Solutions Pvt. Ltd.
February 1, 2021 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients (foreign and domestic). Planned, initiated, and implemented campaigns on social media platforms including Facebook, Instagram, and LinkedIn.
Digital Marketing Trainee at Magicworks IT Solutions Pvt. Ltd. Pune
March 31, 2020 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients; campaign planning and initiation on Facebook, Instagram and LinkedIn; developed link-building strategies, led generation via email campaigns, data-driven reporting; managed Google My Business; organized marketing events and client campaigns.
Digital Marketing Trainee at Magicworks IT Solutions Pvt. Ltd. Pune
March 1, 2020 - October 10, 2025Supported SEO, SMO, SEM, and SMM projects for multiple clients; assisted in campaign planning, initiation, and execution across social platforms.
Digital Marketing Trainee at Magicworks IT Solutions Pune
March 1, 2020 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients (foreign and Indian). Campaign planning, initiation, and implementation on social media platforms like Facebook, Instagram, and LinkedIn.
Digital Marketing Trainee at Magicworks IT Solutions Pvt. Ltd.
March 1, 2020 - October 10, 2025Handled SEO, SMO, SEM, and SMM projects for multiple clients. Planned, initiated, and implemented campaigns on social media platforms like Facebook, Instagram, and LinkedIn.
HR Admin at Kidz Arena Pre-Primary School
March 31, 2019 - October 10, 2025Managed administrative activities; recruitment of teachers and staff; vendor management for inventory (books, uniforms, stationery).
HR Admin at Kidz Arena Pre-Primary School Bhiwandi
March 1, 2019 - October 10, 2025Managed administrative activities, resource planning, recruitment of teachers and staff, and vendor management for inventory (books, uniforms, stationery, etc.).
HR Admin at Kidz Arena Pre-Primary School Bhiwandi
March 1, 2019 - October 10, 2025Managed all administrative activities such as availability of resources, stationery, staff, etc. Recruitment of teachers and other staff. Handling of vendors for inventory management such as books, uniforms, stationery, etc.
Human Resource (HR) Admin at Kidz Arena Pre-Primary School
March 1, 2019 - October 10, 2025Managed administrative activities including resource availability, stationaries, staff coordination. Recruited teachers and other staff. Coordinated with vendors for inventory management such as books, uniforms, and stationaries.
HR Intern at Hypercity Retail India Ltd
July 31, 2016 - October 10, 2025Generalist profile: handled recruitment of employees, employee grievance process and actions to reduce grievances, contributing to employee motivation and engagement.
HR Intern at Hypercity Retail India Ltd.
July 1, 2016 - October 10, 2025Generalist HR internship focusing on recruitment and HR support activities.
Human Resource Intern at Hypercity Retail India Ltd.
July 1, 2016 - October 10, 2025Generalist Profile. Handled recruitment processes and supported HR-related activities during the internship.
Human Resource Intern at Hypercity Retail India Ltd.
July 1, 2016 - October 10, 2025Generalist profile focusing on recruitment activities, employee grievance handling, and initiatives to reduce grievances. Assisted HR processes during internship.
Education
Master of Management Studies (M.M.S.), Human Resource at Mumbai University
January 11, 2030 - January 1, 2018Bachelor of Commerce (B.Com.) at Mumbai University
January 11, 2030 - January 1, 2016Masters in Management Studies (M.M.S.), Human Resource at Mumbai University
January 11, 2030 - January 1, 2018Bachelor of Commerce (B.Com.) at Mumbai University
January 11, 2030 - January 1, 2016Masters in Management Studies (M.M.S.), Human Resource at Mumbai University
January 11, 2030 - January 1, 2018Bachelor of Commerce (B.Com.) at Mumbai University
January 11, 2030 - January 1, 2016Masters in Management Studies (M.M.S.), Human Resource at Mumbai University
January 11, 2030 - January 1, 2018Bachelor of Commerce (B.Com.) at Mumbai University
January 11, 2030 - January 1, 2016Qualifications
Digital Marketing Certification
January 11, 2030 - October 10, 2025Certified in Business English Communication
January 11, 2030 - October 10, 2025Certified in Image and Skill Development
January 11, 2030 - October 10, 2025Certified in Advance Excel
January 11, 2030 - October 10, 2025Digital Marketing Certification
January 11, 2030 - October 10, 2025Certified in Business English Communication
January 11, 2030 - October 10, 2025Certified in Image and Skill Development
January 11, 2030 - October 10, 2025Certified in Advance Excel
January 11, 2030 - October 10, 2025Digital Marketing Certification
January 11, 2030 - October 10, 2025Certified in Business English Communication
January 11, 2030 - October 10, 2025Certified in Image and Skill Development
January 11, 2030 - October 10, 2025Certified in Advanced Excel
January 11, 2030 - October 10, 2025Digital Marketing Certification
January 11, 2030 - October 10, 2025Certified in Business English Communication
January 11, 2030 - October 10, 2025Certified in Image and Skill Development
January 11, 2030 - October 10, 2025Certified in Advanced Excel
January 11, 2030 - October 10, 2025Industry Experience
Retail, Software & Internet, Education, Media & Entertainment, Professional Services, Healthcare, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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