Available to hire
I am a strategic legal and business consultant who leads, structures, and executes high-impact initiatives across corporate law, contracts, and brand strategy. I bring a unique dual expertise in business law and digital marketing, driving value at the intersection of legal precision and creative brand growth.
I am passionate about bridging law, strategy, and creativity, with a proven track record of optimizing client outcomes. I have led over 20 high-impact legal and branding engagements across France, Morocco, and the UAE, delivering innovative approaches in fast-paced international contexts.
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Language
Arabic
Fluent
French
Fluent
English
Fluent
Work Experience
Freelance Digital Marketing Consultant at Galeries Lafayette Paris Haussmann
January 1, 2024 - PresentLed digital communication strategies in coordination with a cross-functional team, showcasing flagship events, activations, and collaborations while ensuring brand alignment. Conceptualized and produced impactful press articles and branded storytelling content that amplified audience engagement and strengthened market presence. Designed and coordinated brand communication strategies for luxury retail, creating impactful content and media activations that amplified visibility and strengthened strategic partnerships. Delivered and refined content initiatives that positioned Galeries Lafayette as a reference point in the luxury and fashion industry.
Associate at DLA Piper & KZ Partners Law Firms, Casablanca
January 1, 2024 - October 10, 2025Led legal research with partners, structuring case strategies across corporate, commercial, and regulatory matters for multinational and local clients. Drafted and reviewed corporate service agreements, commercial leases, sponsorship contracts, vendor agreements, and construction-related contracts. Orchestrated incorporation processes and compliance frameworks for new businesses. Conducted due diligence across multiple domains; developed opinions, memorandums, and regulatory notifications; facilitated negotiations and stakeholder alignment in tripartite agreements, real estate contracts, and event-related transactions.
Associate at DLA PIPER Law Firm / KZ & PARTNERS Law Firm
January 1, 2024 - January 1, 2024Led legal research in collaboration with partners to structure case strategies across corporate, commercial, and regulatory matters for multinational and local clients; drafted and reviewed corporate service agreements, commercial leases, sponsorship contracts, vendor agreements, and construction-related contracts; orchestrated incorporation processes and compliance frameworks for new businesses; designed and executed due diligence assessments; developed and proofread legal opinions, memorandums, and regulatory notifications; facilitated client negotiations and managed stakeholder alignment in tripartite agreements, real estate contracts, and event-related transactions.
Freelance Digital Marketing Consultant at Galeries Lafayette Paris Haussmann
January 1, 2024 - November 20, 2025Led and executed digital communication strategies in coordination with cross-functional teams, showcasing flagship events, activations, and collaborations while ensuring brand alignment. Conceptualized and produced press articles and branded storytelling content to amplify audience engagement and strengthen market presence. Designed and coordinated brand communication strategies for luxury retail, creating impactful content and media activations that boosted visibility and strategic partnerships. Delivered and refined content initiatives positioning Galeries Lafayette as a reference point in luxury and fashion.
Associate at DLA PIPER Law Firm / KZ & PARTNERS Law Firm, Casablanca, Morocco
January 1, 2024 - January 1, 2024Led legal research in collaboration with partners and colleagues, structuring case strategies across corporate, commercial, and regulatory matters for multinational and local clients. Drafted and reviewed corporate service agreements, commercial leases, sponsorship contracts, vendor agreements, and construction-related contracts. Orchestrated incorporation processes and compliance frameworks for new businesses; conducted due diligence; developed and proofread legal opinions, memorandums, and regulatory notifications. Facilitated client negotiations and managed stakeholder alignment in tripartite agreements, real estate contracts, and event-related transactions.
Freelance Digital Marketing Consultant at Independent / Freelance, Paris, France
January 1, 2024 - November 21, 2025Led and executed digital communication strategies in coordination with cross-functional teams, highlighting flagship events, activations, and collaborations while ensuring brand alignment; produced press articles and branded storytelling content; designed and coordinated brand communications for luxury retail; delivered content initiatives that positioned Galeries Lafayette as a reference point in the luxury and fashion industry.
Education
Master’s in Business Law (with Honors) at University Hassan II
January 1, 2019 - January 1, 2021Bachelor in Private Law at University Hassan II
January 1, 2016 - January 1, 2019Bachelor In Private Law at University of Nice Sophia Antipolis
January 1, 2013 - January 1, 2016Bachelor in Private Law at University of Nice Sophia Antipolis
January 1, 2013 - January 1, 2016Bachelor in Private Law at University Hassan II
January 1, 2016 - January 1, 2019Master’s in Business Law at University Hassan II
January 1, 2019 - January 1, 2021Master’s in Business Law (with Honors) at University Hassan II, Casablanca, Morocco
January 1, 2019 - January 1, 2021Bachelor in Private Law at University Hassan II, Casablanca, Morocco
January 1, 2016 - January 1, 2019Bachelor in Private Law at University of Nice Sophia Antipolis, Nice, France
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Professional Services, Media & Entertainment, Retail, Education, Real Estate & Construction, Other
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