Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a skilled marketer, highly motivated and curious, with 6+ years of experience across e-commerce, pharmaceutical, IT and media. I enjoy building and leading 360-degree marketing campaigns, launching new products, and shaping brand strategies from concept to scale. I have a proven track record in driving growth for DTC brands, optimizing ROI, ROAS, CPA, LTV, and AOV, and collaborating closely with designers, copywriters, and external partners to deliver cohesive experiences. I thrive in cross-functional environments and love turning data-driven insights into actionable plans. Beyond work, I’m passionate about travel and exploring the world’s richness and color. I bring that sense of curiosity and adaptability into my projects, always learning and seeking new markets and ideas to fuel growth and positive impact.…I am a skilled marketer, highly motivated and curious, with 6+ years of experience across e-commerce, pharmaceutical, IT and media. I enjoy building and leading 360-degree marketing campaigns, launching new products, and shaping brand strategies from concept to scale. I have a proven track record in driving growth for DTC brands, optimizing ROI, ROAS, CPA, LTV, and AOV, and collaborating closely with designers, copywriters, and external partners to deliver cohesive experiences. I thrive in cross-functional environments and love turning data-driven insights into actionable plans. Beyond work, I’m passionate about travel and exploring the world’s richness and color. I bring that sense of curiosity and adaptability into my projects, always learning and seeking new markets and ideas to fuel growth and positive impact.

Iveta Nickolova

Marketing Strategist, Brand Strategist, Brand Designer, +2





I am a skilled marketer, highly motivated and curious, with 6+ years of experience across e-commerce, pharmaceutical, IT and media. I enjoy building and leading 360-degree marketing campaigns, launching new products, and shaping brand strategies from concept to scale. I have a proven track record in driving growth for DTC brands, optimizing ROI, ROAS, CPA, LTV, and AOV, and collaborating closely with designers, copywriters, and external partners to deliver cohesive experiences. I thrive in cross-functional environments and love turning data-driven insights into actionable plans. Beyond work, I’m passionate about travel and exploring the world’s richness and color. I bring that sense of curiosity and adaptability into my projects, always learning and seeking new markets and ideas to fuel growth and positive impact.…I am a skilled marketer, highly motivated and curious, with 6+ years of experience across e-commerce, pharmaceutical, IT and media. I enjoy building and leading 360-degree marketing campaigns, launching new products, and shaping brand strategies from concept to scale. I have a proven track record in driving growth for DTC brands, optimizing ROI, ROAS, CPA, LTV, and AOV, and collaborating closely with designers, copywriters, and external partners to deliver cohesive experiences. I thrive in cross-functional environments and love turning data-driven insights into actionable plans. Beyond work, I’m passionate about travel and exploring the world’s richness and color. I bring that sense of curiosity and adaptability into my projects, always learning and seeking new markets and ideas to fuel growth and positive impact.

Available to hire

I am a skilled marketer, highly motivated and curious, with 6+ years of experience across e-commerce, pharmaceutical, IT and media. I enjoy building and leading 360-degree marketing campaigns, launching new products, and shaping brand strategies from concept to scale. I have a proven track record in driving growth for DTC brands, optimizing ROI, ROAS, CPA, LTV, and AOV, and collaborating closely with designers, copywriters, and external partners to deliver cohesive experiences. I thrive in cross-functional environments and love turning data-driven insights into actionable plans.

Beyond work, I’m passionate about travel and exploring the world’s richness and color. I bring that sense of curiosity and adaptability into my projects, always learning and seeking new markets and ideas to fuel growth and positive impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Fluent

German

Intermediate

Work Experience

DTC E-commerce Team Lead at 411 Locals

June 1, 2024 - Present

Leading the company’s direct-to-consumer brands, creating and managing successful DTC brands across the entire lifecycle, including branding, go-to-market, growth, and scale. Responsible for brand strategy, multi-channel digital campaigns (social, email, influencer marketing), lifecycle value optimization (LTV, ROAS, CPA, AOV), UI/UX improvements, and Shopify store management. Manages a multidisciplinary team of designers, copywriters and advertising specialists and collaborates with external vendors to ensure consistent brand experience.

DTC E-commerce Team Lead at 411 Locals

June 1, 2024 - Present

Leading the company direct-to-consumer brands, creating and managing successful DTC brands across the entire lifecycle, including branding, go-to-market, growth, and scale. Responsible for overall brand strategy (positioning, messaging, visual identity) and ensuring branding consistency throughout the product lifecycle. Develop, execute, and optimize multi-channel digital campaigns (Facebook, Instagram, TikTok, email, influencer marketing), and strategies to increase customer lifetime value while monitoring ROI, ROAS, CPA, LTV, AOV, and other KPIs. Lead UI/UX enhancement initiatives for a seamless customer journey and manage a team of designers, copywriters, and advertising specialists, while collaborating with external vendors. Oversee Shopify store operations, product listings, and customer interactions.

Project Lead – Marketing, sales and business development at Kindergarten 'Germany', Sofia

May 31, 2024 - October 10, 2025

Created and executed marketing materials, events and campaigns for various stakeholders, acted as Brand Guardian for all print/digital publications, managed events, web content, social media and website development, ran Google Ads and Facebook Ads, implemented SEO, and built a network of contacts to attract new clients. Researched market opportunities, oversaw growth projects, and produced sales projections and revenue forecasts.

Project Lead – Marketing, sales and business development at Kindergarten “Germany” Sofia

May 1, 2024 - October 10, 2025

Led marketing, sales and business development efforts; created and managed marketing materials, events, and campaigns for current and prospective parents; acted as Brand Guardian for print and digital publications; managed website and social media content, Google and Facebook Ads, SEO; built a network of contacts to attract new clients and drive growth; researched new market opportunities and forecasted revenue.

Brand Manager at Vedra International Sofia

July 1, 2023 - October 10, 2025

Instrumental in product launches and long-term brand development; developed marketing strategy aligned with company objectives; oversaw quarterly/annual marketing plans; managed digital presence and brand voice; produced ATL/BTL materials and events; analyzed market data and campaign results; collaborated with partners to upsell products.

Brand Manager / Marketing and Social Media Brand Manager at Vedra International Sofia

July 1, 2023 - October 10, 2025

Developed the marketing strategy for Vedra and its products, played an instrumental role in product launches and long-term brand development, and led the marketing team. Created quarterly and annual marketing plans, managed the brand's digital voice, and produced ATL/BTL materials for TV, radio, web and print. Organized and participated in exhibitions and events with doctors, pharmacists and end consumers; analyzed market data and campaign results; collaborated with business partners to upsell products.

Marketing and Event Specialist at Vedra International Sofia

September 1, 2017 - October 10, 2025

Supported marketing activities, brand and product portfolio management; created ATL/BTL materials, PR and events; coordinated training across offices; organized exhibitions and events; negotiated with subcontractors to secure best terms and results.

Marketing and Event Specialist at Vedra International Sofia

September 1, 2017 - October 10, 2025

Supported the marketing department with brand and product portfolio management; created and published ATL and BTL materials, PR and events; provided marketing training across Vedra offices in Serbia, Romania and Macedonia; organized company events, exhibitions and forums; negotiated with subcontractors to achieve optimal results.

Account Manager SMB at Ingram Micro Sofia

June 1, 2016 - October 10, 2025

Managed SMB accounts within Microsoft portfolio; handled transactions and order management; met KPIs, pursued proactive sales opportunities, resolved backorders, and maintained customer profiles and forms of escalation.

Account Manager SMB at Ingram Micro Sofia

June 1, 2016 - October 10, 2025

Handled customer transactions and order management, achieved sales KPIs, maintained existing customer base, performed proactive sales calls, managed backorders, resolved issues, and maintained customer profiles and electronic orders.

Assistant Sales Director at bTV Media Group Sofia

February 1, 2016 - October 10, 2025

Conducted client meetings, prepared customized offers and proposals, organized events and product placements; maintained client database; produced sales reports and market analyses; supported sales teams with data-driven insights.

Assistant Sales Director at bTV Media Group Sofia

February 1, 2016 - October 10, 2025

Conducted regular meetings with clients, prepared customized offers and proposals, completed quarterly sales data and presentations, organized events and product placements, maintained client relationships, generated sales reports and analyzed market data.