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I am Catarina Via Monte, founder and creative lead of Taika Brand, blending fashion, communications, and creative production to build strong, distinctive brand identities. With over five years of experience across communications, fashion, and creative industries, I specialize in digital marketing, brand storytelling, and fashion production, and I love shaping narratives that strengthen brand identity while cultivating influencer partnerships and event production.…I am Catarina Via Monte, founder and creative lead of Taika Brand, blending fashion, communications, and creative production to build strong, distinctive brand identities. With over five years of experience across communications, fashion, and creative industries, I specialize in digital marketing, brand storytelling, and fashion production, and I love shaping narratives that strengthen brand identity while cultivating influencer partnerships and event production.

Catarina Via Monte

Creative Director, Stylist, Brand Strategist, +2

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I am Catarina Via Monte, founder and creative lead of Taika Brand, blending fashion, communications, and creative production to build strong, distinctive brand identities. With over five years of experience across communications, fashion, and creative industries, I specialize in digital marketing, brand storytelling, and fashion production, and I love shaping narratives that strengthen brand identity while cultivating influencer partnerships and event production.…I am Catarina Via Monte, founder and creative lead of Taika Brand, blending fashion, communications, and creative production to build strong, distinctive brand identities. With over five years of experience across communications, fashion, and creative industries, I specialize in digital marketing, brand storytelling, and fashion production, and I love shaping narratives that strengthen brand identity while cultivating influencer partnerships and event production.

Available to hire

I am Catarina Via Monte, founder and creative lead of Taika Brand, blending fashion, communications, and creative production to build strong, distinctive brand identities.

With over five years of experience across communications, fashion, and creative industries, I specialize in digital marketing, brand storytelling, and fashion production, and I love shaping narratives that strengthen brand identity while cultivating influencer partnerships and event production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Founder and Creative Lead at Taika Brand

January 1, 2024 - Present

Lead the creative direction and communication strategy of an independent fashion brand, developing campaigns and visuals that reinforce brand identity and positioning.

Fashion Producer and Stylist at Fairmont Rio-Avocado Media - Ipanema Forum

January 1, 2024 - October 10, 2025

Coordinated fashion productions for luxury campaigns, shows, and social media; researched visual references; styled looks and belongings for events and editorials.

Marketing Assistant at Personal Brechó

January 1, 2023 - October 10, 2025

Designed and implemented digital and offline campaigns; developed content strategies for social media and email marketing; supported events and photoshoots.

Social Media Assistant at São Paulo Fashion Week

January 1, 2023 - October 10, 2025

Produced live digital coverage of fashion shows and backstage; edited multimedia content for official channels; aligned with brand voice and fashion culture trends.

Journalism Intern at Blog 'You Must Go'

January 1, 2022 - October 10, 2025

Wrote articles, reviews and lifestyle content; supported social media and digital platforms; assisted in interviews and media relations.

Marketing and Production Intern at Channel 'No Alvo Comer Falbo'

January 1, 2021 - October 10, 2025

Assisted in organizing events, logistics and photoshoots; contacted influencers and celebrities; contributed to content guidelines for channels and campaigns.