Hi, I'm Meihan Xue, a Growth Manager specializing in digital marketing, data analysis, and cross-channel optimization. I enjoy turning data into actionable insights that boost revenue and customer retention across D2C and B2B channels. Based in Milan, I partner with teams to refine product positioning, optimize ad campaigns across Meta, Google, TikTok, and Amazon, and build scalable data pipelines in Python. I’m passionate about continuous learning and leveraging analytics to fuel growth.

Meihan Xue

Hi, I'm Meihan Xue, a Growth Manager specializing in digital marketing, data analysis, and cross-channel optimization. I enjoy turning data into actionable insights that boost revenue and customer retention across D2C and B2B channels. Based in Milan, I partner with teams to refine product positioning, optimize ad campaigns across Meta, Google, TikTok, and Amazon, and build scalable data pipelines in Python. I’m passionate about continuous learning and leveraging analytics to fuel growth.

Available to hire

Hi, I’m Meihan Xue, a Growth Manager specializing in digital marketing, data analysis, and cross-channel optimization. I enjoy turning data into actionable insights that boost revenue and customer retention across D2C and B2B channels.

Based in Milan, I partner with teams to refine product positioning, optimize ad campaigns across Meta, Google, TikTok, and Amazon, and build scalable data pipelines in Python. I’m passionate about continuous learning and leveraging analytics to fuel growth.

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Language

English
Fluent

Work Experience

Growth Manager at Jampy Srl
March 1, 2024 - Present
Led cross-channel growth marketing across Shopify, Meta Ads, Google Ads, TikTok Ads and Amazon Ads; improved SEO, updated product details, and set up CRM activities in Klaviyo. Built data pipelines aggregating D2C and B2B channels (Shopify, Faire, Amazon) with Python, visualized KPIs via dashboards. Optimized ad spend, boosting Amazon ROAS by 347% and D2C ROAS by 177%. Increased monthly revenue by 286% and moved from -30% loss to profitability. Analyzed user behavior with Google Analytics and cohort/LTV analysis; supported product launches and influencer collaborations with actionable insights.
Project Manager Assistant at Accenture Co., Ltd.
July 31, 2019 - October 10, 2025
Monitored Pre-NAC project progress; maintained and updated SQL datasets; facilitated client-hardware expert communications. Drafted bidding documents for Data Backup Center; visualized enterprise data model & ETL processes; supported System Upgrade project and client deliverables.
Compliance Manager Assistant at PwC Co., Ltd.
October 31, 2018 - October 10, 2025
Independently performed compliance checks for 30+ sites in 20+ cities; identified 50+ non-compliant operations. Compiled 30+ risk analysis reports with Excel; proposed improvements to increase team agility and efficiency by ~5%.
Growth Manager at Jampy Srl
March 1, 2024 - Present
Led digital marketing and growth initiatives across D2C & B2B channels; updated product details on Shopify; improved SEO content; managed campaigns on Meta Ads, Google Ads, TikTok Ads and Amazon Ads; set up CRM activities on Klaviyo; built a cross-channel data pipeline for Shopify, Faire and Amazon with Python; automated processes for 29x efficiency; visualized KPIs with dashboards; integrated sales and campaign data; optimized cross-channel budget allocation; improved Amazon Ads ROAS by 347% and other D2C ROAS by 177%; built financial reports, updated profitability by channel, and performed inventory & profit projections; increased monthly revenue by 286% and moved from -30% loss to stable profitability; conducted UX and retention analyses and LTV cohort analyses; designed surveys for underperforming products; enhanced retention with Klaviyo CRM; supported CEO with ad-hoc analyses; Agile daily collaboration with AI.
Project Manager Assistant at Accenture Co., Ltd.
July 31, 2019 - October 10, 2025
Monitored Pre-NAC project progress; maintained and updated SQL dataset; facilitated instant communication between client and hardware experts on process & technical issues; analyzed and reported progress to client IT team; drafted bidding documents for Data Backup Center project visualizing enterprise data model & ETL; supported System Upgrade project and client deliverables communications.
Compliance Manager Assistant at PwC Co., Ltd.
October 31, 2018 - October 10, 2025
Independently performed compliance checks for client across 30+ sites in 20+ cities; identified 50+ non-compliant operations with 100% accuracy; compiled 30+ risk analysis reports using Excel; proposed improvements to enhance system agility and team efficiency by 5%.
Data Scientist at Jampy Srl
March 1, 2024 - November 4, 2025
Led end-to-end data engineering and ETL automation to consolidate D2C and B2B sales channels (Shopify, Amazon, Faire) with production, logistics, and marketing cost centers. Built automated ETL pipelines in Python and SQL, delivering 29x improvements in efficiency and accuracy. Designed cross-channel KPI dashboards to monitor performance by channel and ROI. Performed campaign and retention analyses, optimizing budgets and achieving ROAS improvements on Amazon Ads (+347%) and D2C ads (+177%), plus cohort and LTV analyses to refine CRM strategies using Klaviyo and insights from Google Analytics. Supported profitability forecasting by unifying finance and marketing data, driving 286% monthly revenue growth and turning margins from negative to profitable. Conducted time-series and demand forecasting to optimize production planning and logistics, including carrier selection and shipping optimization. Generated ad-hoc reports for product launches, influencer collaborations, and operational i
Project Analyst at Accenture Co., Ltd.
July 1, 2019 - July 1, 2019
Monitored the Pre-NAC project by maintaining datasets and building predictive models to estimate project duration. Facilitated real-time communication between client stakeholders and hardware experts to resolve process and technical issues. Produced progress reports for IT leadership. ETL & data modeling: Designed visualizations and documentation of enterprise data models and ETL processes for the Data Backup Center project, ensuring clarity of system architecture.
Compliance Analyst at PwC Co., Ltd.
October 1, 2018 - October 1, 2018
Risk analysis: Conducted compliance checks across 20+ cities, applying a data-driven risk rating system to identify 50+ non-compliant operations with 100% accuracy. Compiled 30+ risk analysis reports with actionable insights. Process optimization: Proposed improvements to risk rating methodology and increased team agility by 5%.
Growth Manager at Jampy Srl
March 1, 2024 - November 19, 2025
Lead digital marketing and growth initiatives across Shopify, Meta Ads, Google Ads, TikTok Ads, and Amazon Ads; improved product SEO, updated Shopify product details, and managed CRM activities with Klaviyo. Built a data pipeline for D2C and B2B channels (Shopify, Faire, Amazon) automated in Python, delivering 29x efficiency and KPI dashboards. Integrated cross-channel data to optimize budget allocation and KPI; achieved Amazon Ads ROAS +347% and other D2C ROAS +177%. Built financial reports, updated channel profitability, and performed inventory and profit projections; increased monthly revenue by +286% and turned a -30% loss into stable profitability. Monitored user behavior with Google Analytics and sales data; refined product positioning and ads strategy; performed cohort and LTV analysis; designed surveys for underperforming products and built a Klaviyo CRM to improve retention. Supported CEO with ad-hoc analyses and helped colleagues with insights for product launches and influen
Project Manager Assistant at Accenture Co., Ltd.
July 1, 2019 - July 1, 2019
Monitored Pre-NAC project progress, maintained and updated SQL dataset with real-time communication between client and hardware team; analyzed and reported progress to the client IT team. Drafted bidding documents for Data Backup Center project, visualizing enterprise data model and ETL process. Supported System Upgrade project and coordinated deliverables with the client.
Compliance Manager Assistant at PwC Co., Ltd.
October 1, 2018 - October 1, 2018
Independently performed compliance checks for a client on 30+ sites in 20+ cities, identifying 50+ non-compliant operations across risk levels with 100% accuracy. Compiled 30+ risk analysis reports using Excel; proposed improvements to the system, improving team agility and efficiency by 5%.

Education

Master of Science in Economics and Management at Bocconi University
September 1, 2020 - March 1, 2023
Exchange Student in Accounting at Copenhagen Business School
August 11, 2017 - December 1, 2017
Bachelor of Science in Accounting and Financial Management at Tongji University
September 1, 2015 - July 1, 2019
Master of Science in Economics and Management at Bocconi University
September 1, 2020 - March 31, 2023
Exchange Student in Accounting at Copenhagen Business School
August 12, 2017 - December 31, 2017
Bachelor of Science in Accounting and Financial Management at Tongji University
September 1, 2015 - July 31, 2019
Master of Science in Economics and Management at Bocconi University
September 1, 2020 - March 1, 2023
Financial Accounting at Copenhagen Business School
August 1, 2017 - December 1, 2017
Bachelor of Science in Financial Accounting at Tongji University
September 1, 2015 - July 1, 2019
Master of Science in Economics and Management at Bocconi University
September 1, 2020 - March 1, 2023
Exchange Student in Accounting at Copenhagen Business School
August 1, 2017 - December 1, 2017
Bachelor of Science in Accounting and Financial Management at Tongji University
September 1, 2015 - July 1, 2019

Qualifications

Google Analytics & Google Ads Certification
January 11, 2030 - October 10, 2025
Google Analytics & Google Ads Certification
January 11, 2030 - November 19, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education