Led social media for 10+ clients; created tailored social media strategies including trend and competitor analysis; planned, wrote, and prepared content for design or self-produced simple creatives; scheduled and published all content with optimal timing; managed daily engagement, community management, and lead outreach; delivered in-depth reports; organized and directed photo and video shoots; produced on-camera content; managed influencer and affiliate campaigns; negotiated and coordinated brand partnerships and collaborations; organized events including the Jurade de Saint-Émilion Singapore Gala Dinner (opening Vinexpo Asia).