Available to hire
I am a Digital Marketing Strategist with 3+ years of experience delivering measurable growth through SEO, content strategy, and multi-channel campaigns. I thrive on turning data into action, using AI-powered tools, analytics, and creative problem-solving to boost traffic, conversions, and ROI.
I excel at scaling digital ecosystems, managing cross-border campaigns, and aligning marketing with business objectives. I’m passionate about building robust content and optimization strategies that drive sustainable results for diverse markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Advanced
Work Experience
Digital Marketing & Content Strategist at Aquantuo
January 1, 2023 - PresentLed digital marketing strategies across 8 African markets, achieving 120% growth in organic traffic and a 35% rise in customer engagement within 6 months. Improved SEO by ranking 25+ keywords in Google Top 10, driving a 30% increase in inbound leads. Optimized integrated campaigns (SEO, PPC, email, SMS, social) for 22% YoY acquisitions while cutting CPA by 15%. Enhanced attribution accuracy by 60% via GA4, UTMs, and SEMrush insights. Managed a remote team producing 150+ blogs, videos, and campaigns tailored to diverse markets.
Digital Marketing & Content Strategist at Aquantuo
January 1, 2023 - PresentOrchestrated digital marketing strategies across 8 African markets, generating 120% organic traffic growth and improving customer engagement by 35% in 6 months. Drove SEO performance by ranking 25+ competitive keywords in Google Top 10, resulting in a 30% increase in inbound lead generation. Optimized integrated campaigns (SEO, PPC, email, SMS, social media), achieving 22% YoY growth in acquisitions while reducing CPA by 15%. Enhanced marketing attribution accuracy by 60% through GA4 reporting, UTM tracking, and SEMrush insights. Directed a remote team of content creators to produce 150+ high-performing blogs, videos, and campaigns tailored to diverse markets.
Digital Marketing & Content Strategist at Aquantuo
January 1, 2023 - PresentOrchestrated digital marketing strategies across 8 African markets, generating 120% organic traffic growth and improving customer engagement by 35% in 6 months. Drove SEO performance by ranking 25+ competitive keywords in Google Top 10, resulting in a 30% increase in inbound lead generation. Optimized integrated campaigns (SEO, PPC, email, SMS, social media), achieving 22% YoY growth in acquisitions while reducing CPA by 15%. Enhanced marketing attribution accuracy by 60% through GA4 reporting, UTM tracking, and SEMrush insights. Directed a remote team of content creators to produce 150+ high-performing blogs, videos, and campaigns tailored to diverse markets.
Digital Sales & Content Marketing Associate at KCB Bank Group
October 1, 2022 - October 10, 2025Launched and scaled digital campaigns for Vooma financial products, boosting customer sign-ups by 28% within 9 months. Increased engagement and conversions with an 18% CTR lift through A/B-tested email flows and targeted content strategies. Produced SEO-optimized content that improved product visibility and drove 20% higher retention across customer segments. Partnered with cross-functional teams to ensure messaging aligned with compliance and financial industry standards.
Digital Sales & Content Marketing Associate at KCB Bank Group
October 1, 2022 - October 10, 2025Launched and scaled digital campaigns for Vooma financial products, boosting customer sign-ups by 28% within 9 months. Increased engagement and conversion rates by 18% CTR lift through A/B-tested email flows and targeted content strategies. Produced SEO-optimized content that improved online product visibility and drove 20% higher retention across customer segments. Partnered with cross-functional teams to align campaign messaging with compliance and financial industry standards.
Digital Sales & Content Marketing Associate at KCB Bank Group
October 1, 2022 - October 10, 2025Launched and scaled digital campaigns for Vooma financial products, boosting customer sign-ups by 28% within 9 months. Increased engagement and conversion rates by 18% CTR lift through A/B-tested email flows and targeted content strategies. Produced SEO-optimized content that improved online product visibility and drove 20% higher retention across customer segments. Partnered with cross-functional teams to align campaign messaging with compliance and financial industry standards.
Digital Marketing Intern (Consultant) at PACIDA
June 1, 2021 - October 10, 2025Designed and executed regional outreach campaigns that increased community participation by 50% and grew social media engagement 3x in 4 months by leveraging targeted content and storytelling tailored to local audiences.
Digital Marketing Intern (Consultant) at PACIDA
June 1, 2021 - October 10, 2025Designed and executed regional outreach campaigns that increased community participation by 50%. Grew social media engagement 3x in 4 months by leveraging targeted content and storytelling tailored to local audiences.
Digital Marketing Intern (Consultant) at PACIDA
June 1, 2021 - October 10, 2025Designed and executed regional outreach campaigns that increased community participation by 50%. Grew social media engagement 3x in 4 months by leveraging targeted content and storytelling tailored to local audiences.
Creative Innovation Participant at MK-Africa
April 1, 2021 - October 10, 2025Launched sustainability-driven content initiatives that boosted audience engagement by 25%. Applied AI-based predictive insights to campaign scheduling, reducing wasted impressions by 20%.
Creative Innovation Participant at MK-Africa
April 1, 2021 - October 10, 2025Launched sustainability-driven content initiatives that boosted audience engagement by 25%. Applied AI-based predictive insights to campaign scheduling, reducing wasted impressions by 20%.
Creative Innovation Participant at MK-Africa
April 1, 2021 - October 10, 2025Launched sustainability-driven content initiatives that boosted audience engagement by 25%. Applied AI-based predictive insights to campaign scheduling, reducing wasted impressions by 20%.
Sustainability & Innovation Challenge Intern at L'Oréal Kenya
May 1, 2019 - October 10, 2025Produced digital marketing content that expanded campaign reach to 10,000+ new audiences. Increased engagement by 15% through eco-focused community campaigns and creative storytelling.
Sustainability & Innovation Challenge Intern at L'Oréal Kenya
May 1, 2019 - October 10, 2025Produced digital marketing content that expanded campaign reach to 10,000+ new audiences. Increased engagement by 15% through eco-focused community campaigns and creative storytelling.
Sustainability & Innovation Challenge Intern at L'Oréal Kenya
May 1, 2019 - October 10, 2025Produced digital marketing content that expanded campaign reach to 10,000+ new audiences. Increased engagement by 15% through eco-focused community campaigns and creative storytelling.
Education
Bachelor’s Degree in Strategic Management at Jomo Kenyatta University of Agriculture and Technology (JKUAT)
January 1, 2018 - January 1, 2022Bachelor's Degree in Strategic Management at Jomo Kenyatta University of Agriculture and Technology (JKUAT)
January 1, 2018 - January 1, 2022Bachelor’s Degree in Strategic Management at Jomo Kenyatta University of Agriculture and Technology (JKUAT)
January 1, 2018 - January 1, 2022Qualifications
AI in Marketing – ALX Artificial Intelligence Program
January 1, 2024 - October 10, 2025Guide to Email Marketing – Chart Learning Solutions
January 11, 2030 - October 10, 2025Viral Marketing Tactics – Mindscaling
January 11, 2030 - October 10, 2025Twitter Marketing – Stone River eLearning
January 11, 2030 - October 10, 2025Creating a Social Media Strategy – Mindtools
January 11, 2030 - October 10, 2025AI in Marketing – ALX Artificial Intelligence Program
January 1, 2024 - October 10, 2025Guide to Email Marketing – Chart Learning Solutions
January 11, 2030 - October 10, 2025Viral Marketing Tactics – Mindscaling
January 11, 2030 - October 10, 2025Twitter Marketing – Stone River eLearning
January 11, 2030 - October 10, 2025Creating a Social Media Strategy – Mindtools
January 11, 2030 - October 10, 2025AI in Marketing – ALX Artificial Intelligence Program
January 11, 2030 - January 1, 2024Guide to Email Marketing – Chart Learning Solutions
January 11, 2030 - October 10, 2025Viral Marketing Tactics – Mindscaling
January 11, 2030 - October 10, 2025Twitter Marketing – Stone River eLearning
January 11, 2030 - October 10, 2025Creating a Social Media Strategy – Mindtools
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Financial Services, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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