Supported planning and execution of the brand's digital communications strategy, with emphasis on TikTok, social media, website management, and paid media. Created and scheduled content across platforms, managed community interactions, and tracked performance metrics. Assisted in coordinating influencer partnerships and responding to digital inquiries across all channels. Contributed to end-to-end processes of marketing campaigns, including concept development, mood board creation, and storytelling. Coordinated logistics and vendors for shoots (photographers, models, stylists, etc.) and ensured timely delivery of products and materials. Participated in campaign presentations, managed pre- and post-shoot organization, and selected music for campaign videos. Collaborated cross-functionally to ensure alignment across all brand initiatives and digital touchpoints.

Program Intern at 60 Day Startups UAE

Community-led, female-only business accelerator that helps female entrepreneurs build scalable businesses from scratch and generate revenue within 60 days.