John Christopher Avila

Paid social and digital advertising professional supporting TikTok and Meta campaigns; responsible for weekly and bi-weekly performance reporting (CTR, CPM, CPA, ROAS); identified optimization opportunities and shared clear recommendations. Coordinated with Account Managers and Campaign Managers to confirm campaign details, readiness, and end-to-end delivery. Performed QA checks on campaign setups to reduce errors and ensure clean launches. Maintained accurate campaign documentation (master sheet) to ensure clean data for implementation and reporting. Improved team efficiency by supporting ROI processing, naming standards, and benchmarking documentation. Trained and mentored new Account Managers to accelerate onboarding and ramp-up.

Delivered onboarding for new Account Managers, streamlined ROI processing for campaigns, produced regular performance reports, and provided actionable insights; improved campaign naming conventions and quality assurance; mentored new hires and supported ongoing campaign optimization.

Delivered regular performance reports (weekly and bi-weekly) for live campaigns, providing actionable insights to clients to optimize campaign effectiveness. Engaged proactively with clients to discuss ongoing and upcoming campaigns, delivering updates, addressing concerns, and collaborating on strategic campaign adjustments. Tracked and reported bugs and issues encountered by the team in the reporting tool tracker, facilitating communication with the development team for timely resolution. Onboarded and enabled ramp-up of new Account Managers, facilitating efficient integration into the team. Maintained standardized campaign naming conventions and QA of campaign setups.