Hi, I'm Lawrence Agbayani, a user-centered designer who creates enterprise and consumer-facing digital products across insurance, pharma, and SaaS. I translate user research into practical design decisions, delivering intuitive flows, wireframes, and design systems that align with business goals and accelerate delivery in agile teams.\n\nI enjoy collaborating with product managers, engineers, and business partners; I lead usability research sessions, surface navigation pain points, and advocate for accessibility and responsive design to ensure consistent experiences across devices. In my work, I combine strategy, hands-on design, and AI-accelerated documentation to drive measurable outcomes.

Lawrence Agbayani

Hi, I'm Lawrence Agbayani, a user-centered designer who creates enterprise and consumer-facing digital products across insurance, pharma, and SaaS. I translate user research into practical design decisions, delivering intuitive flows, wireframes, and design systems that align with business goals and accelerate delivery in agile teams.\n\nI enjoy collaborating with product managers, engineers, and business partners; I lead usability research sessions, surface navigation pain points, and advocate for accessibility and responsive design to ensure consistent experiences across devices. In my work, I combine strategy, hands-on design, and AI-accelerated documentation to drive measurable outcomes.

Available to hire

Hi, I’m Lawrence Agbayani, a user-centered designer who creates enterprise and consumer-facing digital products across insurance, pharma, and SaaS. I translate user research into practical design decisions, delivering intuitive flows, wireframes, and design systems that align with business goals and accelerate delivery in agile teams.\n\nI enjoy collaborating with product managers, engineers, and business partners; I lead usability research sessions, surface navigation pain points, and advocate for accessibility and responsive design to ensure consistent experiences across devices. In my work, I combine strategy, hands-on design, and AI-accelerated documentation to drive measurable outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Principal User Experience Designer at Factory Mutual (FM Global)
April 1, 2025 - October 10, 2025
Designed user experience for an enterprise claims platform, creating flows and interfaces that simplify claim submission, documentation, and resolution for policyholders and internal teams. Led user research sessions, including card sorting and tree testing, to surface navigation pain points and translate findings into actionable design decisions. Created and maintained a design system with components, data table guidelines, and copy that improved usability and reduced developer rework. Explored generative AI and automation workflows to accelerate UX documentation. Produced comprehensive UX deliverables— user flows, journey maps, service blueprints, wireframes, and prototypes— to support agile sprints. Ensured accessibility and responsive design across desktop and mobile.
Senior UX Strategy and Design Consultant at Presidio
June 1, 2022 - October 10, 2025
Scoped UX effort with pre-sales product teams and provided accurate design estimates. Led concept development and visioning through sketching and early prototypes. Created user flows, sitemaps, journey maps, wireframes, and prototypes to lead the product ideation and strategy.
Senior User Experience Design Lead at Healthcare Consultancy Group
January 1, 2022 - October 10, 2025
UX Lead collaborating across HCGE teams to drive medical communication strategy and execution. Conducted research and usability testing to inform User Experience and design decisions. Responsible for: user flows, sitemaps journey maps, service blueprints, annotated wireframes, and prototypes.
Lead UX Designer at Seczetta
March 1, 2020 - October 10, 2025
Partnered with stakeholders to align on UX strategy and visual design for SaaS identity management platform. Interviewed customers on product feature requests and created user flows, navigation, sketches, wireframes, interactions, prototypes and visual designs.
Senior UX Designer/Researcher (Freelance) at Scrum50
November 1, 2019 - October 10, 2025
Delivered responsive wireframes within 3-week NKBA International Launch deadline. Led UX redesign delivering landing pages, shopping flows, and local chapter experiences. Responsible for: user flows, sitemaps journey maps, service blueprints, annotated wireframes, and prototypes.
Senior User Experience Designer at CNC Software
June 1, 2019 - October 10, 2025
Supported Product teams with user experience design concepts and research for Mastercam® software. Delivered journey maps, heuristic reviews, and annotated wireframes, and maintained a design pattern library for consistency across features.
UX Designer (Contractor) at Travelers
January 1, 2018 - October 10, 2025
Designed task flows, sitemaps, wireframes, data visualization, visual design, prototype, and usability testing.
UX Designer (Contractor) at Fresenius Medical
May 1, 2017 - October 10, 2025
Designed task flows, sitemaps, wireframes, data visualization, visual design, prototype, and usability testing.
UX Designer (Contractor) at CVS Digital
December 1, 2015 - October 10, 2025
Designed task flows, sitemaps, wireframes, data visualization, visual design, prototype, and usability testing.
UX/Web Manager at Schneider Electric
June 1, 2015 - October 10, 2025
Led UX and web initiatives, aligning design strategy with product goals across digital platforms.
UX Designer at MetLife
July 1, 2014 - October 10, 2025
Designed and iterated on user experiences for MetLife initiatives, including user flows, journeys, and visual designs.
Information Architect at IBM
November 1, 2011 - October 10, 2025
Worked on information architecture for IBM projects, delivering site structures, navigation schemes, and wireframes.

Education

MA at Central Connecticut State University
January 11, 2030 - October 10, 2025
BA Communications at Central Connecticut State University
January 11, 2030 - October 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Professional Services, Financial Services, Media & Entertainment