Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.…I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Meruyert Kurbaniyazova

Growth Marketer, Brand Strategist, Marketing Strategist, +2





I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.…I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Available to hire

I’m Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions.

Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Fawaz Alhokair Group

September 1, 2019 - October 10, 2025

Managed marketing across multi-brand retail (GAP, M&S, USPA) with responsibilities spanning brand alignment, campaign strategy, and demand generation to support store and brand growth.

Marketing Manager at 1lk Pay Ltd

August 1, 2023 - October 10, 2025

Directed strategy across 13 brands on a £500k+ annual budget; delivered +21% end-of-season sales via influencer and paid campaigns. Sourced creative (AE/PS) to reduce agency spend by 15% while maintaining brand standards. Coordinated with retail/merchandising to ensure messaging consistency across markets.

Marketing Manager (E-commerce) at Stone Synergy

August 1, 2023 - October 10, 2025

Successfully launched and grew fintech SaaS across 10,000+ users; optimized activation through life-cycle experiments. Developed comprehensive growth strategy (LinkedIn In), Google UAC, and SEO; reduced CAC to $1.50 and improved paid conversion. Coordinated with sales/product to deepen product feature understanding and improve conversion.

Marketing Manager (Maternity Cover) at Stone Synergy

January 1, 2024 - October 10, 2025

Continued e-commerce growth and brand activity during maternity cover. Implemented GA4 dashboards to monitor CAC and retention; focused on channel optimization to drive MQL to SQL conversions. Led Cannabis Awards 2024 concept to ticket sales, including nomination process and venue considerations.

Event & Media Manager (Project) at Prohibition Partners

June 1, 2024 - October 10, 2025

Improved site traffic by 10% QoQ; reduced abandonment rate by 10% through CRO on strategic pages. Built automated email sequences using ActiveCampaign, contributing to a 30% increase in revenue from CRM-driven initiatives.