Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.…I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Meruyert Kurbaniyazova

Growth Marketer, Brand Strategist, Marketing Strategist, +2





I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.…I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions. Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Available to hire

I’m Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions.

Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Event & Media Manager (Project) at Prohibition Partners

June 1, 2024 - October 10, 2025

Improved site traffic by 10% QoQ; reduced abandonment rate by 10% through CRO on strategic pages. Built automated email sequences using ActiveCampaign, contributing to a 30% increase in revenue from CRM-driven initiatives.

Marketing Manager (Maternity Cover) at Stone Synergy

January 1, 2024 - October 10, 2025

Continued e-commerce growth and brand activity during maternity cover. Implemented GA4 dashboards to monitor CAC and retention; focused on channel optimization to drive MQL to SQL conversions. Led Cannabis Awards 2024 concept to ticket sales, including nomination process and venue considerations.

Marketing Manager (E-commerce) at Stone Synergy

August 1, 2023 - October 10, 2025

Successfully launched and grew fintech SaaS across 10,000+ users; optimized activation through life-cycle experiments. Developed comprehensive growth strategy (LinkedIn In), Google UAC, and SEO; reduced CAC to $1.50 and improved paid conversion. Coordinated with sales/product to deepen product feature understanding and improve conversion.

Marketing Manager at 1lk Pay Ltd

August 1, 2023 - October 10, 2025

Directed strategy across 13 brands on a £500k+ annual budget; delivered +21% end-of-season sales via influencer and paid campaigns. Sourced creative (AE/PS) to reduce agency spend by 15% while maintaining brand standards. Coordinated with retail/merchandising to ensure messaging consistency across markets.

Marketing Manager at Fawaz Alhokair Group

September 1, 2019 - October 10, 2025

Managed marketing across multi-brand retail (GAP, M&S, USPA) with responsibilities spanning brand alignment, campaign strategy, and demand generation to support store and brand growth.