MK

Meruyert Kurbaniyazova

Available to hire

I'm Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media.

About

I’m Meruyert Kurbaniyazova, a growth-focused marketing leader with 6+ years across B2B SaaS, fintech, and media. I build full-funnel growth engines across paid channels, lifecycle campaigns, CRM, landing pages, and data-driven attribution to drive revenue and pipeline. I thrive on cross-functional collaboration and data-informed decision making to optimise CAC, retention, and conversions.

Based in Leeds (UK) with remote/hybrid options, I have led multi-brand strategies, launched high-impact events like Cannabis Awards 2024, and delivered measurable improvements (increases in registrations and user growth) through ABM, LinkedIn Ads, and marketing automation. I enjoy turning complex briefs into clear growth plans and mentoring teams to execute with impact.

  • 6 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Retail
  • Professional Services
  • Financial Services

More experts in Leeds, United Kingdom

Work experience· 5 roles

Event & Media Manager (Project) · Prohibition PartnersJun 2024 – Oct 2025 · 1 yr 5 mos

Improved site traffic by 10% QoQ; reduced abandonment rate by 10% through CRO on strategic pages. Built automated email sequences using ActiveCampaign, contributing to a 30% increase in revenue from CRM-driven initiatives.

Marketing Manager (Maternity Cover) · Stone SynergyJan 2024 – Oct 2025 · 1 yr 10 mos

Continued e-commerce growth and brand activity during maternity cover. Implemented GA4 dashboards to monitor CAC and retention; focused on channel optimization to drive MQL to SQL conversions. Led Cannabis Awards 2024 concept to ticket sales, including nomination process and venue considerations.

Marketing Manager (E-commerce) · Stone SynergyAug 2023 – Oct 2025 · 2 yrs 3 mos

Successfully launched and grew fintech SaaS across 10,000+ users; optimized activation through life-cycle experiments. Developed comprehensive growth strategy (LinkedIn In), Google UAC, and SEO; reduced CAC to $1.50 and improved paid conversion. Coordinated with sales/product to deepen product feature understanding and improve conversion.

Marketing Manager · 1lk Pay LtdAug 2023 – Oct 2025 · 2 yrs 3 mos
Marketing Manager · Fawaz Alhokair GroupSep 2019 – Oct 2025 · 6 yrs 2 mos

Education

MA, Advertising & Marketing (Distinction) · University of Leeds2030 – 2020
BA, Oriental Studies · Kazakh Ablai Khan University2030 – 2012

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