Available to hire
I’m a creative and detail-oriented brand and marketing professional with hands-on experience in brand communication, marketing coordination, and partner engagement across beauty, travel, and education industries.
I enjoy creating visually engaging materials and managing brand presentations across digital platforms. I’ve supported event setups and produced content that reflects brand identity and storytelling, and I’m eager to contribute fresh ideas and visuals that resonate with skincare audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Business Development Specialist at Rebel Unicorn Group (Startup Company)
February 28, 2025 - October 11, 2025Conducted in-depth market research and analysed market demand to provide data-driven support for product strategy; collaborated with team members to create 2 product manuals, effectively assisting in launching new company products. Designed two standardised templates and used them to efficiently create 15 infographics each week, showcasing successfully developed job opportunities.
Business Development Specialist at Rebel Unicorn Group (Startup Company)
February 28, 2025 - October 11, 2025Conducted in-depth market research and analyzed market demand to provide data-driven support for product strategy; collaborated with team members to create 2 product manuals, effectively assisting in launching new company products. Designed two standardized templates and used them to efficiently create 15 info graphics each week, showcasing successfully developed job opportunities.
Retail Growth Executive at Atypic Skincare
February 1, 2025 - PresentSetup and presentation of branded event stands at international trade shows and influencer events, ensuring a professional and inviting appearance, while representing the brand by engaging directly with attendees to share the brand story, recommend products, and build connections that strengthened business development and market visibility. Managed partner outreach processes by tracking communications, coordinating sample shipments, preparing customised proposals, pricing lists, and supporting documents, ensuring accuracy and consistency throughout the process.
Retail Growth Executive at Atypic Skincare
February 1, 2025 - PresentSetup and presentation of branded event stands at international trade shows and influencer events, ensuring a professional and inviting appearance, while representing the brand by engaging directly with attendees to share the brand story, recommend products, and build connections that strengthened business development and market visibility. Managed partner outreach processes by tracking communications, coordinating sample shipments, preparing customised proposals, pricing lists, and supporting documents, ensuring accuracy and consistency throughout the process.
Business Development Specialist at Rebel Unicorn Group (Startup Company)
February 1, 2025 - October 11, 2025Conducted in-depth market research and analyzed market demand to support data-driven product strategy; collaborated with team members to create 2 product manuals, assisting in launching new company products. Designed two standardized templates and used them to efficiently create 15 infographics per week, showcasing successfully developed job opportunities.
Retail Growth Executive at Atypic Skincare
February 1, 2025 - PresentSet up and presented branded event stands at international trade shows and influencer events, ensuring a professional and inviting appearance. Represented the brand by engaging with attendees to share the brand story, recommend products, and build connections that strengthened business development and market visibility. Managed partner outreach by tracking communications, coordinating sample shipments, preparing customized proposals, pricing lists, and supporting documents with consistent accuracy across the process.
Business Development Specialist at Rebel Unicorn Group
February 1, 2025 - October 11, 2025Conducted in-depth market research and analyzed market demand to provide data-driven support for product strategy; collaborated with team members to create 2 product manuals, effectively assisting in launching new company products. Designed two standardized templates and used them to efficiently create 15 info graphics each week, showcasing successfully developed job opportunities.
Retail Growth Executive at Atypic Skincare
February 1, 2025 - PresentSetup and presentation of branded event stands at international trade shows and influencer events, ensuring a professional and inviting appearance, while representing the brand by engaging directly with attendees to share the brand story, recommend products, and build connections that strengthened business development and market visibility. Managed partner outreach processes by tracking communications, coordinating sample shipments, preparing customised proposals, pricing lists, and supporting documents, ensuring accuracy and consistency throughout the process.
Business Development Specialist at Rebel Unicorn Group
February 1, 2025 - October 11, 2025Conducted in-depth market research and analyzed market demand to provide data-driven support for product strategy; collaborated with team members to create two product manuals, effectively assisting in launching new company products. Designed standardized templates and used them to efficiently create 15 info graphics each week, showcasing successfully developed job opportunities.
Retail Growth Executive at Atypic Skincare
February 1, 2025 - PresentSet up and presented branded event stands at international trade shows and influencer events, ensuring a professional and inviting appearance, while representing the brand by engaging attendees, sharing the brand story, recommending products, and building connections that strengthened business development and market visibility. Managed partner outreach processes by tracking communications, coordinating sample shipments, preparing customised proposals, pricing lists, and supporting documents, ensuring accuracy and consistency throughout the process.
Business Development Intern at Cape EMS Berhad
August 31, 2024 - October 11, 2025Developed targeted marketing materials, including infographics and outreach emails, using strategic frameworks to effectively communicate our unique value proposition and location advantages to 30+ potential clients. Collaborated with cross-functional teams to design and refine website pages and promotional materials, ensuring alignment with company objectives.
Business Development Intern at Cape EMS Berhad
August 31, 2024 - October 11, 2025Developed targeted marketing materials, including infographics and outreach emails, using strategic frameworks to effectively communicate our unique value proposition and location advantages to 30+ potential clients. Collaborated with cross-functional teams to design and refine website pages and promotional materials, ensuring alignment with company objectives.
Business Development Intern at Cape EMS Berhad
August 1, 2024 - October 11, 2025Developed targeted marketing materials, including infographics and outreach emails, to communicate our value proposition and location advantages to 30+ potential clients. Collaborated with cross-functional teams to design and refine website pages and promotional materials, ensuring alignment with company objectives.
Business Development Intern at Cape EMS Berhad
August 1, 2024 - October 11, 2025Developed targeted marketing materials, including infographics and outreach emails, using strategic frameworks to effectively communicate our unique value proposition and location advantages to 30+ potential clients. Collaborated with cross-functional teams to design and refine website pages and promotional materials, ensuring alignment with company objectives.
Business Development Intern at Cape EMS Berhad
August 1, 2024 - October 11, 2025Developed targeted marketing materials, including infographics and outreach emails, using strategic frameworks to effectively communicate our unique value proposition and location advantages to 30+ potential clients. Collaborated with cross-functional teams to design and refine website pages and promotional materials, ensuring alignment with company objectives.
Team Leader at Lai-Lai Hotel Business Project
December 31, 2022 - October 11, 2025Executed a comprehensive operational analysis of Lai-Lai Hotel using an external environment model to uncover competitive advantages and market opportunities, subsequently identifying critical pain points and formulating a strategic improvement plan with short-, medium-, and long-term objectives for executive review. Developed and managed Lai-Lai Hotel’s social media profile, resulting in video posts reaching 2,000+ views and driving a monthly follower growth rate of 28%, with a 77% increase in monthly reach over a three-month campaign.
Team Leader at Lai-Lai Hotel
December 1, 2022 - October 11, 2025Executed a comprehensive operational analysis of Lai-Lai Hotel using an external environment model to uncover competitive advantages and market opportunities, identifying critical pain points and formulating a strategic improvement plan with short-, medium-, and long-term objectives for executive review. Developed and managed Lai-Lai Hotel's social media profile, resulting in video posts reaching 2,000+ views and driving a monthly follower growth rate of 28%, with a 77% increase in monthly reach over a three-month campaign.
Team Leader at Lai - Lai Hotel
December 1, 2022 - October 11, 2025Executed a comprehensive operational analysis of Lai-Lai Hotel using an external environment model to uncover competitive advantages and market opportunities, subsequently identifying critical pain points and formulating a strategic improvement plan with short-, medium-, and long-term objectives for executive review. Developed and managed Lai-Lai Hotel’s social media profile, resulting in video posts reaching 2,000+ views and driving a monthly follower growth rate of 28%, with a 77% increase in monthly reach over a three-month campaign.
Education
MSc Marketing at University of Edinburgh
September 1, 2023 - August 1, 2024Bachelor of Business Administration at Fu Jen Catholic University
August 1, 2019 - June 1, 2023MSc Marketing at University of Edinburgh
September 1, 2023 - August 31, 2024Bachelor of Business Administration at Fu Jen Catholic University
August 1, 2019 - June 1, 2023MSc Marketing at University of Edinburgh
September 1, 2023 - August 1, 2024Bachelor of Business Administration at Fu Jen Catholic University
August 1, 2019 - June 1, 2023MSc Marketing at University of Edinburgh
September 1, 2023 - August 31, 2024Bachelor of Business Administration at Fu Jen Catholic University
August 1, 2019 - June 1, 2023MSc Marketing at University of Edinburgh
September 1, 2023 - August 31, 2024Bachelor of Business Administration at Fu Jen Catholic University
August 1, 2019 - June 30, 2023Qualifications
Industry Experience
Consumer Goods, Education, Media & Entertainment, Travel & Hospitality, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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