Available to hire
I am a product leader with 6.5+ years of experience across Travel, Ed Tech, Finance, and Blockchain industries. I am passionate about solving user pain points and creating impactful solutions. Currently focused on Web3/Blockchain innovation and its transformative potential.
I thrive on turning insights into action, mentoring teams, and collaborating with cross-functional partners to drive growth and improve product outcomes. I enjoy building strategic roadmaps, defining OKRs, and delivering data-driven decisions that boost engagement and conversion.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Product Manager (User Experience and Compliance) at Quidax
November 1, 2024 - PresentPartnered with VP of Product to develop strategic product roadmap and OKRs for the User Experience squad. Mentored a Junior PM. Launched 5 UX enhancements in 2.5 months. Implemented PostHog analytics platform to enable data-driven product decisions. Redesigned onboarding flow reducing completion time by ~40% and lowering drop-off by ~27%. Transformed homepage architecture, increasing conversion to key features by ~10%. Integrated SumSub as the main KYC provider and enabled multi-provider KYC with automated routing. Integrated Sardine to automate KYT, contributing to a ~20% reduction in fraudulent transactions.
Senior Product Manager (User Experience & Compliance) at Quidax
November 1, 2024 - PresentPartnered with the VP of Product to develop the strategic product roadmap and OKRs for the User Experience squad. Mentored a Junior PM to foster professional growth and boost team productivity. Launched 5 UX enhancements in 2.5 months, generating positive user feedback. Implemented PostHog analytics, enabling data-driven product decisions. Redesigned the onboarding flow and homepage architecture, reducing completion time by ~40% and drop-off rates by ~27%, and increasing conversion for key features by ~10%. Integrated Sumsub as the main KYC provider, enabling multi-provider support and automated provider routing when one vendor is down. Integrated with Sardine to automate KYT, helping reduce fraudulent transaction volume by ~20%.
Senior Product Manager (User Experience and Compliance) at Quidax (Remote)
November 1, 2024 - PresentPartnered with the VP of Product to develop a strategic product roadmap and OKRs for the User Experience squad. Mentored a Junior PM, launched 5 UX enhancements in 2.5 months, and introduced PostHogan analytics for data-driven decisions. Redesigned onboarding to cut completion time by ~40% and reduce drop-off by ~27%, and transformed homepage architecture to boost conversions by ~10%. Integrated SumSub as the main KYC provider and enabled multi-provider KYC integration with automated routing. Integrated with Sardine to implement automated KYT, helping reduce fraudulent transactions by ~20%.
Senior Product Manager (Accommodation) at Affyn
October 1, 2024 - October 10, 2025Defined product strategy, roadmap, and OKRs; released automated KYC check reducing check time from 3–5 days to 5 minutes. Integrated a new KYC provider and cut KYC costs by up to 80%. Led 4 NFT City Sales generating USD 2M revenue. Established Amplitude as the Product Analytics platform with Lead Developer and Data Analyst. Built and standardized Product Development and Management processes (Scrum, roadmapping, usability testing). Supported Marketing initiatives by delivering features for campaigns. Drove NFT land utility, in-game currency cash-out to ERC-20, and other major features. Launched liquidity and loyalty programs (Uniswap V3 bonus, FYN Hodl) and notable NFT/Token initiatives (Solana meme token, Buddy Arena Play & Earn Tournament).
Senior Product Manager (Accommodation) at Affyn
October 1, 2024 - October 10, 2025Defined product strategy, roadmap, and OKRs with the Chief Product Officer. Released automated KYC checks reducing check-in time from 3–5 days to 5 minutes. Integrated with a new KYC provider and reduced KYC costs by up to 80%. Successfully launched 4 City Sales NFT campaigns generating USD 2M in revenue. Set up Amplitude as the product analytics platform alongside the Lead Developer and Data Analyst. Established and implemented a proper product development process (Scrum, roadmap, usability testing). Supported marketing initiatives by building features to back campaigns. Led major campaigns such as All Access Common Land Campaign, HomeTown for NFT Land Utility, Game Currency Cash Out to ERC-20, and more. Executed liquidity-related campaigns (Uniswap V3) and NFT/DAO-inspired initiatives.
Senior Product Manager (Accommodation) at Quidax Singapore
October 1, 2024 - October 10, 2025Defined product strategy, roadmap, and OKRs with the CPO. Released automated KYC checks reducing verification time from 3–5 days to 5 minutes; integrated with a new KYC provider cutting costs by up to 80%. Successfully launched 4 City NFT Sales delivering USD 2 million in revenue; set up Amplitude analytics with the Lead Developer and Data Analyst. Established robust product development processes (Scrum, roadmapping, usability testing) across the team.
Lecturer at Lifestyle App
April 1, 2024 - October 10, 2025Prepared learning materials for two modules (Solution Prioritization and Solution Conceptualization). Taught six bootcamp batches with average rating ~4.9/5. Selected as judge for Final Group projects across multiple bootcamps.
Product Manager (Financial Services) at Shopee
October 1, 2022 - October 10, 2025End-to-end product development for Mitra Shopee & ShopeePay; built product roadmap; prioritized features; authored PRD/BRD; managed UAT to launch.
Product Manager (Financial Services) at Shopee
October 1, 2022 - October 10, 2025End-to-end product development for Mitra Shopee and ShopeePay products, including building product roadmaps, PRD/BRD creation, prioritization, and managing UAT to launch.
Product Manager at Ruangguru (Learning Engagement Mission)
October 1, 2021 - October 10, 2025Responsible for end-to-end product development lifecycle, including research, UI/UX design, product development, QA testing, feature release, and go-to-market strategy.
Product Manager at RuangGuru
October 1, 2021 - October 10, 2025End-to-end product development lifecycle including research, UI/UX design, product development, QA testing, feature releases, and go-to-market strategy. Increased Weekly Active Learners by ~20% YoY by developing the Learning Mission feature and improved retention by revamping key features. Implemented an in-app notification workflow and contributed to OKR planning.
Product Manager at Ruangguru
October 1, 2021 - October 10, 2025Team lead of 3 Product Associates for Learning Engagement Mission; managed end-to-end product development lifecycle including research, UI/UX design, product development, QA testing, feature releases, and go-to-market strategy. Increased Weekly Active Learners by ~20% YoY through Learning Mission, boosted retention of key features by ~30% via progression improvements, and launched an in-app notification workflow for automated Push and Pop-up notifications. Defined team OKRs and the overall product roadmap.
Senior Associate Product Manager (Accommodation) at Affyn
March 1, 2021 - October 10, 2025Defined end-to-end product development lifecycle including research, UI/UX design, product development, QA testing, feature release, and go-to-market strategy.
Senior Associate Product Manager (Accommodation) at Traveloka
March 1, 2021 - October 10, 2025Responsible for end-to-end product development lifecycle including research, UI/UX design, product development, QA testing, feature releases, and go-to-market strategy. Launched Static Rate, Traveloka’s new accommodation business model, and redesigned the on-site flow to improve conversions. Managed the Guest Name change feature and developed a Help Center for Hotel Partners. Achieved an Exceed Expectation rating in 2019 and led cross-functional teams across Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.
Senior Associate Product Manager (Accommodation) at Traveloka
March 1, 2021 - October 10, 2025End-to-end product development for Accommodation; roadmap and feature releases, QA, and go-to-market strategy. Increased Weekly Active Learners by ~20% YoY with the Learning Mission feature; improved feature retention by revamping progression mechanics; launched an internal in-app notification workflow for automatic Push/Pop-up notifications; led OKR and road-map development.
Business Development at FU SE
January 1, 2019 - October 10, 2025Responsible for acquiring new partners and managing existing partners for B2B2C Insurance products; developed sales strategy and managed onboarding.
Business Development at FUSE
January 1, 2019 - October 10, 2025Responsible for acquiring new partners and managing existing partners for B2B2C Insurance products; developed a sales strategy to identify and engage the right partners and drive acquisition efficiency.
Business Development at FUSE
January 1, 2019 - October 10, 2025Acquired new partners and managed existing partners for B2B2C Insurance products. Built a targeted sales strategy to identify and engage the right partners and improve efficiency of partner acquisitions.
Co-Founder (Business Development Officer) at Vehicle Advertising System
August 1, 2018 - October 10, 2025Created business strategy and managed product development with CTO and engineering team. Launched MVP, pitched to investors, and conducted periodic user interviews to gather feedback.
Co-Founder (Business Development Officer) at Vehicle Advertising System
August 1, 2018 - October 10, 2025Created business strategy and managed product development with the CTO and engineering team. Launched an MVP used to pitch to investors and clients. Conducted user interviews to gather insights for product iterations and informed future roadmaps.
Co-Founder (Business Development Officer) at Vehicle Advertising System
August 1, 2018 - October 10, 2025Created the business strategy and managed product development with the CTO/Engineering team. Successfully launched an MVP and pitched to investors; conducted user interviews to derive insights for product iterations.
Education
Master of Business Administration at Institut Teknologi Bandung
January 1, 2017 - August 1, 2018Bachelor of Science (Physics) at Universitas Indonesia
September 1, 2012 - August 1, 2016Master of Business Administration at Institute Teknologi Bandung
January 1, 2017 - August 1, 2018Bachelor of Science in Physics at Universitas Indonesia
January 1, 2012 - August 1, 2016Master of Business Administration at Institute Teknologi Bandung
January 1, 2017 - August 1, 2018Bachelor of Science in Physics at Universitas Indonesia
September 1, 2012 - August 1, 2016Qualifications
Industry Experience
Travel & Hospitality, Education, Financial Services, Software & Internet, Professional Services, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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