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I'm Elika Tousi, a Digital Marketing Coordinator with four years of experience crafting digital strategies that boost brand visibility and engagement. I specialize in SEO, SEM, and versatile content creation across social platforms, websites, and email campaigns. I enjoy turning data into actionable marketing improvements and collaborating with teams to deliver creative, results-driven campaigns. I thrive in fast-paced environments and value clear communication, cross-functional teamwork, and a proactive mindset. I'm always eager to learn new tools, share knowledge, and contribute fresh ideas to help brands connect with their audiences and achieve marketing excellence.…I'm Elika Tousi, a Digital Marketing Coordinator with four years of experience crafting digital strategies that boost brand visibility and engagement. I specialize in SEO, SEM, and versatile content creation across social platforms, websites, and email campaigns. I enjoy turning data into actionable marketing improvements and collaborating with teams to deliver creative, results-driven campaigns. I thrive in fast-paced environments and value clear communication, cross-functional teamwork, and a proactive mindset. I'm always eager to learn new tools, share knowledge, and contribute fresh ideas to help brands connect with their audiences and achieve marketing excellence.

Elika Tousi

Video Editor, Graphic Designer, Social Media Manager, +2

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I'm Elika Tousi, a Digital Marketing Coordinator with four years of experience crafting digital strategies that boost brand visibility and engagement. I specialize in SEO, SEM, and versatile content creation across social platforms, websites, and email campaigns. I enjoy turning data into actionable marketing improvements and collaborating with teams to deliver creative, results-driven campaigns. I thrive in fast-paced environments and value clear communication, cross-functional teamwork, and a proactive mindset. I'm always eager to learn new tools, share knowledge, and contribute fresh ideas to help brands connect with their audiences and achieve marketing excellence.…I'm Elika Tousi, a Digital Marketing Coordinator with four years of experience crafting digital strategies that boost brand visibility and engagement. I specialize in SEO, SEM, and versatile content creation across social platforms, websites, and email campaigns. I enjoy turning data into actionable marketing improvements and collaborating with teams to deliver creative, results-driven campaigns. I thrive in fast-paced environments and value clear communication, cross-functional teamwork, and a proactive mindset. I'm always eager to learn new tools, share knowledge, and contribute fresh ideas to help brands connect with their audiences and achieve marketing excellence.

Available to hire

I’m Elika Tousi, a Digital Marketing Coordinator with four years of experience crafting digital strategies that boost brand visibility and engagement. I specialize in SEO, SEM, and versatile content creation across social platforms, websites, and email campaigns. I enjoy turning data into actionable marketing improvements and collaborating with teams to deliver creative, results-driven campaigns.

I thrive in fast-paced environments and value clear communication, cross-functional teamwork, and a proactive mindset. I’m always eager to learn new tools, share knowledge, and contribute fresh ideas to help brands connect with their audiences and achieve marketing excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Advertising and Marketing Coordinator at pcg Australia

May 1, 2025 - October 10, 2025

Manage and optimise paid advertising campaigns across Meta Ads Manager and Google Ads to maximise ROI and lead generation. Maintain SEO-optimised blog posts on WordPress to boost website visibility. Implement on-page SEO (keywords, meta descriptions, internal linking). Design engaging visual content with Canva to support campaigns. Monitor and manage social media using Hootsuite and engage with followers. Track website and campaign performance with Google Analytics/GA4 and provide data-driven recommendations. Support traditional marketing by coordinating local newspaper advertisements. Stay updated on social media trends and SEO updates to keep strategies current.

Digital Channel Coordinator at AUR

May 1, 2025 - Present

Lead weekly digital campaigns across Meta platforms (organic and paid), EDMs, and the website to ensure timely rollouts. Coordinate end-to-end campaign planning and delivery for corporate and local store levels. Develop EDMs and digital assets for new catalogues and promotions. Manage homepage and recipe content updates via MyFoodLink CMS, and schedule organic social content across store tiers using Sprinklr. Oversee Recipe of the Week content across EDMs and Meta. Launch and monitor paid campaigns via Meta Business Suite. Handle invoicing and reconciliation for paid ads across Meta and Campaign Monitor. Provide weekly Market Buy performance reporting and coordinate offers to align with campaign objectives. Design, schedule, and deploy catalogue and promotional email campaigns with Campaign Monitor; manage the EDM calendar and briefs. Liaise with internal teams and external partners to ensure timely asset delivery and campaign requirements. Collaborate with designers and agencies to en

Digital Advertising and Marketing Coordinator at pcg Australia

May 1, 2025 - October 10, 2025

Manage and optimise paid advertising campaigns across Meta Ads Manager (Facebook and Instagram) and Google Ads, ensuring maximum ROI and lead generation. Work extensively with WordPress, regularly uploading and maintaining SEO-optimised blog posts to enhance website visibility and drive organic traffic. Implement on-page SEO strategies, including keyword optimisation, meta descriptions, and internal linking. Design engaging visual content using Canva to support advertising campaigns and other digital initiatives. Monitor and manage social media accounts through Hootsuite, engaging with followers to boost brand loyalty. Track and analyse website and campaign performance using Google Analytics, providing actionable insights and data-driven recommendations. Support traditional marketing by coordinating newspaper advertisements. Stay updated on social media trends, digital marketing best practices, and SEO updates.

Digital Channel Coordinator at AUR

May 1, 2025 - Present

Lead the weekly digital campaigns across Meta platforms (organic and paid), EDM, and the website to ensure timely rollouts. Coordinate end-to-end campaign planning and delivery across corporate and local store levels. Develop and brief EDMs and digital assets to support new catalogues and promotional campaigns. Manage homepage and recipe content updates using the MyFoodLink CMS. Schedule and publish organic social content across multiple store tiers using Sprinklr. Oversee the publishing of Recipe of the Week (ROTW) content across EDMs and Meta. Launch and monitor paid advertising campaigns using Meta Business Suite. Handle invoicing and reconciliation for paid ads across Meta and Campaign Monitor. Provide weekly reporting on Market Buys performance and coordinate offers to align with campaign objectives. Design, schedule, and deploy catalogue and promotional email campaigns using Campaign Monitor. Manage the EDM calendar and campaign briefs to ensure timely scheduling. Liaise with int

Digital Marketing and Web Coordinator at AryanWeb

December 31, 2022 - October 10, 2025

Collaborated with the AryanWeb team to develop and customize WordPress websites with a focus on user-friendly interfaces, responsive design, and strong UX/UI. Assisted with layout design, plugin integration, and content updates to ensure optimal functionality. Designed visual assets using Photoshop and Illustrator, including logos and branding materials. Produced and edited promotional videos, social media reels, and ads using Premiere Pro and After Effects. Planned, created, and scheduled engaging social media content across platforms using Hootsuite. Implemented on-page SEO strategies to improve rankings and organic traffic. Worked directly with clients to translate goals into creative web and marketing solutions and managed multiple projects simultaneously. Conducted audience research and monitored digital trends to inform content strategy and campaigns.

Digital Marketing and Web Coordinator at AryanWeb

January 1, 2022 - October 10, 2025

Collaborated on WordPress website development for multiple clients, focusing on UX/UI, responsive design, and content updates. Designed visual assets using Photoshop and Illustrator. Produced and edited promotional videos, social media reels, and ads using Premiere Pro and After Effects. Planned and scheduled social media content across platforms using Hootsuite, maintaining consistent brand voice. Implemented on-page SEO and worked with clients to translate goals into web and marketing solutions. Managed multiple projects and conducted audience research to inform content strategy and trends.