Available to hire
I’m Olga Linnik, a user experience designer with over 20 years of experience in consumer insights, marketing leadership, and end-to-end product design. I specialize in turning research into usable, accessible, and impactful experiences across web and mobile, collaborating with cross-functional teams to drive measurable business outcomes. Based in Fredericksburg, VA, I have led digital and UX initiatives for global brands like Unilever, Mars, and PepsiCo, and currently contribute to Health & Wellness projects at DigitalVertex Enterprises. I thrive on structured discovery, design systems, prototyping in Figma, and delivering improvements in usability, engagement, and conversions while aligning designs with strategic goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX Designer at DigitalVertex Enterprises
March 1, 2022 - PresentLead UX design for Health & Wellness (Calorie Counter) App, integrating personalized goals, food, calorie and exercise tracking, and educational features. Conducted user interviews, competitive analysis, and SWOT to define personas, user journeys, and product opportunities. Developed information architecture, wireframes, user flows, and low- and high-fidelity prototypes. Created branding and documented a UI kit in Figma with styles and components, maintaining visual and functional consistency. Conducted usability tests across modules, achieving high task success and low error rates. Redesigned learning platforms and built a multi-device responsive site in Framer. Improved CRM workflows and collaborated in Agile teams to align design with KPIs. Secured accessibility across platforms and used analytics to iterate designs for better engagement and adoption.
UX Designer at Benten Technologies, Inc.
June 30, 2024 - October 10, 2025Designed a low-fidelity prototype from scratch for a NICU Parent App, supported parents through care processes, conducted competitive research, synthesized user insights, and developed personas and How Might We (HMW). Created a streamlined onboarding flow through iterative usability testing, improving adoption. Ran pilot usability tests with positive feedback and high perceived usefulness and satisfaction.
Executive Coach and Mentor at Linnik LLC
December 31, 2022 - October 10, 2025Coached and mentored mid-to-senior professionals in nonprofit organizations, strengthening organizational structure, leadership, strategy, and marketing effectiveness. Facilitated strategic leadership workshops.
Marketing Head (incl Digital/UX) at Unilever FS
August 31, 2018 - October 10, 2025Shaped and led the company’s digital and UX strategy, redesigning and relaunching the website, mobile site, and app. Delivered a +24% CTR improvement, +19% online sales growth, and a +34% boost in overall user satisfaction. Directed cross-functional teams to grow profits through portfolio prioritization, optimization, and the launch of high-margin SKUs. Initiated integrated digital activations across multiple platforms.
Marketing Head (incl Digital/UX) at MARS | Korkunov Chocolate Division
February 28, 2015 - October 10, 2025Orchestrated a business turnaround, taking it from decline to the fastest-growing in its category, doubling business value in 3 years and increasing profit. Led a large-scale international seasonal project and pioneered a major digital & TV campaign.
Marketing Head (incl Digital) at PEPSICO
March 31, 2010 - October 10, 2025Secured a leading position in the water category with Aquafina’s brand relaunch. Drove growth for Ad Rush brand and crafted digital and TV campaigns, increasing awareness and purchase intent.
UX Designer at DigitalVertex Enterprises
March 1, 2022 - PresentLead UX design for Health & Wellness (Calorie Counter) App; conducted 8 user interviews, competitive analysis, and SWOT to define personas, user journeys, and product opportunities; developed information architecture, wireframes, user flows, and low- and high-fidelity prototypes; created branding and documented a UI kit in Figma with styles and components; conducted 3 rounds of usability tests with 18 users on Food module achieving 92% task completion and <6% error rate; redesigned WIKI Learning Platform, introduced secondary navigation, improved search, and new content pages; built a responsive, animated multi-device website in Framer for product launch; improved CRM workflows; collaborated cross-functionally in Agile with developers, QA, and stakeholders; ensured accessibility; leveraged analytics and user feedback to iterate designs and improve KPIs.
UX Designer at Benten Technologies, Inc.
June 1, 2024 - October 10, 2025Designed a low-fidelity prototype from scratch for NICU Parent App, conducted competitive research, synthesized user insights, and developed personas and How Might We (HMW) questions; created onboarding & orientation flow through iterative usability testing, improving adoption rate; ran pilot usability tests with positive feedback and high perceived usefulness and satisfaction.
Executive Coach and Mentor at Linnik LLC
January 1, 2022 - October 10, 2025Coached and mentored mid-to-senior professionals in nonprofit organizations, strengthening organizational structure, leadership, strategy, and marketing effectiveness. Facilitated strategic leadership workshops.
Marketing Head (incl Digital/UX) at Unilever FS
August 1, 2018 - October 10, 2025Shaped and led the company’s digital and UX strategy; redesigned and relaunched the website, mobile site, and app; achieved +CTR 24%, +online sales 19%, and +34% overall user satisfaction. Directed cross-functional teams to grow profits through portfolio prioritization, optimization, and the launch of high-margin SKUs. Initiated integrated digital activations across multiple platforms to enhance reach.
Marketing Head (incl Digital/UX) at MARS - Korkunov Chocolate Division
February 1, 2015 - October 10, 2025Orchestrated a business turnaround, taking it from decline to the fastest-growing in its category (+2.8 pts value share), doubling business value in 3 years and growing profit by 10 pts, through insight-driven strategy, consumer-focused initiatives, innovation and optimization, and in-store experience. Pioneered large-scale digital & TV campaigns; led a major international seasonal project.
Marketing Head (incl Digital) at PEPSICO
March 1, 2010 - October 10, 2025Secured a leading position in the water category with Aquafina’s brand relaunch. Drove growth for Ad Rush brand (+30 pts vs Burn). Crafted digital and TV campaigns, achieving +21% in awareness and +18% in purchase intent.
UX Designer at DigitalVertex Enterprises
March 1, 2022 - PresentLead UX design for Health & Wellness (Calorie Counter) app, integrating personalized goals, food, calorie and exercise tracking, and educational features. Conducted 8 user interviews, competitive analysis, and SWOT to define personas and journeys; developed information architecture, wireframes, user flows, and both low- and high-fidelity prototypes. Created branding and documented a UI kit in Figma to maintain visual and functional consistency. Conducted 3 rounds of usability testing with 18 users on the Food module, achieving 92% task completion and under 6% error rate. Redesigned the WIKI Learning Platform with improved navigation, search, and new content pages, boosting user satisfaction by 32% and task completion by 21%. Built a responsive, animated multi-device website in Framer for product launch. Improved CRM workflows; collaborated cross-functionally in Agile with developers, QA, and stakeholders; ensured accessibility and leveraged analytics to iterate designs and align with K
UX Designer at Benten Technologies, Inc.
June 1, 2024 - October 10, 2025Designed a low-fidelity prototype from scratch for NICU Parent App, supporting parents through care processes. Conducted competitive research, synthesized user insights, and developed personas and How Might We (HMW). Created a streamlined onboarding & orientation flow through iterative usability testing, improving adoption rate. Ran pilot usability tests, achieving positive feedback and high perceived usefulness and satisfaction from TA.
Executive Coach and Mentor at Linnik LLC
December 31, 2022 - October 10, 2025Coached and mentored mid-to-senior professionals in nonprofit organizations, strengthening organizational structure, leadership, strategy, and marketing effectiveness. Facilitated strategic leadership workshops.
Marketing Head (incl Digital/UX) at Unilever FS
August 1, 2018 - October 10, 2025Shaped and led the company’s digital and UX strategy, redesigning and relaunching the website, mobile site, and app. Delivered +24% CTR improvement, +19% online sales growth, and a +34% boost in overall user satisfaction. Directed cross-functional teams to grow business profits through portfolio prioritization, optimization, and the launch of high-margin SKUs. Initiated integrated digital activations across multiple platforms to enhance reach.
Marketing Head (incl Digital/UX) at MARS | Korkunov Chocolate Division
February 1, 2015 - October 10, 2025Orchestrated a business turnaround, taking it from decline to fastest-growing in its category (+2.8 pts value share), doubling business value in 3 years and growing profit by 10 pts, through insight-driven strategy, consumer-focused initiatives, innovation and optimization, and in-store experience. Spearheaded a large-scale international seasonal project, driving transformation and double-digit growth. Pioneered a large-scale digital & TV campaign, nominated the most effective among all MARS campaigns.
Marketing Head (incl Digital) at PEPSICO
March 1, 2010 - October 10, 2025Secured a leading position in the water category with Aquafina’s brand re-launch. Drove growth for Ad Rush brand (+30 pts vs Burn). Crafted digital and TV campaigns, achieving +21% in awareness, +18% in purchase intent.
UX Designer at DigitalVertex Enterprises
March 1, 2022 - PresentLed UX design for the Health & Wellness Calorie Counter app, integrating personalized goals, food and exercise tracking, and educational features. Conducted 8 user interviews and competitive analysis to define personas and journeys; developed information architecture, wireframes, user flows, and low-/high-fidelity prototypes; created branding and documented a UI kit in Figma to ensure consistency as the product evolved. Conducted 3 rounds of usability testing with 18 participants on the Food module, achieving 92% task completion and under 6% error rate. Redesigned the WIKI Learning Platform to improve navigation, search, and content pages, increasing user satisfaction by 32% and task completion by 21%. Built a responsive multi-device site in Framer for product launch. Improved CRM workflows for client/order management; collaborated in Agile with developers, QA, and stakeholders; ensured accessibility and iterated designs based on analytics.
UX Designer at Benten Technologies, Inc.
June 1, 2024 - October 10, 2025Designed a low-fidelity prototype from scratch for a NICU Parent App, supporting parents through care processes. Conducted competitive research, synthesized user insights, and developed personas and How Might We statements. Created onboarding and orientation flow through iterative usability testing, improving adoption rate. Ran pilot usability tests, receiving positive feedback and high perceived usefulness and satisfaction from the target audience.
Executive Coach and Mentor at Linnik LLC
January 1, 2022 - October 10, 2025Executive Coach and Mentor providing strategic guidance to mid-to-senior professionals in nonprofit organizations; strengthened organizational structure, leadership, strategy, and marketing effectiveness; facilitated strategic leadership workshops.
Marketing Head (incl Digital/UX) at Unilever FS
August 1, 2018 - October 10, 2025Shaped and led the company’s digital and UX strategy, redesigning and relaunching the website, mobile site, and app. Delivered a +24% CTR improvement, +19% online sales growth, and a +34% boost in overall user satisfaction. Directed cross-functional teams to grow business profits through portfolio prioritization, optimization, and the launch of high-margin SKUs. Initiated integrated digital activations across multiple platforms to enhance reach.
Marketing Head (incl Digital/UX) at MARS | Korkunov Chocolate Division
February 1, 2015 - October 10, 2025Orchestrated a business turnaround, taking it from decline to the fastest-growing in its category (+2.8 pts value share), doubling business value in 3 years and growing profit by 10 pts, through insight-driven strategy, consumer-focused initiatives, innovation and optimization, and in-store experience. spearheaded a large-scale international seasonal project, driving transformation and double-digit growth. Pioneered a large-scale digital & TV campaign, nominated the most effective among all MARS campaigns.
Marketing Head (incl Digital) at PEPSICO
March 1, 2010 - October 10, 2025Secured a leading position in the water category with Aquafina’s brand re-launch. Drove growth for Ad Rush brand (+30 pts vs Burn). Crafted digital and TV campaigns, achieving +21% in awareness, +18% in purchase intent.
Education
Executive MBA at Stockholm School of Economics
January 11, 2030 - October 10, 2025Digital Marketing at Duke University
January 11, 2030 - October 10, 2025Bachelor’s in Social Sciences and Psychology at Social University (Eastern Europe)
January 11, 2030 - October 10, 2025Executive MBA at Stockholm School of Economics
January 11, 2030 - October 10, 2025Digital Marketing at Duke University
January 11, 2030 - October 10, 2025Bachelor’s in Social Sciences and Psychology at Social University (Eastern Europe)
January 11, 2030 - October 10, 2025Executive MBA, Digital Marketing at Stockholm School of Economics
January 11, 2030 - October 10, 2025Digital Marketing at Duke University
January 11, 2030 - October 10, 2025Bachelor’s in Social Sciences and Psychology at Social University
January 11, 2030 - October 10, 2025Executive MBA at Stockholm School of Economics
January 11, 2030 - October 10, 2025Digital Marketing at Duke University
January 11, 2030 - October 10, 2025Bachelor’s in Social Sciences and Psychology at Social University
January 11, 2030 - October 10, 2025Qualifications
Executive MBA
January 11, 2030 - October 10, 2025Digital Marketing
January 11, 2030 - October 10, 2025Bachelor’s Degree in Social Sciences and Psychology
January 11, 2030 - October 10, 2025Industry Experience
Software & Internet, Professional Services, Consumer Goods, Education, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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