Brian McCarthy

Plan and execute both B2C and B2B marketing campaigns adhering to brand guidelines; collaborate on brand strategy planning and implementation; compile regular reports on campaign performance and results, drawing insights to improve campaigns; oversee the advertising team’s purchase orders and support overall budget management; organize and coordinate marketing events based on market segments to attract new customers and build repeat business.

Creation and implementation of a campus marketing strategy; ideation, management and reporting on campus marketing campaigns; manage and develop the campus social and digital strategy and content; organise and attend promotional and industry events; management of the campus public relations and communications; management and allocation of the campus marketing budget; responsibility for recruitment targets and administration of the full sales cycle.

Managed the rollout of multi-channel marketing campaigns throughout the year in line with the marketing plan, collaborating with external media and creative agencies; designed and managed stamp and promotional campaigns, liaising with retail offices to ensure accurate information and promotional material; coordinated with internal and external stakeholders, including sales and product teams and external agencies; worked with the business development team on projects, onboarding new customers and organizing attendance at events across Europe; undertook ad-hoc tasks such as data entry and management and supporting various other teams.