Available to hire
Hi, I’m Brian McCarthy, a proactive marketing professional with over 4 years of cross‑industry experience in campaign strategy, execution and brand management. I excel at translating brand goals into engaging B2C and B2B campaigns, collaborating with stakeholders to drive growth while maintaining budget discipline and measurable results.
I’m passionate about continuous learning and contributing to organizational success. I bring a curious mindset, creative problem solving and a strong attention to detail to every project, whether it’s shaping campus marketing strategies, coordinating events or optimizing digital campaigns.
Language
English
Fluent
Work Experience
Marketing Officer at Griffith College - Limerick
June 1, 2025 - PresentCreation and implementation of a campus marketing strategy; ideation, management and reporting on campus marketing campaigns; manage and develop the campus social and digital strategy and content; organise and attend promotional and industry events; management of the campus public relations and communications; management and allocation of the campus marketing budget; responsibility for recruitment targets and administration of the full sales cycle.
Campaign & Digital Executive at Electric Ireland, ESB Group - Dublin
July 1, 2025 - October 10, 2025Plan and execute both B2C and B2B marketing campaigns adhering to brand guidelines; collaborate on brand strategy planning and implementation; compile regular reports on campaign performance and results, drawing insights to improve campaigns; oversee the advertising team’s purchase orders and support overall budget management; organize and coordinate marketing events based on market segments to attract new customers and build repeat business.
Marketing Executive at An Post - Dublin
February 1, 2023 - October 10, 2025Managed the rollout of multi-channel marketing campaigns throughout the year in line with the marketing plan, collaborating with external media and creative agencies; designed and managed stamp and promotional campaigns, liaising with retail offices to ensure accurate information and promotional material; coordinated with internal and external stakeholders, including sales and product teams and external agencies; worked with the business development team on projects, onboarding new customers and organizing attendance at events across Europe; undertook ad-hoc tasks such as data entry and management and supporting various other teams.
Education
Bachelor of Business Studies with a major in Marketing and a minor in Management at University of Limerick & Bournemouth University (Erasmus)
January 1, 2016 - January 1, 2020Qualifications
Bronze Gáisce Award
January 11, 2030 - October 10, 2025Full clean driver’s license
January 11, 2030 - October 10, 2025Industry Experience
Education, Energy & Utilities, Telecommunications, Professional Services, Media & Entertainment
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