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Hi, I’m a product leader who helps SaaS and fintech platforms scale from 0 to 1 and beyond. I’ve led end-to-end product strategy, data-driven development, and AI/ML-enabled marketing workflows across B2B/B2C, fintech, and housing tech to drive growth and user value. I enjoy mentoring cross-functional teams, aligning stakeholders, and shipping customer-centric solutions that improve retention and revenue while reducing costs. I thrive in fast-paced environments and love turning user insights into measurable outcomes.…Hi, I’m a product leader who helps SaaS and fintech platforms scale from 0 to 1 and beyond. I’ve led end-to-end product strategy, data-driven development, and AI/ML-enabled marketing workflows across B2B/B2C, fintech, and housing tech to drive growth and user value. I enjoy mentoring cross-functional teams, aligning stakeholders, and shipping customer-centric solutions that improve retention and revenue while reducing costs. I thrive in fast-paced environments and love turning user insights into measurable outcomes.

Mina Li

Project Manager, Product Designer, UX Designer

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Hi, I’m a product leader who helps SaaS and fintech platforms scale from 0 to 1 and beyond. I’ve led end-to-end product strategy, data-driven development, and AI/ML-enabled marketing workflows across B2B/B2C, fintech, and housing tech to drive growth and user value. I enjoy mentoring cross-functional teams, aligning stakeholders, and shipping customer-centric solutions that improve retention and revenue while reducing costs. I thrive in fast-paced environments and love turning user insights into measurable outcomes.…Hi, I’m a product leader who helps SaaS and fintech platforms scale from 0 to 1 and beyond. I’ve led end-to-end product strategy, data-driven development, and AI/ML-enabled marketing workflows across B2B/B2C, fintech, and housing tech to drive growth and user value. I enjoy mentoring cross-functional teams, aligning stakeholders, and shipping customer-centric solutions that improve retention and revenue while reducing costs. I thrive in fast-paced environments and love turning user insights into measurable outcomes.

Available to hire

Hi, I’m a product leader who helps SaaS and fintech platforms scale from 0 to 1 and beyond. I’ve led end-to-end product strategy, data-driven development, and AI/ML-enabled marketing workflows across B2B/B2C, fintech, and housing tech to drive growth and user value.

I enjoy mentoring cross-functional teams, aligning stakeholders, and shipping customer-centric solutions that improve retention and revenue while reducing costs. I thrive in fast-paced environments and love turning user insights into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Manager at E-commerce Technology Startup

September 1, 2025 - October 12, 2025

Delivered embedded P2P FinTech service layer linking property payments and digital asset workflows, improving cash flow efficiency and reducing manual processing by 70%, achieving a 45% repurchase rate relative to industry benchmarks. Established a data-driven UX framework with event tracking and A/B testing to optimize flows.

Product Lead at LandSeed

September 1, 2025 - October 11, 2025

Led 0→1 launch of the Cultural Cohort MVP platform for housing guidance, attracting 50+ early high-intent users within one month using agile MVP methods. Delivered core solutions—interactive sign-up flows, ARU installation booklet, and sales agent toolkit—that enabled partner agents and end-users to adopt the program efficiently, achieving 95% budget efficiency with lean delivery practices. Defined the future product vision and roadmap, aligning with housing innovation goals and funding opportunities; validated scalability with a 5-member cross-functional team.

Senior Product Manager at New Wings

April 2, 2025 - October 11, 2025

Led the SaaS platform and introduced a personalized rebate engine, real-time settlement dashboard, and scalable monetization features. Drove user engagement and retention to 800K+ MAU, $28M GMV, and 35% repurchase rate through agile product delivery.

Senior Product Manager at Cedar Holdings

April 1, 2025 - October 12, 2025

Led 0→1 development of a cloud-based SaaS platform for property operators and residents; integrated finance, operations, and IoT microservices through a microservices architecture, improving data consistency by 40% and reducing operational costs by 20%, supporting 160+ properties and 5K+ users.

Product Researcher (Academic) at Human-Centered Design Lab, Algonquin College

April 1, 2025 - October 11, 2025

Led applied research on youth aged 16–18 and 14 subject-matter experts, conducting interviews and co-design workshops to uncover participation barriers; synthesized insights into personas, user journeys, and service blueprints; delivered a strategic playbook and promotional toolkit for city program managers; adopted for pilot implementation and awarded Top Project – HUBBUB 2025 by CityStudio Ottawa.

Product Lead at LandSeed

August 1, 2024 - October 12, 2025

Led product strategy and 0→1 development of a SaaS-based housing innovation MVP connecting new Canadians and multi-generational families with community housing resources; digitized permitting and financing workflows; launched platform within 4 weeks with a 5-person cross-functional team and attracted 50+ qualified early users through agile validation sprints. Defined product roadmap and MVP success metrics (activation, engagement, retention) using RICE scoring and aligned releases with housing and city program goals.

Product Lead at LandSeed

August 1, 2024 - October 11, 2025

Led 0→1 development of a SaaS-based housing innovation MVP connecting new Canadians and multi-generational families; launched platform within 4 weeks with a 5-person cross-functional team; attracted 50+ qualified early users; defined roadmap; built onboarding flows; digitized permit and financing workflows.

Senior Product Manager at New Wings

August 1, 2024 - October 11, 2025

Owned the product roadmap and launch of a large-scale rebate SaaS platform, introducing a personalized rebate recommendation engine and real-time settlement dashboard; scaled to 800K+ MAU, $28M GMV, and a 35% repurchase rate through agile delivery. Built a UGC/PGC content ecosystem driving thousands of daily deal guides and long session lengths to improve retention. Automated compliance and financial workflows for 2,000+ enterprise partners, shortening payout cycles from 30 to 7 days. Architected an AI/AutoML marketing engine integrated with CRM, enabling agentic workflows, universal search-like insight retrieval, and automated decision execution, reducing costs by 70% and increasing repurchase rates by 60%. Mentored 2 junior PMs and aligned stakeholders for end-to-end delivery.

Senior Product Manager at New Wings

June 1, 2023 - October 12, 2025

Led 0→1 development of a cloud-based SaaS platform, owning the product roadmap and the launch of a large-scale rebate program. Implemented a personalized rebate engine and real-time settlement dashboard, scaling to 800K+ MAU and $28M GMV; achieved a 35% repurchase rate through agile, data-driven iteration. Mentored 2 junior PMs and collaborated with engineering, design, and business stakeholders to drive end-to-end delivery.

Senior Product Manager at Cedar Holdings

June 1, 2023 - October 11, 2025

Led 0→1 development of a cloud-based SaaS platform for property operators and residents, integrating fintech, operations, and IoT using microservices; improved data consistency by 40%, reduced operational costs by 20%, supporting 160+ properties and 5K+ users.

Product Manager at Housing Innovation Non-Profit

February 1, 2020 - October 11, 2025

Led product strategy and workflow digitization for housing resources, enabling permits and financing processes for community housing initiatives; launched MVP within weeks and engaged diverse user groups.

Product Manager at Fortune Global 500 Hotel Group

February 1, 2020 - October 11, 2025

Led the design and deployment of a global B2B SaaS platform (PMS) for hotels, enabling scalable digital workflows and improved guest services across 4,000+ properties.

Senior Product Manager at Cedar Holdings

February 1, 2020 - October 11, 2025

Led 0→1 development of an enterprise SaaS cloud platform for property operators and residents, integrating finance, operations, and IoT systems via a microservices architecture; served 160+ properties and 5K+ users. Delivered an embedded FinTech service layer for property payments and digital asset workflows, improving cash flow efficiency and reducing manual processing by 70%, with a 45% user repurchase rate via automated settlement pipelines. Established a data-driven analytics framework with event tracking, heatmaps, and A/B testing to optimize UX, boosting feature CTR by 18%, improving user satisfaction from 3.8→4.7/5.0, and reducing churn by 22%.

Product Manager at YaChufa University (Unicorn Travel-Tech)

July 1, 2018 - October 11, 2025

Launched a mobile BI dashboard addressing fragmented data and manual reporting for executives and sales managers, consolidating 19 KPIs into a real-time interface and reducing manual reporting by 95%. Defined a B2B distribution platform for 9K+ distributors and suppliers, integrating dynamic pricing and credit models to drive substantial revenue; platform scaled to $73.6M in annual revenue within one year.

Product Manager at Plateno Group

July 1, 2016 - October 11, 2025

Led the 0→1 design of a global B2B hotel SaaS platform (PMS) for 4,000+ hotels, improving contract processing by 40% and driving 20% growth in new hotel signings. Built apartment service and workflow automation systems that boosted user conversion by 25% and cut manual work by 80%, significantly increasing operational efficiency.