Pushpander Saini

Senior Content Marketing Specialist at GetMyUni

End-to-end digital marketing: managed campaigns from strategy ideation to execution, including COVID-19 preparedness initiatives; SEO & website optimization; lead generation; social media engagement; content strategy and optimization.

Digital Marketing Specialist at PAZO

End-to-end digital marketing: lead generation, content marketing, SEO, and analytics; improved website performance and campaign tracking.

SEO Analyst at Taxmann

In-depth SEO research and analytics to identify issues hindering organic growth; designed and executed on-page and off-page SEO strategies; collaboration with editorial and technical teams; improved DA/PA and backlink profile.

Senior Executive - Performance Marketing at Taxmann

Led multi-channel PPC campaigns across Google Ads, Facebook Ads, Instagram Marketing, and Twitter Ads; drove traffic, leads, and conversions; optimized campaigns and implemented analytics-driven improvements.

SEO Analyst at Taxmann

Conducted in-depth SEO research and analytics to identify and resolve issues hindering organic growth. Designed and executed SEO strategies (tactical + strategic) to improve rankings, traffic, and visibility. Collaborated with editorial and technical teams for seamless on-page and technical SEO implementation. Performed regular site audits, progress checks, and on-page optimization in line with Google's guidelines. Implemented technical SEO enhancements including schema markup and GA4 setup for performance tracking. Optimized user experience and navigation through blog category revamps and product mapping for a smooth customer journey. Boosted blog traffic significantly (100 → 16.8K sessions in one year). Led cross-functional initiatives and improvements to onboarding, reporting, and processes.

Senior Executive - Performance Marketing at Taxmann

Led multi-channel PPC campaigns across Google Ads, Facebook Ads, Instagram Marketing, and Twitter Ads, driving traffic, leads, and conversions. Developed data-driven marketing strategies tailored to each product to improve ROI and campaign performance. Managed and allocated digital ad budgets across Search, Display, Shopping, and Performance Max campaigns. Conducted market research and competitor analysis to identify trends and forecast growth opportunities. Coordinated with cross-functional teams to ensure brand consistency across digital channels. Recommended and implemented onboarding and process improvements to streamline campaign execution and reporting.

Content Marketing Specialist at GetMyUni

Drove organic traffic growth through SEO, on-page and off-page optimization, keyword research, and competitor analysis. Executed social media campaigns on Quora, Pinterest, and Facebook to boost brand awareness and engagement. Created user-focused, high-quality content and optimized landing pages, H1 tags, meta descriptions, and URLs for better SEO performance. Built high-quality backlinks and implemented internal linking strategies to strengthen domain authority (DA) and page authority (PA). Leveraged SEO tools to drive leads and engagement and contributed to onboarding improvements to streamline campaign execution and reporting.

SEO Analyst at Taxmann

Drove in-depth SEO research and analytics to identify and resolve issues hindering organic growth. Designed and executed tactical + strategic SEO strategies to improve rankings, traffic, and visibility. Collaborated with editorial and technical teams for seamless on-page and technical SEO implementation. Performed regular site audits and on-page optimization aligned with latest Google SEO guidelines and trends. Implemented technical SEO enhancements including schema markup, SEO-friendly URL structures, and GA4 setup for performance tracking. Optimized user experience and navigation through blog category revamps and product mapping for a smooth customer journey.

Senior Executive - Performance Marketing at Taxmann

Led and optimized multi-channel PPC campaigns across Google Ads, Facebook Ads, Instagram Marketing, and Twitter Ads, driving traffic, leads, and conversions. Developed data-driven marketing strategies tailored to each product, improving ROI and campaign performance. Managed and allocated digital ad budgets efficiently to maximize results across Search, Display, Shopping, and Performance Max campaigns. Conducted market research, competitor analysis, and performance tracking to identify trends and forecast growth.

Senior Content Marketing Specialist at GetMyUni

Boosted organic traffic and improved search rankings through on-page and off-page SEO, keyword research, and competitor analysis. Executed social media campaigns on Quora, Pinterest, and Facebook, enhancing brand awareness and customer engagement. Created user-focused, high-quality content and optimized landing pages, H1s, meta descriptions, and URLs for better SEO performance. Built high-quality backlinks and implemented internal linking strategies to strengthen domain authority (DA) and page authority (PA). Leveraged SEO and analytics tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, SpyFu, Keyword Planner) for data-driven decisions. Mentored team members and interns, providing hands-on training, task management, and performance evaluation.