Laura Morelli

Campaign Manager - Marketing Cloud Consultant at IBM iX

Overseeing end-to-end delivery of digital and omnichannel projects; gather functional requirements; ensure timely, high-quality deliverables; manage a team of 6.

Campaign Manager at CARE AG

Campaign Management: Oversee email campaigns and customize content to enhance the customer journey; Technical Implementation: Use AMPScript, SQL, and Salesforce Data Extensions to optimize email content, implement personalization, and enhanced data-driven marketing strategies; management of complex triggers and automate workflows to improve customer experience

Campaign Manager - Marketing Cloud Consultant at IBM iX

Campaign Manager and Single Point of Contact for luxury clients (Luxury Maisons Watches & Jewelry); Marketing Cloud Manager; end-to-end delivery of digital and omnichannel projects; gather functional requirements and ensure timely, high-quality deliverables; manage a team of 6.

Campaign Manager & Marketing Cloud Consultant at IBM iX Switzerland

Campaign Manager and Single Point of Contact for luxury clients - Luxury Maisons Watches and Jewellery; Marketing Cloud Manager; overseeing the end-to-end delivery of Digital and Omnichannel projects; gathering functional requirements; managing a team of 6; CRM Manager - Marketing Cloud Specialist

Marketing Cloud Expert at JAKALA

Marketing Cloud Expert for a customer in the banking industry; pre and post campaign analysis via the SAS Enterprise Guide

Marketing Cloud Expert at Accenture

Marketing Cloud Expert for a leading customer in the exhibition industry; design and implementation of Customer Journeys; unsubscribe management; segmentation and email sending management; requirements analysis and implementation; technical support for case resolution.

Marketing Cloud Expert at AC CENTURE

Marketing Cloud design and implementation for a leading customer in the exhibition industry; Customer Journeys design and implementation; Unsubscription management; segmentation and email sending management (DEM, NL…); requirements analysis and implementation; technical support for case resolution

Senior Analyst BI at BIP

Campaigns on Google Ads; Landing Page creation; Online blog management; Office suite (Excel and PowerPoint); LinkedIn lead generation; translations between French/Italian and English/Italian.