Available to hire
Hi, I’m Priya, a Social Media Expert & Filmmaker! With over 8+ years of experience in storytelling and audience engagement, I’ve built strategies that help brands show up authentically and perform powerfully online.
This blend of creativity and insight has driven some of my proudest achievements, including growing Facebook followers to 1.8 million through paid and organic efforts, increasing LinkedIn followers from 31K to 46K, boosting overall follower growth by 80% (to 20K–36K and counting), achieving a 28–31% engagement rate per post, and driving a 540% increase in organic leads across Africa over two years, while improving Glassdoor ratings from 2.9 to 4.0 and forging high-impact partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Global Social Media Manager – Team Lead at CCI Global
November 1, 2024 - PresentLead global content creation, managing a diverse team of creators and designers, ensuring engaging, on-brand social media content that effectively promotes operating destinations across Africa. Developed strategic frameworks for global social media and content, increasing leads for key markets by 30%. Led high-profile partnerships to create impactful lead generation and case studies. Managed content team and scaled video output through AI-driven creation and automation. Directed global and local social strategy, delivering brand coherence, audience growth and measurable lead-generation impact.
Global Social Media Manager - Team Lead at CCI Global
November 1, 2024 - PresentDeveloped strategic frameworks for global social media and content aligned with brand goals. Increased leads by 30% across key markets; grew LinkedIn followers from 31K to 42K organically in four months; boosted Glassdoor ratings from 3.2 to 4.0 and secured high-profile partnerships to drive leadership and case-study content. Managed content team and scaled video output using AI-driven creation and automation; led global and local social strategy delivering brand cohesion and measurable lead-generation impact.
Global Social Media Manager - Team Lead at CCI Global
November 1, 2024 - PresentLead global content creation and manage a diverse team of creators and designers; ensured engaging, on-brand social media content that promoted operating destinations across Africa. Drove growth on key platforms, improved engagement, and generated leads; led branding for major conferences and partnerships.
Global Social Media Manager (Team Lead) at CCI Global
November 1, 2024 - PresentLead global content creation and manage a diverse team of creators and designers, ensuring engaging, on-brand social media content that promotes operating destinations across Africa. Achievements include growing LinkedIn followers from 31K to 42K in ~4 months, improving Glassdoor rating from 3.2 to 4.0, and leading branding initiatives for high-profile partnerships. Directed global and local social strategies, AI-driven content production, and podcast production to drive audience growth and lead generation.
Social Media Specialist at IDP Education
October 1, 2024 - October 11, 2025Executed social media strategies focusing on study abroad opportunities and IELTS, driving engagement and lead generation; coordinated cross-functional teams to deliver content that supports student recruitment.
Social Media Specialist at IDP Education
October 1, 2024 - October 11, 2025Continued management of IDP Education's social channels, delivering on-brand content to promote study abroad opportunities and IELTS across markets; led initiatives that sustained engagement growth and lead-generation.
Social Media Specialist at IDP Education
October 1, 2024 - October 11, 2025Developed dynamic content strategy for IDP Education, focusing on study abroad opportunities and IELTS; drove engagement and generated leads; scaled global content programs.
Social Media Specialist at IDP Education
October 1, 2024 - October 11, 2025Developed a dynamic content strategy for IDP Education focusing on study abroad opportunities and IELTS. This initiative drove 26% total engagement and 5x lead growth; the strategy was adopted globally by IDP and contributed to award recognition for Best Organic Social Media Campaign in the first year.
Social Media Specialist at IDP Education
September 1, 2023 - October 11, 2025Developed dynamic content strategy focused on study abroad opportunities and IELTS. Drove a 26% lift in total engagement and increased qualified leads by five times; content strategy was adopted globally by IDP, contributing to awards for excellence in organic social media campaigns.
Content Executive at FLC Group
September 1, 2023 - October 11, 2025Managed social media strategies and campaigns for multiple clients, including Giorgiano (Retail), Hisense (FIFA Season – Home Appliances & Technology), Irish Village (F&B), Etude House (Beauty), and FLC Digital & FLC Events. Executed on-brand content strategies, drove engagement, and collaborated cross-functionally to deliver impactful outcomes.
Content Executive at FLC Group
December 31, 2018 - October 11, 2025Managed accounts for Giordano (Retail), Hisense (FIFA Season - Home Appliances and Technology), Irish Village (F&B), Etude House (Beauty); led social media strategies and campaigns to drive growth, engagement, and brand consistency; collaborated with cross-functional teams to deliver impactful content for clients; optimized social media performance with cohesive content strategies tailored to each brand.
Content Executive at FLC Group
December 1, 2018 - October 11, 2025Managed accounts for Giordano (Retail), Hisense (FIFA World Cup home appliances and technology), Irish Village (F&B), Etude House (Beauty); executed social media strategies and campaigns to drive growth and brand consistency. Collaborated with cross-functional teams to deliver impactful content and measurable outcomes; optimized social media performance with cohesive, brand-aligned content.
Content Executive at FLC Group
December 1, 2018 - October 11, 2025Managed social media strategies and campaigns; drove growth, engagement, and brand consistency; collaborated with cross-functional teams to deliver results for clients across hospitality, retail and F&B.
Education
First Class Diploma in Film Production at Vancouver Film School
September 1, 2019 - September 1, 2020BA (First Class) Honors in Advertising, Media and PR at Middlesex University Dubai
September 1, 2014 - June 1, 2017First Class Diploma in Film Production at Vancouver Film School
September 1, 2019 - September 1, 2020BA (Hons) in Advertising, Media & PR at Middlesex University Dubai
September 1, 2014 - June 1, 2017Diploma in Film Production at Vancouver Film School
September 1, 2019 - September 1, 2020BA (First Class) Honors in Advertising, Media and PR at Middlesex University Dubai
September 1, 2014 - June 1, 2017First Class Diploma in Film Production at Vancouver Film School
September 1, 2019 - September 1, 2020BA (Hons) in Advertising, Media and PR at Middlesex University Dubai
September 1, 2014 - June 1, 2017Qualifications
Best Organic Social Media Campaign
January 11, 2030 - October 11, 2025UAE Finalist | Nikon Women Phenomenally Contest
January 11, 2030 - October 11, 2025Best Experimental Film
January 11, 2030 - October 11, 2025Best Cinematography
January 11, 2030 - October 11, 2025Best Horror Film
January 11, 2030 - October 11, 2025Best Organic Social Media Campaign
January 1, 2022 - October 11, 2025Finalist, Nikon Women Phenomenally Contest
January 1, 2021 - October 11, 2025Best Experimental Film, Sempiternal
January 1, 2020 - October 11, 2025Best Cinematography, Sempiternal
January 1, 2020 - October 11, 2025Best Horror Film, Monster In The Woods
January 1, 2020 - October 11, 2025Best Organic Social Media Campaign
January 1, 2022 - October 11, 2025Finalist, Nikon Women Phenomenally Contender
January 1, 2021 - October 11, 2025Best Experimental Film, Sempiternal
January 1, 2020 - October 11, 2025Best Cinematography, Sempiternal
January 1, 2020 - October 11, 2025Best Organic Social Media Campaign
January 1, 2022 - October 11, 2025UAE Finalist | Nikon, Women Phenomenally Contest
January 1, 2021 - October 11, 2025Best Experimental Film, Sempiternal
January 1, 2020 - October 11, 2025Best Cinematography, Sempiternal
January 1, 2020 - October 11, 2025Best Horror Film, Monster In The Woods
January 1, 2020 - October 11, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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