Available to hire
I’m Anthony Okechukwu, a senior SEO & demand-generation specialist based in Abuja, Nigeria. I have 6+ years of experience driving MQL generation, pipeline growth, and revenue through SEO and paid acquisition.
I’ve led multi-market SEO strategies across Africa (Nigeria, Senegal, Egypt), built high-converting landing pages, increased organic traffic by 30%+ YoY, and managed cross-functional teams to meet regional performance goals. I rely on data from GA4, Google Search Console, and SEMrush to make informed decisions and continuously optimise campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Growth Marketing Manager / SEO Lead at Reliance Health
January 1, 2022 - PresentGenerated 800+ Marketing Qualified Leads per quarter (≈3,200+ annually) through SEO and paid search channels; influenced mid-six-figure revenue pipeline by optimizing organic and paid funnels; led SEO strategy and execution across Nigeria, Senegal, and Egypt; managed SEO teams in Senegal and Egypt; built high-converting Nigeria landing pages, improving conversion rate and lead quality by over 20%; increased organic traffic 30%+ YoY via technical SEO, content strategy, and on-page optimization; leveraged GA4, Google Search Console, and SEMrush to track performance and drive data-backed decisions; launched and scaled the company’s website from the ground up, attracting over 3,000 users in the first 3 months through strategic campaigns and growth tactics.
Head Of Growth Marketing Strategy at Bendel Agency
January 1, 2021 - January 1, 2022Managed and optimized multi-channel paid campaigns across Facebook, Instagram, Twitter, LinkedIn, and Google PPC; blended paid acquisition with organic strategies to boost reach, engagement, and retention; built and managed automated email funnels via GetResponse and ActiveCampaign; developed and maintained high-converting WordPress sites, improving UX and on-site engagement; implemented technical improvements to boost site speed and search performance; led day-to-day marketing operations aligned with growth objectives.
Head Of Coaching / Growth Marketing Strategy at Digital Marketing Skill Institute, Abuja
January 1, 2019 - January 1, 2021Facilitated hands-on training in performance marketing, funnel optimization, email automation, social media advertising, content strategy, and analytics; addressed student questions related to WordPress, digital advertising, email marketing, Google Analytics, content writing, PPC, and conversion-focused sales funnels; produced engaging course videos to support practical growth strategies and campaign execution.
Content Writer at Freelance / Content Freelance
January 1, 2015 - January 1, 2019Created and published SEO-optimized content across diverse industry niches, leveraging SEMrush and Google Keyword Planner for targeted keyword research and competitive gap analysis; managed content publishing via WordPress, optimizing on-page elements (meta tags, internal linking, headers, image alt text) to enhance SERP rankings and crawlability; drove consistent growth in organic blog traffic by delivering keyword-rich, value-driven content tailored to user search intent, improving engagement and reducing bounce rates.
SEO & Growth Marketing Manager at Reliance Health
January 1, 2022 - PresentGenerated 800+ Marketing Qualified Leads (MQLs) per quarter (≈3,200+ annually) through SEO and paid search channels. Led SEO strategy and execution across Nigeria, Senegal, and Egypt; Managed and mentored SEO teams; Built high-converting landing pages for the Nigerian market, boosting conversion rates by over 20%. Increased organic traffic by 30%+ YoY via technical SEO, content strategy, and on-page optimization. Used GA4, Google Search Console, and SEMrush to track performance and drive data-backed decisions.
Head Of Coaching at Digital Marketing Institute, Abuja
January 1, 2019 - January 1, 2021Facilitated hands-on training in performance marketing, funnel optimization, email automation, social media advertising, content strategy, and analytics. Addressed student queries related to WordPress, digital advertising, email marketing, Google Analytics, content writing, PPC, and conversion-focused sales funnels. Produced engaging course videos and helped build a robust knowledge base of nearly 100 instructional articles. Managed the company’s website and online learning portal, ensuring smooth navigation and optimized content delivery.
Content Writer at Freelance / PROJECT Freelance
January 1, 2015 - January 1, 2019Created and published SEO-optimized content across diverse industry niches, using SEMrush and Google Keyword Planner for data-driven keyword targeting and competitive gap analysis. Managed content publishing via WordPress, optimizing on-page elements (meta tags, internal linking, headers, image alt text) to enhance SERP rankings and readability. Drove content growth in organic blog traffic by producing keyword-rich, value-driven content aligned with user intent, boosting engagement and reducing bounce rates. Aligned content strategies with broader growth goals, contributing to lead generation funnels and improved customer acquisition.
Education
Bachelor of Science at University of Nigeria, Nsukka
January 1, 2010 - January 1, 2014West Africa Senior School Certificate (WASSCE) at Grait International College, Ogun State
January 1, 2003 - January 1, 2009BSc in Political Science at University of Nigeria, Nsukka
January 1, 2010 - January 1, 2014West African Senior School Certificate (WASSCE) at Grace International College, Ogun State
January 1, 2003 - January 1, 2009Qualifications
Product Marketing Certification
May 1, 2023 - April 6, 2026Increase SEO Traffic with WordPress (Coursera-style course)
May 1, 2023 - April 6, 2026Product Marketing Certification
May 1, 2023 - April 6, 2026Increase SEO Traffic with WordPress
May 1, 2023 - April 6, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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