I'm Vittoria Averni, a senior marketing and communications strategist based in Roncade, Italy. I specialize in brand positioning, audience research, and multi-channel campaigns that align with business goals. I collaborate closely with designers and UX teams to craft compelling narratives and seamless customer experiences, while staying data-driven and performance-focused. Over the past decade, I've led initiatives across education, media, hospitality, and tech, building buyer personas, conducting in-depth market analysis, and driving measurable growth. I thrive on continuous improvement, testing, and applying feedback to deliver meaningful, tangible results.…

Vittoria Grazia Maria Averni

I'm Vittoria Averni, a senior marketing and communications strategist based in Roncade, Italy. I specialize in brand positioning, audience research, and multi-channel campaigns that align with business goals. I collaborate closely with designers and UX teams to craft compelling narratives and seamless customer experiences, while staying data-driven and performance-focused. Over the past decade, I've led initiatives across education, media, hospitality, and tech, building buyer personas, conducting in-depth market analysis, and driving measurable growth. I thrive on continuous improvement, testing, and applying feedback to deliver meaningful, tangible results.…

Available to hire

I’m Vittoria Averni, a senior marketing and communications strategist based in Roncade, Italy. I specialize in brand positioning, audience research, and multi-channel campaigns that align with business goals. I collaborate closely with designers and UX teams to craft compelling narratives and seamless customer experiences, while staying data-driven and performance-focused.

Over the past decade, I’ve led initiatives across education, media, hospitality, and tech, building buyer personas, conducting in-depth market analysis, and driving measurable growth. I thrive on continuous improvement, testing, and applying feedback to deliver meaningful, tangible results.

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Language

English
Fluent
French
Advanced
Italian
Fluent

Work Experience

Marketing Manager at H-FARM International School
January 1, 2025 - Present
Current role overseeing brand strategy, campaigns, partnerships, and communications across channels.
Marketing Manager at H-FARM International School
January 1, 2025 - Present
Lead the overall marketing and communications strategy of the school, define annual marketing plans, manage budgets, and steer multi-channel campaigns to strengthen brand positioning and engagement with families, partners, and educational institutions.
Marketing Manager at H-FARM International School
January 1, 2025 - Present
Lead the overall marketing and communications strategy for the school; responsible for defining annual marketing plans, budget allocation, and managing multi-channel campaigns; ensure brand consistency and stakeholder engagement.
Senior Marketing Strategist at H-FARM International School
December 31, 2024 - October 11, 2025
Promoted to lead the overall marketing and communications strategy of the school; aligned initiatives with institutional goals and engaged external stakeholders.
Senior Marketing Strategist at H-FARM International School
December 31, 2024 - October 11, 2025
Promoted to lead the school's marketing and communications strategy; defined annual marketing plans; oversaw brand consistency and stakeholder engagement.
Senior Marketing Strategist at H-FARM International School
December 31, 2024 - October 11, 2025
Led the overall marketing and communications strategy for the school; defined annual marketing plans, budget allocation, and managed multi-channel campaigns to strengthen brand positioning and engage families, partners, and other educational companies nationally and internationally.
Marketing Manager at H-FARM International School
December 31, 2020 - October 11, 2025
Defined annual marketing plans, managed multi-channel campaigns, and led budgeting to strengthen brand positioning and recruitment.
Communications Specialist (Freelance) at Vittoria Scrive Communications
February 29, 2020 - October 11, 2025
Developed strategic content, UX improvements, social media impact, and multi-channel campaigns; built content calendars and delivered results for diverse clients.
Communications Specialist at Vittoria Scrive (Freelance)
February 29, 2020 - October 11, 2025
Developed and executed content marketing strategies, led UX improvements, and internal communications initiatives; supported cross-departmental efforts to launch academic products and campaigns aligned with institutional goals.
Journalist / Freelance Reporter at La Sicilia / La Stampa / Il Urlo Sicilia
July 31, 2015 - October 11, 2025
Produced culture, sustainability, and local news content; managed daily routines for press conferences, previews, and events; developed in-depth reporting.
Digital Marketing Manager at La Sicilia / La Stampa / Il Urlo Sicilia
July 31, 2015 - October 11, 2025
Developed multi-channel marketing strategies for clients across culture, hospitality, food & wine, publishing, and events; led brand storytelling and digital campaigns.
Digital Marketing Manager at La Sicilia / La Stampa / L’Urlo Magazine
July 31, 2015 - October 11, 2025
Produced digital marketing and communications initiatives, guiding content development for culture, sustainability, and local news; managed cross-channel campaigns and audience engagement.
Communications Specialist (Freelance) at Vittoria Scrive Communications
March 31, 2014 - October 11, 2025
Produced journalism, culture and sustainability reporting; organized press conferences; developed narrative storytelling and media outreach for diverse clients.
Freelance Journalist/Reporter at La Sicilia, La Stampa, L'Urlo, Sicilia Magazine
March 1, 2014 - October 11, 2025
Produced journalistic reports on culture and sustainability; organized press conferences, previews, interviews, and events; crafted detailed storytelling.

Education

Brand Management: Aligning Business, Brand and Behaviour at Università degli Studi di Catania
January 11, 2030 - October 11, 2025
Project Management at H-FARM College
October 1, 2008 - July 1, 2011
Bachelor’s Degree in Communications at London Business School (Coursera)
January 11, 2030 - October 11, 2025
Brand Management (Course) at Education program
January 11, 2030 - October 11, 2025
Master's Degree in Sociology (Focus: Research Methods, Consumer Behavior, Media Studies) at Università degli Studi di Catania
January 11, 2030 - October 11, 2025
Storytelling, Image & Strategy at H-FARM College
January 11, 2030 - October 11, 2025
Journalism & Narrative Reporting at Scuola Holden
January 11, 2030 - October 11, 2025
Coursera Course: Management of Fashion and Luxury Companies at London Business School / Coursera
January 11, 2030 - October 11, 2025
Course in Research Methodology and Qualitative-Quantitative Analysis with SPSS at Università degli Studi di Catania
January 11, 2030 - October 11, 2025
Editing and Communications (Specialization: Crafting Clear Narratives) at London Business School (Coursera)
January 11, 2030 - October 11, 2025

Qualifications

BadgeCraft Certification
January 11, 2030 - October 11, 2025
Brand Management Certification
January 11, 2030 - October 11, 2025
Storytelling & Content Strategy Certification
January 11, 2030 - October 11, 2025
Scrum Fundamentals Certified
January 11, 2030 - October 11, 2025
Coursera Certification: Editing & Communication (London Business School)
January 11, 2030 - October 11, 2025
Research Methodology & Qualitative-Quantitative Analysis with SPSS
January 11, 2030 - October 11, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality