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I'm Krishna Chaitanya, an MBA graduate from the Indian Institute of Management Indore with a focus on marketing. Over seven years, I've built a track record of creating business impact by planning and strategizing digital marketing campaigns across Facebook, Taboola, Google, and email channels. I'm an enthusiastic and creative professional who loves learning and implementing marketing strategies, excels at project and time management, and is eager to contribute to brand management, digital marketing, or product management to strengthen a brand's image. I'm passionate about turning insights into growth and enjoy collaborating with cross-functional teams to drive ROI. I thrive in fast-paced environments, continuously optimize funnels, and enjoy exploring new channels and tools to elevate a brand's presence and customer experience.…I'm Krishna Chaitanya, an MBA graduate from the Indian Institute of Management Indore with a focus on marketing. Over seven years, I've built a track record of creating business impact by planning and strategizing digital marketing campaigns across Facebook, Taboola, Google, and email channels. I'm an enthusiastic and creative professional who loves learning and implementing marketing strategies, excels at project and time management, and is eager to contribute to brand management, digital marketing, or product management to strengthen a brand's image. I'm passionate about turning insights into growth and enjoy collaborating with cross-functional teams to drive ROI. I thrive in fast-paced environments, continuously optimize funnels, and enjoy exploring new channels and tools to elevate a brand's presence and customer experience.

Krishna Chaitanya

Brand Strategist, Digital Marketer, Growth Marketer, +2

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I'm Krishna Chaitanya, an MBA graduate from the Indian Institute of Management Indore with a focus on marketing. Over seven years, I've built a track record of creating business impact by planning and strategizing digital marketing campaigns across Facebook, Taboola, Google, and email channels. I'm an enthusiastic and creative professional who loves learning and implementing marketing strategies, excels at project and time management, and is eager to contribute to brand management, digital marketing, or product management to strengthen a brand's image. I'm passionate about turning insights into growth and enjoy collaborating with cross-functional teams to drive ROI. I thrive in fast-paced environments, continuously optimize funnels, and enjoy exploring new channels and tools to elevate a brand's presence and customer experience.…I'm Krishna Chaitanya, an MBA graduate from the Indian Institute of Management Indore with a focus on marketing. Over seven years, I've built a track record of creating business impact by planning and strategizing digital marketing campaigns across Facebook, Taboola, Google, and email channels. I'm an enthusiastic and creative professional who loves learning and implementing marketing strategies, excels at project and time management, and is eager to contribute to brand management, digital marketing, or product management to strengthen a brand's image. I'm passionate about turning insights into growth and enjoy collaborating with cross-functional teams to drive ROI. I thrive in fast-paced environments, continuously optimize funnels, and enjoy exploring new channels and tools to elevate a brand's presence and customer experience.

Available to hire

I’m Krishna Chaitanya, an MBA graduate from the Indian Institute of Management Indore with a focus on marketing. Over seven years, I’ve built a track record of creating business impact by planning and strategizing digital marketing campaigns across Facebook, Taboola, Google, and email channels. I’m an enthusiastic and creative professional who loves learning and implementing marketing strategies, excels at project and time management, and is eager to contribute to brand management, digital marketing, or product management to strengthen a brand’s image.

I’m passionate about turning insights into growth and enjoy collaborating with cross-functional teams to drive ROI. I thrive in fast-paced environments, continuously optimize funnels, and enjoy exploring new channels and tools to elevate a brand’s presence and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Sales & Growth Specialist at Hale

October 1, 2025 - October 11, 2025

Restructured the customer journey to shorten the sales funnel, identified gaps and streamlined booking, CRM, and checkout flows. Managed and optimized Shopify store, including product uploads, page creation, and landing page A/B testing to improve conversions. Built an automated CRM email campaign program to nurture customers, boost class attendance, and support retention. Researched, finalized, and integrated new booking systems (Punchpass), setting up end-to-end operations. Launched and optimized paid campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager with ongoing A/B testing to refine targeting and improve ROI. Leveraged AI tools for content creation, deep linking, and workflow optimization. Produced performance reports and insights guiding the Head of Marketing on funnel improvements, acquisition strategies, and campaign focus.

Performance Marketing Manager at Transfer Galaxy

January 1, 2025 - October 11, 2025

Actively involved in setting and executing the digital marketing strategy across multiple platforms. Reduced Meta CAC by 31%, Google non-brand search CAC by 83%, and UAC CAC by 58% through continuous optimization. Managed 160+ campaigns across platforms, overseeing a monthly marketing budget of 1 million SEK. Collaborated with cross-functional teams on funnel planning and measurement, produced detailed performance analyses to guide investments, and created ad copy/assets, brainstormed creative ideas, and expanded into new markets. Coordinated with partner agencies and internal teams to ensure alignment with business goals.

Performance Marketing Manager at Splayone

January 1, 2022 - October 11, 2025

Campaign planning and execution across Nordic markets (Google Ads, Facebook/Instagram Ads, Snapchat Ads, TikTok Ads). Optimized campaigns to meet performance and profitability benchmarks. Handled technical configurations and troubleshooting to ensure error-free bookings. Supported local sales teams with marketing expertise. Created campaign reports and analyses for clients. Onboarded and managed a third-party marketing agency.

Performance Marketing Manager at Qi Life Care Pvt Ltd

April 1, 2021 - October 11, 2025

Owned lead generation across all digital channels (Facebook, SEM, Taboola, Outbrain, etc.). Optimized marketing spends to achieve best ROI. Translated analysis into actionable business recommendations. Executed customer acquisition and budget optimization for digital campaigns. Developed and implemented an end-to-end CRM strategy that generated 5,000,000 INR revenue in 40 days.

Online Sales Head at The Indus Valley

January 1, 2020 - October 11, 2025

Increased business by 4x, orders by 3x, website traffic by 8x, AOV by 1.2x, and conversion rate by 1.2x. Revenue rose from 1,700,000 INR to 8,500,000 INR per month. Managed a marketing budget of 620,000 INR per month. Built and mentored a digital marketing team across multiple functions and planned inventory for 30 SKUs across three platforms to prevent stockouts. Developed PR and marketing strategies and led new digital sales channels for direct-to-consumer and marketplaces.

Assistant Product Manager at IndiaMART

March 1, 2019 - October 11, 2025

Onboarded and managed product strategies; conducted in-depth market research to identify viable markets; guided a team of online catalog designers; oversaw call centers (outsourced) and managed product taxonomy for the client; served as a POC for managing, clustering, and organizing catalog data.