GZ

Guillermo Zelasco

Available to hire

I'm Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies.

About

I’m Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience.

I’m comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I’m not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.

  • 15 years' experience
  • Joined October 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Telecommunications
  • Education

More experts in Buenos Aires, Argentina

Work experience· 7 roles

TikTok Shop Setup, Strategy and Management · Freelance / Internal TikTok Shop InitiativesJan 2024 – Present · 2 yrs 11 mos

Set up and managed TikTok Shop accounts, developed strategy, and managed cross-functional implementation to drive e-commerce growth (2024). Collaborated with senior stakeholders across marketing, product, and sales to port opportunities to mobile-first channels.

Consultant - CRO, Social Selling, Digital Ecommerce Experience · GetConvert - Telefónica Argentina (Movistar)Jan 2024 – Oct 2025 · 1 yr 10 mos

Provided CRO and social selling leadership for major clients, defining data-driven strategies, optimizing online experiences, and driving revenue growth. Experience with US-UK clients; led cross-functional teams and implemented agile processes.

Consultant - CRO - Social Selling, Chief Digital Ecommerce & CRO Experience · GetConvert (for Telefónica Argentina - Movistar)Jan 2022 – Present · 4 yrs 11 mos

Partnered with leadership across the organization to drive ecommerce growth, define CRO roadmaps, implement testing frameworks, and optimize end-to-end customer experience. Managed internal IT development teams, product owners, analysts, and designers to deliver high-impact initiatives.

Digital Marketing & Ecommerce Manager · Prada GroupDec 2019 – Oct 2025 · 5 yrs 11 mos
Digital Marketing & Ecommerce Manager · Prada GroupJan 2019 – Oct 2025 · 6 yrs 10 mos
Account Operations Regional Manager · WPP (Wunderman Acceleration)Dec 2011 – Oct 2025 · 13 yrs 11 mos
Account Operations Regional Manager · WPP (WundermanAcceleration)Jan 2011 – Oct 2025 · 14 yrs 10 mos

Education

Bachelor of Advertising · UCES - Buenos Aires2030 – 2025
Bachelor of Advertising · UCES1996 – 2001

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