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I'm Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience. I'm comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I'm not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.…I'm Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience. I'm comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I'm not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.

Guillermo Zelasco

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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I'm Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience. I'm comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I'm not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.…I'm Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience. I'm comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I'm not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.

Available to hire

I’m Guillermo Zelasco, a digital marketing and ecommerce professional with a strong technical background and leadership experience in global companies. I specialize in driving ecommerce performance, CRO, and mobile-first strategies to grow revenue while enhancing customer experience.

I’m comfortable leading cross-functional teams, managing budgets and vendor relationships, and partnering with senior leaders to shape marketing and product strategies. When I’m not optimizing funnels, I explore new channels and build scalable, data-driven campaigns.

Skills

Magento

Shopify

WooCommerce

Experience Level

Magento

Expert

Shopify

Expert

WooCommerce

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Account Operations Regional Manager at WPP (WundermanAcceleration)

January 1, 2011 - October 11, 2025

Responsible for optimizing online campaigns, ensuring full delivery, troubleshooting ad creative issues that affect trafficking, implementation, and reporting. Supported one of the largest worldwide online newspapers. Managed Ad Server setups and related reporting.

Digital Marketing & Ecommerce Manager at Prada Group

January 1, 2019 - October 11, 2025

Led digital marketing and ecommerce initiatives across global markets; defined multi-channel strategies, drove revenue growth, and improved customer experience. Collaborated with agencies, internal teams, and external partners to execute CRM, analytics, and performance campaigns.

Consultant - CRO, Social Selling, Digital Ecommerce Experience at GetConvert - Telefónica Argentina (Movistar)

January 1, 2024 - October 11, 2025

Provided CRO and social selling leadership for major clients, defining data-driven strategies, optimizing online experiences, and driving revenue growth. Experience with US-UK clients; led cross-functional teams and implemented agile processes.

TikTok Shop Setup, Strategy and Management at Freelance / Internal TikTok Shop Initiatives

January 1, 2024 - Present

Set up and managed TikTok Shop accounts, developed strategy, and managed cross-functional implementation to drive e-commerce growth (2024). Collaborated with senior stakeholders across marketing, product, and sales to port opportunities to mobile-first channels.

Account Operations Regional Manager at WPP (Wunderman Acceleration)

December 31, 2011 - October 11, 2025

Led regional account operations, optimizing online campaigns, ensuring on-time delivery, troubleshooting ad creatives, and coordinating with internal teams to support major clients. Worked with high-profile accounts and managed cross-functional collaboration across global campaigns.

Digital Marketing & Ecommerce Manager at Prada Group

December 31, 2019 - October 11, 2025

Led digital marketing and ecommerce initiatives, aligning agile practices with ecommerce growth, managing end-to-end operations, and driving CRO-focused improvements across channels.

Consultant - CRO - Social Selling, Chief Digital Ecommerce & CRO Experience at GetConvert (for Telefónica Argentina - Movistar)

January 1, 2022 - Present

Partnered with leadership across the organization to drive ecommerce growth, define CRO roadmaps, implement testing frameworks, and optimize end-to-end customer experience. Managed internal IT development teams, product owners, analysts, and designers to deliver high-impact initiatives.