Available to hire
Hi, I’m Shailja Gupta. I’m a creative professional with twenty years of experience in graphic design, editing, 3D modelling and animation, as well as creative marketing and movie merchandise design, development and digital marketing.
I’ve led design and marketing for major Bollywood franchises and personalities, including Singham Returns, Chennai Express, Ra One, and Shah Rukh Khan. I’ve built and expanded digital footprints—websites, web stores, AR games—and developed large-scale merchandising programs, collaborating with global brands and platforms.
Experience Level
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Designer / Digital Marketing at Singham Returns
September 1, 2014 - October 11, 2025Strategized and developed content and design for all digital and social media properties; merchandising: designed a style guide and developed a series of cartoon characters and a range of 40 products; developed the website, web store and augmented reality mobile game design, and collaborated with brands.
Senior Designer / Digital Marketing at Singham Returns
September 1, 2014 - October 11, 2025Strategized and developed content and design of all digital & social media properties. Merchandising: Designed a style guide and developed a series of cartoon characters and a range of 40 products. Developed the website, web store and augmented reality mobile game design, collaborated with brands.
Graphic & Merchandising Head + Digital Marketing at Singham Returns – Bollywood Movie Franchise
September 1, 2014 - October 11, 2025Strategized and developed content and design for all digital & social media properties; merchandising: designed a style guide and developed a series of cartoon characters and 40 products; developed the website, web store, and AR mobile game; collaborated with brands.
Senior Designer / Digital Marketing at Shah Rukh Khan (celebrity)
March 1, 2014 - October 11, 2025Senior Designer / Digital Marketing for Shah Rukh Khan; expanded brand presence and online fan engagement across multiple platforms; steering digital marketing strategy and content for the celebrity brand.
Senior Designer / Digital Marketing at Shah Rukh Khan (celebrity)
March 1, 2014 - October 11, 2025Led digital design and marketing initiatives for Shah Rukh Khan's brand, expanded the online footprint (30M followers), advised on SRKuniverse fan club strategy, and contributed to franchise-wide merchandising and digital campaigns.
Senior Designer / Digital Marketing at Shah Rukh Khan (Celebrity)
March 1, 2014 - October 11, 2025Expanded SRK’s online brand presence (30 million followers); advised on SRKuniverse fan club strategy to grow the franchise across 15 countries.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV ads and concept-driven advertising, including the first Indian Google Gadget; developed the website, digital comics, web store, and partnered with Indiagames on the most successful Bollywood mobile game design to date; expanded merchandising.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV Ads and concept-driven advertising; developed the website, digital comics, web store, and partnered with Indiagames on the most successful Bollywood mobile game design to date; led merchandising development and branding for the film.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025Led digital design and marketing for Chennai Express; developed the website, digital comics, and web store; partnered with Indiagames on a Bollywood mobile game; expanded the film’s digital footprint.
Senior Designer / Digital Marketing at Ra One (Red Chillies India) & SRKworld
November 1, 2011 - October 11, 2025Created content and design of all digital & social media properties for Ra One and Shah Rukh Khan’s brand SRKworld; expanded the online footprint (30 million followers); collaborated with Google and YouTube on TV ads; developed the G.One merchandising and a 60-product range marketed worldwide; led SRKuniverse fan club strategy across 15 countries.
Senior Designer / Digital Marketing at Ra One
November 1, 2011 - October 11, 2025Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV Ads; developed the website, digital comics, web store, and partnered with brands; led merchandising and global product range development; expanded SRK’s online footprint (30M followers) and branding strategy.
Senior Designer / Digital Marketing at Ra One
November 1, 2011 - October 11, 2025Created content and design for digital & social media properties; collaborated with Google and YouTube India on TV ads and concept-driven advertising; developed website, digital comics, and a significant mobile game; led large-scale merchandising efforts.
Film Director & Writer at Walkaway (Feature Film)
December 31, 2010 - October 11, 2025Directed, co-produced and co-scripted an independent feature, Walkaway, released in 30 US theaters; managed post-production including editing, color grading and color correction; spearheaded marketing and release with booking agency Alerion Services.
Film Director & Writer at Walkaway (Feature Film)
December 31, 2010 - October 11, 2025Directed, co-produced and co-scripted the independent feature Walkaway; managed post-production and led marketing and release.
Film Director & Writer at Walkaway (Feature Film)
January 1, 2010 - October 11, 2025Directed, co-produced and co-scripted an independent feature, Walkaway; managed post-production including editing, color grading and release marketing; booked through U.S. theaters.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025Visualized the first-of-its-kind interactive platform for the Indian entertainment industry, providing a cohesive space for artists, fans and events. Managed strategy, recruitment, infrastructure, conceptualization, design and development. Introduced merchandising and designed a range of products; implemented animation, movie spoofs and streaming.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025Visualized first-of-its-kind forum for Indian entertainment; strategized, recruited, built infrastructure and designed development; launched animated spoofs, movie streams, and merchandising initiatives.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025Led design initiatives for SRKworld.com, including strategy, recruitment, infrastructure, and development of early merchandising concepts.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025Managed graphic design projects and teams, delivering campaigns across print and digital platforms.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025Managed graphic design team; oversaw creative direction and output for multiple clients and campaigns.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025Led graphic design operations, oversaw brand identity across campaigns, and managed design workflows and team delivery.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025Led web design initiatives for digital properties, contributing to the early development of the publication’s online presence.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025Web design and branding; contributed to early online presence and digital branding strategies.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025Senior Web Designer responsible for maintaining and evolving digital properties and supporting digital marketing initiatives.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025Designing graphic and web assets for varied clients, delivering cohesive brand visuals and online experiences.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025Created multimedia designs and led a design team across multiple projects, blending visual design with interactive media.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025Graphic and web design; early career role establishing design standards and client-focused creative outputs.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025Led multimedia design projects; team lead responsibilities; created visuals for branding and media.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025Expanded on branding and online presence, contributing to visual storytelling across media.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025Managed multimedia design projects and led a design team delivering interactive assets and graphics.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025Graphic & Web Designer responsible for developing branding assets and web graphics; contributed to multi-channel campaigns and client deliverables.
Education
Diploma in Filmmaking at New York Film Academy, New York, USA
January 1, 2008 - October 11, 2025Diploma in 3D Animation at Arena Multimedia, Kolkata, India
January 1, 1996 - December 31, 1998Bachelor of Commerce at University of Kolkata, India
January 1, 1994 - December 31, 1996Diploma in Computer Science at Datapro, Kolkata, India
January 1, 1992 - December 31, 1994Diploma in Filmmaking at New York Film Academy, New York, USA
January 11, 2030 - January 1, 2008Diploma in 3D Animation at Arena Multimedia, Kolkata, India
January 1, 1996 - January 1, 1998Bachelor of Commerce at University of Kolkata, India
January 1, 1994 - January 1, 1996Diploma in Computer Science at Datapro, Kolkata, India
January 1, 1992 - January 1, 1994Diploma in Filmmaking at New York Film Academy
January 1, 2008 - October 11, 2025Diploma in 3D Animation at Arena Multimedia
January 1, 1996 - January 1, 1998Bachelor of Commerce at University of Kolkata
January 1, 1994 - January 1, 1996Diploma in Computer Science at Datapro
January 1, 1992 - January 1, 1994Qualifications
Adobe Artist
January 1, 2013 - October 11, 2025Adobe Artist
January 1, 2013 - October 11, 2025Wharton Social Media Leadership Award
January 1, 2013 - October 11, 2025Shorty Awards Finalist - Best Marketed Film
January 1, 2013 - October 11, 2025IO Choice Awards - Best Marketed Film
January 1, 2013 - October 11, 2025Adobe Artist
January 1, 2013 - October 11, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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