Hi, I’m Shailja Gupta. I’m a creative professional with twenty years of experience in graphic design, editing, 3D modelling and animation, as well as creative marketing and movie merchandise design, development and digital marketing. I’ve led design and marketing for major Bollywood franchises and personalities, including Singham Returns, Chennai Express, Ra One, and Shah Rukh Khan. I’ve built and expanded digital footprints—websites, web stores, AR games—and developed large-scale merchandising programs, collaborating with global brands and platforms.

Shailja Gupta

Hi, I’m Shailja Gupta. I’m a creative professional with twenty years of experience in graphic design, editing, 3D modelling and animation, as well as creative marketing and movie merchandise design, development and digital marketing. I’ve led design and marketing for major Bollywood franchises and personalities, including Singham Returns, Chennai Express, Ra One, and Shah Rukh Khan. I’ve built and expanded digital footprints—websites, web stores, AR games—and developed large-scale merchandising programs, collaborating with global brands and platforms.

Available to hire

Hi, I’m Shailja Gupta. I’m a creative professional with twenty years of experience in graphic design, editing, 3D modelling and animation, as well as creative marketing and movie merchandise design, development and digital marketing.

I’ve led design and marketing for major Bollywood franchises and personalities, including Singham Returns, Chennai Express, Ra One, and Shah Rukh Khan. I’ve built and expanded digital footprints—websites, web stores, AR games—and developed large-scale merchandising programs, collaborating with global brands and platforms.

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Language

English
Fluent

Work Experience

Senior Designer / Digital Marketing at Singham Returns
September 1, 2014 - October 11, 2025
Strategized and developed content and design for all digital and social media properties; merchandising: designed a style guide and developed a series of cartoon characters and a range of 40 products; developed the website, web store and augmented reality mobile game design, and collaborated with brands.
Senior Designer / Digital Marketing at Singham Returns
September 1, 2014 - October 11, 2025
Strategized and developed content and design of all digital & social media properties. Merchandising: Designed a style guide and developed a series of cartoon characters and a range of 40 products. Developed the website, web store and augmented reality mobile game design, collaborated with brands.
Graphic & Merchandising Head + Digital Marketing at Singham Returns – Bollywood Movie Franchise
September 1, 2014 - October 11, 2025
Strategized and developed content and design for all digital & social media properties; merchandising: designed a style guide and developed a series of cartoon characters and 40 products; developed the website, web store, and AR mobile game; collaborated with brands.
Senior Designer / Digital Marketing at Shah Rukh Khan (celebrity)
March 1, 2014 - October 11, 2025
Senior Designer / Digital Marketing for Shah Rukh Khan; expanded brand presence and online fan engagement across multiple platforms; steering digital marketing strategy and content for the celebrity brand.
Senior Designer / Digital Marketing at Shah Rukh Khan (celebrity)
March 1, 2014 - October 11, 2025
Led digital design and marketing initiatives for Shah Rukh Khan's brand, expanded the online footprint (30M followers), advised on SRKuniverse fan club strategy, and contributed to franchise-wide merchandising and digital campaigns.
Senior Designer / Digital Marketing at Shah Rukh Khan (Celebrity)
March 1, 2014 - October 11, 2025
Expanded SRK’s online brand presence (30 million followers); advised on SRKuniverse fan club strategy to grow the franchise across 15 countries.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025
Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV ads and concept-driven advertising, including the first Indian Google Gadget; developed the website, digital comics, web store, and partnered with Indiagames on the most successful Bollywood mobile game design to date; expanded merchandising.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025
Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV Ads and concept-driven advertising; developed the website, digital comics, web store, and partnered with Indiagames on the most successful Bollywood mobile game design to date; led merchandising development and branding for the film.
Senior Designer / Digital Marketing Lead at Chennai Express
September 1, 2013 - October 11, 2025
Led digital design and marketing for Chennai Express; developed the website, digital comics, and web store; partnered with Indiagames on a Bollywood mobile game; expanded the film’s digital footprint.
Senior Designer / Digital Marketing at Ra One (Red Chillies India) & SRKworld
November 1, 2011 - October 11, 2025
Created content and design of all digital & social media properties for Ra One and Shah Rukh Khan’s brand SRKworld; expanded the online footprint (30 million followers); collaborated with Google and YouTube on TV ads; developed the G.One merchandising and a 60-product range marketed worldwide; led SRKuniverse fan club strategy across 15 countries.
Senior Designer / Digital Marketing at Ra One
November 1, 2011 - October 11, 2025
Created content and design of all digital & social media properties; collaborated with Google and YouTube India on TV Ads; developed the website, digital comics, web store, and partnered with brands; led merchandising and global product range development; expanded SRK’s online footprint (30M followers) and branding strategy.
Senior Designer / Digital Marketing at Ra One
November 1, 2011 - October 11, 2025
Created content and design for digital & social media properties; collaborated with Google and YouTube India on TV ads and concept-driven advertising; developed website, digital comics, and a significant mobile game; led large-scale merchandising efforts.
Film Director & Writer at Walkaway (Feature Film)
December 31, 2010 - October 11, 2025
Directed, co-produced and co-scripted an independent feature, Walkaway, released in 30 US theaters; managed post-production including editing, color grading and color correction; spearheaded marketing and release with booking agency Alerion Services.
Film Director & Writer at Walkaway (Feature Film)
December 31, 2010 - October 11, 2025
Directed, co-produced and co-scripted the independent feature Walkaway; managed post-production and led marketing and release.
Film Director & Writer at Walkaway (Feature Film)
January 1, 2010 - October 11, 2025
Directed, co-produced and co-scripted an independent feature, Walkaway; managed post-production including editing, color grading and release marketing; booked through U.S. theaters.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025
Visualized the first-of-its-kind interactive platform for the Indian entertainment industry, providing a cohesive space for artists, fans and events. Managed strategy, recruitment, infrastructure, conceptualization, design and development. Introduced merchandising and designed a range of products; implemented animation, movie spoofs and streaming.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025
Visualized first-of-its-kind forum for Indian entertainment; strategized, recruited, built infrastructure and designed development; launched animated spoofs, movie streams, and merchandising initiatives.
Lead Designer at SRKworld
June 1, 2001 - October 11, 2025
Led design initiatives for SRKworld.com, including strategy, recruitment, infrastructure, and development of early merchandising concepts.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025
Managed graphic design projects and teams, delivering campaigns across print and digital platforms.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025
Managed graphic design team; oversaw creative direction and output for multiple clients and campaigns.
Manager, Graphic Design at HR Enterprises
June 1, 2000 - October 11, 2025
Led graphic design operations, oversaw brand identity across campaigns, and managed design workflows and team delivery.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025
Led web design initiatives for digital properties, contributing to the early development of the publication’s online presence.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025
Web design and branding; contributed to early online presence and digital branding strategies.
Senior Web Designer at Times of India
November 1, 1999 - October 11, 2025
Senior Web Designer responsible for maintaining and evolving digital properties and supporting digital marketing initiatives.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025
Designing graphic and web assets for varied clients, delivering cohesive brand visuals and online experiences.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025
Created multimedia designs and led a design team across multiple projects, blending visual design with interactive media.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025
Graphic and web design; early career role establishing design standards and client-focused creative outputs.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025
Led multimedia design projects; team lead responsibilities; created visuals for branding and media.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025
Expanded on branding and online presence, contributing to visual storytelling across media.
Multimedia Designer / Team Lead at Logic Devices
February 1, 1999 - October 11, 2025
Managed multimedia design projects and led a design team delivering interactive assets and graphics.
Graphic & Web Designer at Iris Communications
February 1, 1999 - October 11, 2025
Graphic & Web Designer responsible for developing branding assets and web graphics; contributed to multi-channel campaigns and client deliverables.

Education

Diploma in Filmmaking at New York Film Academy, New York, USA
January 1, 2008 - October 11, 2025
Diploma in 3D Animation at Arena Multimedia, Kolkata, India
January 1, 1996 - December 31, 1998
Bachelor of Commerce at University of Kolkata, India
January 1, 1994 - December 31, 1996
Diploma in Computer Science at Datapro, Kolkata, India
January 1, 1992 - December 31, 1994
Diploma in Filmmaking at New York Film Academy, New York, USA
January 11, 2030 - January 1, 2008
Diploma in 3D Animation at Arena Multimedia, Kolkata, India
January 1, 1996 - January 1, 1998
Bachelor of Commerce at University of Kolkata, India
January 1, 1994 - January 1, 1996
Diploma in Computer Science at Datapro, Kolkata, India
January 1, 1992 - January 1, 1994
Diploma in Filmmaking at New York Film Academy
January 1, 2008 - October 11, 2025
Diploma in 3D Animation at Arena Multimedia
January 1, 1996 - January 1, 1998
Bachelor of Commerce at University of Kolkata
January 1, 1994 - January 1, 1996
Diploma in Computer Science at Datapro
January 1, 1992 - January 1, 1994

Qualifications

Adobe Artist
January 1, 2013 - October 11, 2025
Adobe Artist
January 1, 2013 - October 11, 2025
Wharton Social Media Leadership Award
January 1, 2013 - October 11, 2025
Shorty Awards Finalist - Best Marketed Film
January 1, 2013 - October 11, 2025
IO Choice Awards - Best Marketed Film
January 1, 2013 - October 11, 2025
Adobe Artist
January 1, 2013 - October 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail