Carol Hu

Social Media Manager at Marketing Partners

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts. Managed cross-functional resources, briefing creative teams, and keeping budgets and timelines on track. Automated content creation workflows and optimized performance through sentiment analysis, channel metrics and ad spend. Presented concise, jargon-free performance reports to clients with clear insights and actionable items aligned to broader business growth plans. Maintained positive relationships and negotiated contracts with suppliers.

Corporate Marketing Manager at Marketing Partners

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts. Managed cross-functional resources, briefing creative teams, and keeping budgets and timelines on track. Built automated content creation workflows and drove performance via sentiment analysis, channel metrics and ad spend. Delivered concise, jargon-free performance reports to clients and identified actionable steps for broader business growth. Negotiated contracts with suppliers and maintained strong stakeholder relationships.

Rationale Marketing Manager at Rationale

Led strategy, testing, delivery and optimization for FS, tech and healthcare clients. Coordinated end-to-end multi-channel campaigns, including content across PR, case studies, white papers, emails, newsletters, paid ads and social media. Drove outcomes such as 71% YoY awareness growth and 108% engagement growth, closing £850,000 of business. Improved NPS score by 133% and delivered agency-wide recommendations with implementation plans. Coordinated cross-functional teams, secured partnerships, and managed budgets (approx. £1.5M). Directed video campaigns and podcasts and contributed to brand identity and executive-focused events.

Social Media Manager at Crew Marketing Partners

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefed creative teams; maintained budgets and timelines; automated content creation workflows and optimized performance through sentiment analysis, channel metrics, and ad spend; presented concise, jargon-free performance reports to clients with clear insights and actionable items applicable to broader business growth plans.

Marketing Manager at Rationale Marketing

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefed creative teams; maintained budgets and timelines; automated content creation workflows and optimized performance through sentiment analysis, channel metrics, and ad spend; presented concise, jargon-free performance reports to clients with clear insights and actionable items applicable to broader business growth plans.

Lead client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources, briefed creative teams, and maintained budgets and timelines. Oversaw multi-channel marketing, thought leadership, PR, case studies, white papers, email newsletters, paid ads and social media; achieved strong year-over-year growth in awareness and engagement; closed significant business and improved NPS by optimizing customer journeys. Coordinated cross-functional teams and budgets (£150,000) to support campaigns.

Current role developing and executing an end-to-end marketing strategy across channels, leading regional campaigns from ideation to delivery, overseeing budgets and timelines, and managing external partners and internal teams. Led partnerships and influencer collaborations, built brand identity and messaging, and reported on pipeline and demand generation.

Lead marketing strategy, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; brief creative teams; maintained budgets and timelines. Automated content creation workflows and optimized performance through sentiment analysis, channel metrics and ad spend. Presented concise, jargon-free performance reports to clients with clear insights and actionable items applicable to broader business growth plans. Maintained positive working relationships and negotiated contracts with suppliers. Led TikTok campaign for Lu Dou's Kitchen, surpassing conversion KPIs by 244%.

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefing creative teams; kept budgets and timelines on track. Automated content creation workflows and optimized performance through sentiment analysis, channel metrics and ad spend. Presented concise, jargon-free performance reports to clients with clear insights and action items applicable to broader business growth plans. Maintained positive relationships and negotiated contracts with suppliers. Led relationships with strategic partners, securing a partnership with Canada’s largest food and beverage association to attend their CEO conference and gain exposure by designing its brand identity. Reported on the sales pipeline weekly to identify demand generation needs and updates. Managed all marketing channels including events, thought leadership, PR, case studies, white papers, and newsletters, with 71% YoY awareness growth an

Led marketing strategy, messaging development, campaign delivery and performance optimization for multiple accounts; automated content creation workflows; analyzed sentiment and channel metrics to optimize ad spend; presented concise, jargon-free performance reports; maintained relationships with suppliers and negotiated contracts; led TikTok and multi-channel content campaigns; achieved high reach and growth; developed strategic plans for broad business growth.

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefed creative teams; maintained budgets and timelines; developed distribution strategies and reports; contributed to multi-channel campaigns across e-commerce, packaging, and OOH.

Social Media Manager at Crew Marketing Partners

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefing creative teams; maintaining budgets and timelines; automated content creation workflows; analyzed sentiment, channel metrics and ad spend; presented concise performance reports with clear insights and action items; maintained positive supplier relationships; led TikTok campaign for Lu's Kitchen surpassing conversion KPIs by 244%.

Led client communications, messaging strategy development, and campaign delivery and performance optimization for 10 accounts; managed cross-functional resources; briefing creative teams; maintained budgets and timelines; developed strategy and campaign execution for multi-channel content, e-commerce, packaging and OOH; built cross-functional relationships; led content workflows and reporting; maintained supplier relationships; delivered jargon-free performance reports to clients; achieved multi-channel growth and lead-generation initiatives.

Social Media Manager at Crew Marketing Partners

Led client communications, messaging strategy development, campaign delivery and performance optimization for 10 accounts; coordinated cross-functional resources; briefed creative teams; managed budgets and timelines; implemented automated content creation workflows; presented concise, jargon-free performance reports with actionable insights applicable to broader business growth plans.

Led relationships with stakeholders; negotiated contracts; developed cross-channel campaigns; drove demand generation; managed weekly sales pipeline reports and cross-functional resources; coordinated with accounts and creative teams on timelines, briefs, resources and budgets; contributed to ROI-focused campaigns and case studies.