Available to hire
I’m Diego Puglisi, a Senior International SEO Manager with 14+ years of hands-on experience building and scaling full-stack SEO roadmaps for multinational brands. I specialize in technical SEO, on-page, and off-page optimization, driving measurable organic growth through large-scale migrations and tight integration with product and engineering teams.
My teams have ranged up to 10 people, and I’ve delivered across industries including FMCG, Finance, Gambling, Travel, Fashion, SaaS, and Luxury. I’m fluent with tools like Google Search Console, GA4, Screaming Frog, Ahrefs, and SEMrush, and I thrive in international contexts, turning complex data into actionable growth strategies while mentoring others to reach their potential.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Senior International SEO Contractor & Founder at AMAJI & Co.
January 1, 2018 - PresentLead international SEO strategy and execution for a diverse client portfolio, including Ørsted, GE, Colgate-Palmolive, ASUS, New Balance, Primark, The North Face, Timberland, Eastpak, Avon and more. Responsibilities span advanced international SEO planning, site migrations, on-page and off-page SEO, competitor research, stakeholder and agency management, blog and content marketing. Also provide white-label SEO support to agencies (Wavemaker, Croud, Brave Bison/Greenlight Digital, Reprise, Pattern, Diffusion.Digital, Matter of Form, Passion Digital and others).
Group Search Marketing Manager (SEO+PPC) at Thomas Cook Airlines
January 1, 2018 - October 11, 2025Defined ROI-focused SEO targets aligned with wider sales objectives, informed by revenue data, load factor and off-page competitor analysis. Achieved double-digit SEO performance growth YoY across the Group Airlines. Revolutionised SEO approach with a more sustainable content and influencer marketing focus and cross-channel integrations, enabling economies of scale across the Group. Managed complex campaigns and domain migrations with multiple internal and external stakeholders; PPC responsibilities included remarketing and bid management with DoubleClick.
Senior Search Manager at Greenlight Digital
August 31, 2014 - October 11, 2025Led the performance and delivery of the entire SEO team (10 FTEs), shaping digital strategies for national and multinational clients and focusing on ROI. Conducted KPI reviews, stayed abreast of market developments, contributed to process improvements, and led HR activities including recruitment and training. Supported sales through initial proposals and client meetings.
SEO Consultant at Greenlight Digital
September 1, 2012 - October 11, 2025Provided SEO recommendations for multinational clients across sectors, training colleagues, and delivering core SEO services including keyword research, landing page optimization, SEO copywriting, analytics, and reporting.
SEO Executive at Greenlight Digital
April 1, 2011 - October 11, 2025Supported ongoing SEO activities, including reporting, keyword research, on-page optimization and client presentations.
Web Traffic Data Analyst at UBM Plc
April 1, 2010 - October 11, 2025Analyzed web traffic data and generated actionable insights to support marketing decisions.
Marketing Assistant Intern at Vine Resources
February 1, 2010 - October 11, 2025Assisted marketing activities and campaigns, supporting day-to-day marketing operations.
Summer Volunteering at World Food Programme
October 1, 2006 - October 11, 2025Volunteered in Rome, contributing to project support activities.
Senior International SEO Contractor & Founder at AMAJI & Co.
January 1, 2018 - PresentAdvanced international SEO strategy and execution, site migrations, on-page and off-page SEO management, competitor research, stakeholders and agency management, blog and content marketing. Also provided white-labelled SEO support to leading digital marketing agencies, delivering keyword research, on-page optimization, technical SEO, content localisations, site migrations, off-page SEO, influencer marketing and reporting.
Group Search Marketing Manager (SEO+PPC) at Thomas Cook Airlines
January 31, 2018 - October 11, 2025Drew and executed SEO strategies for Thomas Cook Airlines UK, Condor (Germany) and Thomas Cook Airlines Belgium; defined ROI-focused targets aligned with sales objectives; achieved double-digit YoY SEO growth; revolutionised the airline group’s SEO with content and influencers; cross-channel integrations and economies of scale; managed complex campaigns with multiple stakeholders; domain migrations; awards and recognition.
Senior Search Manager at Greenlight Digital
August 31, 2014 - October 11, 2025Responsible for performance and delivery of the entire SEO team (10 FTEs); supervised digital strategies for national and multinational clients; KPI-driven reporting; contributed to future of the SEO team with new processes; HR issues and recruitment; sales support.
SEO Consultant at Greenlight Digital
September 30, 2012 - October 11, 2025Provided SEO recommendations for multinational clients across sectors; trained other consultants; expertise in keyword research, landing page optimization, SEO copywriting, Google Webmaster Tools & Analytics, Google My Business, and off-page strategies; contributed to SEO forecasting and reporting; awarded Employee of the Year 2011 and Unsung Hero.
SEO Executive at Greenlight Digital
April 30, 2011 - October 11, 2025Supported team and clients with ongoing SEO reporting, keyword research, on-page optimization and client presentations.
Web Traffic Data Analyst at UBM Plc
April 1, 2010 - October 11, 2025Web traffic data analysis and support for marketing initiatives.
Marketing Assistant Intern at Vine Resources
February 28, 2010 - October 11, 2025Marketing assistant responsibilities.
Summer Volunteering at World Food Programme
October 31, 2006 - October 11, 2025Summer volunteering assignment in Rome.
Senior International SEO Contractor at AMAJI & Co.
January 1, 2018 - PresentDefine and execute advanced International SEO strategies for global brands, owning end-to-end SEO roadmap delivery. Specialize in Technical SEO (crawl budget management, structured data implementation, and optimizing Core Web Vitals), as well as On-page SEO, Keyword Research and Off-page SEO. Direct high-impact large-scale site migrations and oversee link acquisition and digital PR strategies to build sustainable authority. Notable client work includes Ørsted A/S, ECCO, General Electric, Colgate-Palmolive, La Perla, ASUS, New Balance, Primark, The North Face, Timberland, Eastpak, Avon, TE, Ecoinvent, Code 8, Mulberry, Nespresso, New Look, NEXT, Poker Stars, Sector Alarm.
Group Search Marketing Manager (SEO+PPC) at Thomas Cook Airlines
October 1, 2014 - January 31, 2018Responsible for drawing and executing SEO strategies for Thomas Cook Airlines UK, Condor Flugdienst (Germany) and Thomas Cook Airlines Belgium. Drove double-digit YoY organic growth aligned with sales objectives, led content visibility strategy via Content and Influencer Marketing, and partnered with Product/Engineering teams to integrate SEO processes. Managed complex campaigns and migrations, and contributed to cross-functional efficiencies across the group.
Senior Search Manager at Greenlight Digital
September 1, 2012 - August 31, 2014Directed a team of 10 FTEs, accountable for performance and delivery across national and multinational clients. Developed digital strategies across industries, translated SEO tactics for C-suite stakeholders, mentored junior staff, and contributed to sales pitches. Implemented processes to shape the team’s future and enhance SEO operations.
SEO Consultant at Greenlight Digital
April 1, 2011 - September 30, 2012Provided SEO recommendations for multinational clients, trained other consultants, and demonstrated expertise in keyword research, landing page optimization, SEO copywriting, Google Analytics, and reporting.
SEO Executive at Greenlight Digital
April 1, 2010 - April 30, 2011Assisted the team and clients with ongoing support, taking responsibility for SEO reporting, keyword research, on-page optimization and client presentations.
Marketing Assistant Intern at Vine Resources
December 1, 2009 - February 28, 2010Marketing internship supporting campaign activities, reporting, and coordination.
Education
Master of Science (MSc) International Marketing at Newcastle University
September 1, 2008 - September 1, 2009BSc Business Economics at University of Catania
September 1, 2001 - December 1, 2007MSc International Marketing at Newcastle University
September 1, 2008 - September 1, 2009BSc Business Economics at University of Catania
September 1, 2001 - December 1, 2007MSc International Marketing at Newcastle University
September 1, 2008 - September 1, 2009BSc Business Economics at University of Catania
September 1, 2001 - December 1, 2007Qualifications
CIM Qualified (Chartered Institute of Marketing)
January 11, 2030 - October 11, 2025CIM Qualification (Chartered Institute of Marketing)
January 11, 2030 - October 11, 2025Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services, Consumer Goods, Financial Services, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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