Available to hire
Hi, I’m Beatriz, a digital marketer based in Porto with a passion for turning data into results. I specialize in planning and executing B2B and B2C campaigns, optimizing landing pages for SEO and conversions, and collaborating with sales and product teams to boost ROI.
I enjoy building engaging content and social media strategies that resonate with audiences, and I’m always eager to learn new tools and platforms to keep campaigns fresh and effective. When I’m not optimizing campaigns, I analyze performance metrics to improve customer journeys and drive business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Digital Marketing & Lead Generation Specialist (Freelance) at PharmaForte
August 1, 2025 - October 11, 2025Planned and executed B2B and B2C digital campaigns, increasing qualified leads and conversion rates. Created content and optimized landing pages for SEO and performance. Managed email marketing and LinkedIn Ads campaigns with a strong focus on results. Analyzed metrics and continuously optimized campaign performance. Collaborated with sales and product teams to drive ROI and improve operational efficiency.
Digital Marketing & E-commerce Lead at O Colchete
May 1, 2025 - October 11, 2025Led digital strategies and e-commerce operations, driving online traffic and sales. Managed social media channels and created engaging content aligned with brand objectives. Planned and executed paid media campaigns across Meta Ads. Managed and updated online platforms, ensuring data consistency and quality. Monitored KPIs and produced detailed performance reports to support data-driven decisions.
Digital Marketing Assistant (Internship) at Hund Brand Guiders
February 1, 2024 - October 11, 2025Implementation and monitoring of digital campaigns, with a focus on performance metrics. Creation, scheduling, and organization of digital content, including social media posts, newsletters, and promotional materials. Collaboration with cross-functional teams to coordinate campaigns and ensure brand consistency. Support in market research, data analysis, and performance reporting.
Education
Master's in Digital Marketing at Queen Mary University of London
September 1, 2022 - September 1, 2023Bachelor's in Applied Languages at University of Minho
September 1, 2019 - July 1, 2022Qualifications
Google Digital Marketing Fundamentals
January 11, 2030 - October 11, 2025HubSpot Content Marketing
January 11, 2030 - October 11, 2025HubSpot Social Media Marketing
January 11, 2030 - October 11, 2025SEO Certification Course
January 11, 2030 - October 11, 2025IELTS Certification - English
January 11, 2030 - October 11, 2025BabeliUM Certification - Spanish
January 11, 2030 - October 11, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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