I'm Francesco Devivo, a versatile digital marketing and web development professional with a track record in hospitality, advertising, and online gaming. I thrive on turning data into creative, audience-focused solutions that boost engagement, brand awareness, and results. I enjoy collaborating across teams, learning new tools, and delivering user-friendly digital experiences that delight customers and drive business growth.

Francesco Devivo

I'm Francesco Devivo, a versatile digital marketing and web development professional with a track record in hospitality, advertising, and online gaming. I thrive on turning data into creative, audience-focused solutions that boost engagement, brand awareness, and results. I enjoy collaborating across teams, learning new tools, and delivering user-friendly digital experiences that delight customers and drive business growth.

Available to hire

I’m Francesco Devivo, a versatile digital marketing and web development professional with a track record in hospitality, advertising, and online gaming. I thrive on turning data into creative, audience-focused solutions that boost engagement, brand awareness, and results.

I enjoy collaborating across teams, learning new tools, and delivering user-friendly digital experiences that delight customers and drive business growth.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Italian
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Brand Ambassador at Evolution, Malta
May 1, 2025 - Present
Generate authentic connections with audiences to build trust and curiosity about the brand; create marketing campaigns and content; respond to posts to engage followers; collaborate with marketing team to develop strategies and track brand awareness and engagement metrics.
Game Presenter at Evolution, Malta
January 1, 2025 - Present
Present and manage online streaming game sessions, ensuring player engagement and enjoyment; clearly communicate game rules, provide guidance; maintain a high-quality gaming environment; present games like blackjack and other varieties.
Senior Process Executive - Google Ads at Cognizant
December 31, 2024 - October 11, 2025
Implement optimization solutions: build campaigns for high-value advertising clients; create keyword packs, bids and budget suggestions; collect and analyze data at account and campaign level; generate reports to support optimization strategies; align optimization with customer goals across GSN, GDN and YouTube; identify growth opportunities for large accounts and support sales teams; maintain knowledge of departmental processes and policies; provide excellent customer service to account leads.
Google Marketing Optimization Specialist at Cognizant
December 31, 2022 - October 11, 2025
Analyze metrics to define the best optimization strategies for Google Ads campaigns via Salesforce for high-end advertisers.
Facebook Marketing Expert at Teleperformance
January 31, 2022 - October 11, 2025
Create, manage and optimize Facebook Ads campaigns for Core range advertisers (monthly budgets 200–5000€).
General Manager at Ca’ Leon D’Oro
October 31, 2021 - October 11, 2025
Complete management of the hospitality structure, including guest reception and staff management (including intern’s selection and training); manage commercial partners and providers.
Web Developer at Associazione Cavalcalupi Website
August 31, 2018 - October 11, 2025
Created from scratch a new, responsive and well-indexed Wordpress website; authored a user guide to enable client updates and adjustments.
Web Developer at Studio Capuis
January 31, 2015 - October 11, 2025
Created a responsive and fully indexed Wordpress website; prepared a user guide for client updates.
Concierge at Ca’ Leon D’Oro
August 31, 2014 - October 11, 2025
Front desk responsibilities including guest reception, registrations and reservations.
Ingest Coordinator Assistant at Biennale Cinema
September 30, 2012 - October 11, 2025
Back-office support; database compilation and quality checks of films/DCP before projections; coordination between film studios delegations and the Biennale technical department.
Visual Identity Consultant at Ca’ Leon D’Oro SRL
April 30, 2012 - October 11, 2025
Brand identity consulting including logo, stationery, website, social media promotion and Tripadvisor management.
Junior Account Intern at Ogilvy Interactive
June 30, 2011 - October 11, 2025
Supported digital marketing projects: digital and mobile marketing, social media, online branding and measurements through email management.
Junior Account Intern at Y&R
September 30, 2010 - October 11, 2025
Analyzed how the equity level of 40 world’s nations was perceived by Italian youth using brand analysis tools (BAV and 4C’s).
Art Copy (Identity Store & In-store Activities Lead) at Antoniazzi
December 31, 2009 - October 11, 2025
Led identity store and in-store activities renewals for Antoniazzi, a Mantova pastry shop.
Advisor at ACI (Automobile Club Italy)
August 31, 2009 - October 11, 2025
Coordinated relations between the Automobile Club of Venice and Edelman Print Agency for the event 'Penso e mi diverto'; managed media interactions and contributed to event graphic/logo design.
Brand Ambassador at Evolution, Malta
August 31, 2025 - October 12, 2025
Develop authentic connections with audiences, drive curiosity and trust in the brand, ideate content for campaigns, respond to posts to keep followers engaged, collaborate with the marketing team on strategies to raise brand awareness, and track brand awareness metrics and engagement.
Game Presenter at Evolution, Malta
August 31, 2025 - October 12, 2025
Present and manage online streaming game sessions, ensure player engagement and enjoyment, clearly communicate game rules and provide guidance as needed, implement hosting procedures to maintain a high-quality gaming environment, and present games such as blackjack and other variants.
Senior Process Executive, Google Ads at Cognizant, Barcelona
December 31, 2024 - October 12, 2025
Build campaigns for high-value advertising customers, create keyword packs, bids and budget suggestions; analyze data at account and campaign level; create reports to support optimization strategies; apply optimization techniques across GSN, GDN and YouTube; identify growth opportunities in large accounts and support sales teams in driving conversations with agencies and clients.
Google Marketing Optimization Specialist at Cognizant, Lisbon
December 31, 2022 - October 12, 2025
Analyze, organize and define metrics for Google Ads Campaigns via Salesforce for high-end advertisers; prepare optimization strategies and communications for campaigns on GSN, GDN and YouTube; drive growth opportunities in large accounts and support sales teams.
Facebook Marketing Expert at Teleperformance, Lisbon
January 31, 2022 - October 12, 2025
Create, manage and optimize Facebook Ads Campaigns for Core range advertisers, with monthly budgets ranging from 200-5,000€; monitor performance and optimize for ROI.
General Manager at Ca’ Leon D’Oro, Venice
October 31, 2021 - October 12, 2025
Overall management of the venue, guest reception, staff management (including intern selection and training), and handling commercial partners and providers.
Web Developer at Associazione Cavalcalupi Website, Venice
August 31, 2018 - October 12, 2025
Developed a new responsive, well-indexed WordPress site from scratch; created a user guide to enable client updates and ongoing maintenance.
Web Developer at Studio Capuis, Venice
January 31, 2015 - October 12, 2025
Created a responsive and fully indexed WordPress website; prepared a user guide for client updates.
Concierge at Ca’ Leon D’Oro, Venice
August 31, 2014 - October 12, 2025
Front desk responsibilities, guest registrations and reservations management via web and terminal.
Ingest Coordinator Assistant at Biennale Cinema, Venice
September 30, 2012 - October 12, 2025
Provided back-office support for the Ingest Coordinator, managed database, quality checks of films/DCP, and coordination between film studios and technical department.
Visual Identity Consultant at Ca’ Leon D’Oro SRL, Venice
April 30, 2012 - October 12, 2025
Consulted on brand identity including logo, stationery, website, social media promotion and Tripadvisor management.
Junior Account Intern at Ogilvy Interactive, Milan
June 30, 2011 - October 12, 2025
Supported digital marketing projects: digital and mobile marketing, social media, online branding, digital television, database marketing and performance measurements.
Junior Account Intern at Y&R, Milan
September 30, 2010 - October 12, 2025
Analyzed how the equity level of 40 nations was perceived by Italian youth using Brand Asset Valuator and Cross Cultural Consumer Characterization tools.
Art Copy (Identity Store and In-store Activities Responsible) at Antoniazzi, Milan
December 31, 2009 - October 12, 2025
Managed identity store and in-store activity renewals for a renowned Mantova pastry shop as part of Visual Identity coursework.
Advisor at ACI (Automobile Club Italy), Venice
August 31, 2009 - October 12, 2025
Coordinated relations between ACI and Edelman Print Agency for the event 'Penso e mi diverto' sponsored by DIAGEO Italy; managed local and national media interactions and contributed to event graphic design.
Brand Ambassador at Evolution
August 1, 2025 - October 12, 2025
Generate authentic connections with audiences to build trust and curiosity toward the brand; create marketing campaigns, ideate content, and respond to posts to engage the follower community; collaborate with the marketing team to develop strategies for increasing brand awareness; track and report on brand awareness and customer engagement metrics.
Game Presenter at Evolution
August 1, 2025 - October 12, 2025
Present and manage online streaming game sessions to ensure player engagement; clearly communicate game rules and provide guidance for a seamless experience; maintain a high-quality gaming environment by following hosting procedures; present blackjack and other games.
Senior Process Executive, Google Ads at Cognizant
December 1, 2024 - October 12, 2025
Implement optimization solutions: build campaigns for high-value advertisers; create keyword packs, bids and budgets; analyze data at account and campaign levels; produce reports to support optimization strategies; apply optimization techniques across GSN, GDN and YouTube; identify growth opportunities in large accounts and support sales teams in client conversations; ensure alignment with departmental processes.
Google Marketing Optimization Specialist at Cognizant
December 1, 2022 - October 12, 2025
Analyze, organize and define metrics for Google Ads campaigns via Salesforce for high-end advertisers.
Facebook Marketing Expert at Teleperformance
January 1, 2022 - October 12, 2025
Create, manage and optimize Facebook Ads campaigns for Core-range advertisers (budget of 200-5000€ per month).
General Manager at Ca’ Leon D’Oro
October 1, 2021 - October 12, 2025
Oversee daily operations: guest reception, staff management (including intern’s selection and training); manage relationships with commercial partners and providers.
Web Developer at Associazione Cavalcalupi Website
August 1, 2018 - October 12, 2025
Built a new, responsive and well-indexed WordPress website from scratch; original was in Java; authored a user guide to empower client updates.
Web Developer at Studio Capuis
January 1, 2015 - October 12, 2025
Created a responsive and fully indexed WordPress website.
Concierge at Ca’ Leon D’Oro
August 1, 2014 - October 12, 2025
Front office duties: welcomed guests, managed registrations and reservations via web and terminal.
Ingest Coordinator Assistant at Biennale Cinema
September 1, 2012 - October 12, 2025
Provided back-office support to the Ingest Coordinator: database compiling, supervising quality checks of films/DCP before projections, coordination between film studios delegations and the technical department.
Visual Identity Consultant at Ca’ Leon D’Oro SRL
April 1, 2012 - October 12, 2025
Consulted on the brand identity: logo, stationery, website, social media promotion and Tripadvisor management.
Junior Account Intern at Ogilvy Interactive
June 1, 2011 - October 12, 2025
Worked in the digital marketing area, developing projects in digital communication and supporting clients in elaborating new advertising and marketing strategies: digital and mobile marketing, social media, online branding, digital television, database marketing, and measurements through e-mail management.
Junior Account Intern at Y&R
September 1, 2010 - October 12, 2025
Analyzed how the equity level of 40 nations was perceived, by the specific target of the Italian youngsters, through the usage of tools typically used for brand analysis such as the BAV (Brand Asset Valuator) and the 4C's (Cross Cultural Consumer Characterization).
Art Copy (Identity Store and In-store Activities’s Responsible) at Antoniazzi
January 1, 2009 - October 12, 2025
Identity Store and In-store Activities renewals for Antoniazzi, Mantova-based pastry shop.
Advisor at ACI (Automobile Club Italy)
August 1, 2009 - October 12, 2025
Coordinated relations between the Automobile Club of Venice and Edelman Print Agency for the event “Penso e mi diverto” sponsored by DIAGEO Italy; managed local and national media interactions with ACI; contributed to the event’s graphic logo.
Brand Ambassador at Evolution, Malta
August 31, 2025 - August 31, 2025
Generated authentic connections with audiences to build trust and curiosity toward the brand; created marketing campaigns, ideated content and engaged the community; collaborated with the marketing team to develop strategies for increasing brand awareness; tracked and reported brand awareness and engagement metrics.
Game Presenter at Evolution, Malta
August 31, 2025 - August 31, 2025
Presented and managed online streaming game sessions, ensuring player engagement and enjoyment; clearly communicated game rules and provided guidance for a seamless experience; maintained a high-quality gaming environment by following hosting procedures; hosted games including blackjack and roulette.
Senior Process Executive (Google Ads) at Cognizant, Barcelona
December 31, 2024 - December 31, 2024
Implemented optimization solutions for high-value clients: built campaigns, created keyword packs, bids and budget suggestions; gathered and analyzed data at account and campaign levels; produced reports to support optimization strategies; applied optimization techniques across GSN, GDN and YouTube; identified growth opportunities and supported sales teams in client discussions.
Google Marketing Optimization Specialist at Cognizant, Lisbon
December 31, 2022 - December 31, 2022
Analyzed metrics to define the best performance measures for Google Ads campaigns via Salesforce for high-end advertisers.
Facebook Marketing Expert at Teleperformance, Lisbon
January 31, 2022 - January 31, 2022
Created, managed and optimized Facebook Ads Campaigns for Core advertisers (monthly budgets 200-5000€).
General Manager at Ca’ Leon D’Oro, Venice
October 31, 2021 - October 31, 2021
Full management of the operation: welcoming guests, staff management (including intern training), and liaison with commercial partners and providers.
Web Developer at Associazione Cavalcalupi Website, Venice
August 31, 2018 - August 31, 2018
Created a new, responsive and well-indexed WordPress website from scratch; prepared a user guide to enable client updates and adjustments.
Web Developer at Studio Capuis, Venice
January 31, 2015 - January 31, 2015
Developed a responsive and fully indexed WordPress website; provided client documentation for ongoing updates.
Concierge at Ca’ Leon D’Oro, Venice
August 31, 2014 - August 31, 2014
Front desk responsibilities: welcoming guests, managing registrations and reservations via web and terminal.
Ingest Coordinator Assistant at Biennale Cinema, Venice
September 30, 2012 - September 30, 2012
Back-office support: database compilation, supervising film quality checks (DCP) before projections, coordinating with film studios and technical teams.
Visual Identity Consultant at Ca’ Leon D’Oro SRL, Venice
April 30, 2012 - April 30, 2012
Consulted on brand creation including logo, stationery, website, social media promotion and Tripadvisor management.
Junior Account Intern at Ogilvy Interactive, Milan
June 30, 2011 - June 30, 2011
Supported digital marketing projects: social media, online branding, digital advertising and measurements via email management.
Junior Account Intern at Y&R, Milan
September 30, 2010 - September 30, 2010
Analyzed perceptions of national equity among Italian youth using Brand Asset Valuator (BAV) and Cross Cultural Consumer Characterization (4C's).
Art Copy (Identity Store & In-Store Activities Responsible) at Antoniazzi, Milan
December 31, 2009 - December 31, 2009
Managed Identity Store and in-store activities renewals as part of Visual Identity course project.
Advisor at ACI (Automobile Club Italy), Venice
August 31, 2009 - August 31, 2009
Coordinated relations between ACI and Edelman for the event 'Penso e mi diverto'; managed media interactions and contributed to event branding.
Senior Process Executive - Google Ads at Cognizant, Barcelona
January 1, 2023 - December 1, 2024
Implement optimization solutions for high-value advertising customers; build campaigns, keyword packs, bids and budget suggestions; analyze data at account and campaign level; create reports; optimize across GSN, GDN and YouTube; identify growth opportunities and support sales teams; ensure adherence to departmental processes; provide excellent customer service to Account Leads.
Facebook Marketing Expert at Teleperformance, Lisbon
October 1, 2021 - January 1, 2022
Creation, management and optimization of Facebook Ads Campaigns for Core range advertisers (monthly budget 200-5000€).
General Manager at Ca’ Leon D’oro, Venice
September 1, 2014 - October 1, 2021
Complete management of the structure: welcoming guests, staff management (including interns) and dealing with commercial partners and providers.
Web Developer at Associazione Cavalcalupi Website, Venice
October 1, 2017 - August 1, 2018
Created from scratch a new, responsive and well-indexed WordPress website; also curated a user guide to enable client updates.
Web Developer at Studio Capuis, Venice
October 1, 2014 - January 1, 2015
Created a responsive and fully indexed WordPress website; curated a user guide for client updates.
Concierge at Ca’ Leon D’oro, Venice
September 1, 2012 - August 1, 2014
Front desk welcoming guests, managing registrations and reservations via web and terminal.
Visual Identity Consultant at Ca’ Leon D’oro SRL, Venice
December 1, 2011 - April 1, 2012
Brand identity work including logo, stationery, website, social media promotion and Tripadvisor management.

Education

Web Design Course at AVA Venezia
January 1, 2011 - January 1, 2011
Master’s Degree in Brand, Fashion and Design Strategy and Communication at IULM University, Milano
January 1, 2010 - January 1, 2010
Bachelor’s Degree in Law at Bologna University
January 1, 2008 - January 1, 2008
Master’s Degree in Brand, Fashion and Design Strategy and Communication at IULM University, Milano (Italy)
January 11, 2030 - January 1, 2010
Bachelor’s Degree in Law at University of Bologna, Bologna (Italy)
January 11, 2030 - January 1, 2008
Web Design Course at AVA Venezia
January 11, 2030 - January 1, 2011
Web Design Course at AVA Venezia
January 11, 2030 - January 1, 2011
Master’s Degree in Brand, Fashion and Design Strategy and Communication at IULM University, Milano
January 11, 2030 - January 1, 2010
Bachelor’s Degree in Law at University of Bologna
January 11, 2030 - January 1, 2008
Web Design Course at AVA Venezia
January 1, 2011 - January 1, 2011
Master’s Degree in Brand, Fashion and Design Strategy and Communication (Communication Sciences) at IULM University, Milano
January 1, 2010 - January 1, 2010
Bachelor’s Degree in Law at Bologna University
January 1, 2008 - January 1, 2008
Web Design Course at AVA Venezia
January 1, 2011 - December 19, 2025
Master’s Degree in Brand, Fashion and Design Strategy and Communication at IULM University, Milan
January 1, 2010 - December 19, 2025
Bachelor’s Degree in Law at University of Bologna
January 1, 2008 - December 19, 2025

Qualifications

Driving License - Italian B
January 11, 2030 - October 30, 2025

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail, Gaming