Yuko Kinouchi

Senior Analyst, Digital Marketing Strategy at Accenture Japan Co Ltd.

Campaign analytics and media planning across finance, insurance, and material sectors. Defined requirements and GA tag implementations. Built dashboards in Looker Studio, BigQuery, and Tableau, integrating sales and marketing KPIs. PMO across website renewal for a telecom client and a mobile app promotion campaign for a finance company. Achieved strong stakeholder alignment and data-driven decisionmaking.

Operations - Technical Support Analyst (B2B) at Accenture Japan Co Ltd.

Technical support and troubleshooting for rich-media, data-driven creatives, and Google Marketing Platform (Display & Video 360, Campaign Manager 360, Studio) for domestic and international agencies via email and chat. Escalated complex issues to global 2nd-tier support, on-boarded and trained new joiners, and analyzed digital marketing processes to improve efficiency.

Educator at The National Art Center, Tokyo

Planned and organized public workshops; wrote, edited and published exhibition handouts; managed the museum internship program for 10 students per year and the museum volunteer program for 100 students per year; contributed to and edited public relations and research reports.