Hi, I'm Maya Kate Duncan. I'm a Sydney-based Pilates Instructor and multi-channel brand storyteller who builds online communities and elevates brand presence through social media, content creation, and wellness-focused campaigns. I love blending technical precision with creative storytelling, leading teams, and delivering measurable growth across Instagram, TikTok, LinkedIn, and email marketing for lifestyle, wellness, and fashion brands. I thrive in collaborative environments that prize community, authenticity, and continuous learning.

Maya Kate Duncan

Hi, I'm Maya Kate Duncan. I'm a Sydney-based Pilates Instructor and multi-channel brand storyteller who builds online communities and elevates brand presence through social media, content creation, and wellness-focused campaigns. I love blending technical precision with creative storytelling, leading teams, and delivering measurable growth across Instagram, TikTok, LinkedIn, and email marketing for lifestyle, wellness, and fashion brands. I thrive in collaborative environments that prize community, authenticity, and continuous learning.

Available to hire

Hi, I’m Maya Kate Duncan. I’m a Sydney-based Pilates Instructor and multi-channel brand storyteller who builds online communities and elevates brand presence through social media, content creation, and wellness-focused campaigns.

I love blending technical precision with creative storytelling, leading teams, and delivering measurable growth across Instagram, TikTok, LinkedIn, and email marketing for lifestyle, wellness, and fashion brands. I thrive in collaborative environments that prize community, authenticity, and continuous learning.

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Language

English
Fluent

Work Experience

Pilates Instructor at Peaches Pilates & Total Tone
February 1, 2025 - October 30, 2025
Teach dynamic classes across Pilates, Total Tone, and independently design creative, progressive class flows that prioritize alignment, technique, and long-term client results; blend technical precision with encouragement to build confidence and connection; community-driven teaching style.
Founder & Manager at MKD Socials
February 1, 2025 - Present
Founded and managed MKD Socials, boutique social media and content agency supporting wellbeing, lifestyle, and creative brands. Develop and execute end-to-end digital strategies across Instagram, TikTok, LinkedIn, and email marketing. Create compelling brand storytelling and content including copywriting, video, and design tailored to client goals. Launch and manage multi-channel campaigns, from concept to reporting, driving growth in engagement, reach, and conversions.
Pilates Instructor at Peaches Pilates & Total Tone
February 1, 2025 - Present
Teach dynamic classes across Pilates, Total Tone, and independently design creative, progressive class flows that prioritize alignment, technique, and long-term client results.
Founder & Manager at MKD Socials
February 1, 2025 - Present
Founded and manages MKD Socials, a boutique social media and content agency supporting wellness, lifestyle, and creative brands. Develops and executes end-to-end digital strategies across Instagram, TikTok, LinkedIn, and email marketing. Creates compelling brand storytelling and content including copywriting, video, and design tailored to client goals. Leads multi-channel campaigns from concept to reporting, driving growth, engagement, reach, and conversions.
Founder & Social Media Manager at MKD Socials
February 1, 2025 - Present
Founded and managed a boutique social media and content agency supporting wellness, lifestyle, and creative brands; developed end-to-end digital strategies across Instagram, TikTok, LinkedIn, and email marketing; created compelling brand stories and content; built engaged online communities; grew brand presence.
Pilates Instructor at Peaches Pilates & Total Tone
February 1, 2025 - Present
Teach dynamic classes across Peaches Pilates, Total Tone, and independently. Design creative, progressive class flows prioritising alignment, technique, and long-term client results. Recognised for a community-driven teaching style, blending technical precision with encouragement to build confidence and connection.
Founder at MKD Socials
February 1, 2025 - Present
Founded and manage MKD Socials, a boutique social media and content agency supporting wellness, lifestyle, and creative brands; develop end-to-end digital strategies across Instagram, TikTok, LinkedIn and email marketing, including copywriting, video, and design tailored to client goals.
Pilates Instructor at Private clients / Freelance
February 1, 2025 - Present
Teach dynamic Pilates and Total Tone classes, developing progressive flows that prioritise alignment, technique and long-term client results while building confidence and connection with participants.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 30, 2024 - October 15, 2025
Managed social media and digital marketing for Mojo Health Bar, enhancing the cafe’s online presence and customer reach. Created and curated compelling content showcasing the cafe’s food, promotions, and unique atmosphere. Grew the brand’s social following fourfold within the first year of taking over the accounts and significantly increased engagement and customer interaction, boosting brand awareness and daily footfall.
Social Media Manager at Mojo Health Bar
June 1, 2024 - June 1, 2024
Managed social media and digital marketing for Mojo Health Bar, enhancing cafe’s online presence and customer reach; created compelling content (food, wellness) and grew the brand’s social following fourfold within the first year; increased engagement and daily footfall.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 1, 2024 - October 16, 2025
Managed social media and digital marketing for Mojo Health Bar, enhancing the cafe’s online presence and customer reach. Created and curated compelling content showing the cafe’s food, promotions, and unique atmosphere. Grew the brand’s social following fourfold within the first year of taking over the accounts.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 1, 2024 - October 15, 2025
Managed social media and digital marketing for Mojo Health Bar, enhancing the cafe's online presence; created content featuring cafe food, promotions, and unique brand atmosphere; grew the brand’s social following in the first year and improved customer engagement.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 1, 2024 - October 11, 2025
Managed social media and digital marketing for Mojo Health Bar, enhancing online presence, creating content showcasing cafe offerings, and building engaged online communities. Increased brand awareness and daily footfall.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 1, 2024 - October 11, 2025
Manage social media and digital marketing for Mojo Health Bar, enhancing cafe online presence and customer reach. Create and curate content showcasing cafe offerings and unique atmosphere; grew the brand’s social following fourfold in the first year; increased engagement and customer interaction.
Social Media Manager at Mojo Health Bar / Perpetua Fitness
June 1, 2024 - October 11, 2025
Managed social media and digital marketing for Mojo Health Bar; elevated the cafe’s online presence, grew brand voice, and expanded customer reach. Created compelling content featuring the cafe’s food, promotions and unique atmosphere; increased engagement and brand awareness.
Front of House Manager at Perpetua Fitness
January 31, 2024 - October 15, 2025
Led a team of front-of-house staff, including training and scheduling, and carried out regular performance reviews to maintain a cohesive team. Managed hiring, interviewing, training, and development of new employees. Implemented and maintained front desk procedures, improving efficiency and member satisfaction.
Front of House Manager at Perpetua Fitness
January 1, 2024 - January 1, 2024
Led a team of front-of-house staff; trained and scheduled staff; carried out regular performance reviews; hired and onboarded new employees; implemented front desk procedures to improve efficiency and member satisfaction.
Front of House Manager at Perpetua Fitness
January 1, 2024 - October 16, 2025
Led a team of front-of-house staff and was involved with training and scheduling, as well as carrying out regular performance reviews, and ensuring the team was cohesive and that all staff were performing at their best. Hiring new team members; interviewing, selecting, training and developing all new employees. Implemented and maintained front desk procedures, resulting in improved working efficiency and enhanced staff satisfaction.
Front of House Manager at Mojo Health Bar / Perpetua Fitness
January 1, 2024 - October 15, 2025
Led a team of front-of-house staff, trained and scheduled, conducted regular performance reviews, and ensured cohesive team performance; recruited new staff; implemented front desk procedures to improve efficiency and customer service.
Front of House Manager at Perpetua Fitness
January 1, 2024 - October 11, 2025
Led and organized front-of-house staff, coordinated training and scheduling, conducted regular performance reviews, and ensured team cohesiveness and peak performance.
Front of House Manager at lululemon
January 1, 2024 - October 11, 2025
Led a team of front-of-house staff, including training, scheduling and conducting regular performance reviews to maintain cohesion and high performance. Recruited and onboarded new team members; implemented front desk procedures to improve efficiency and member satisfaction.
Front of House Manager at Mojo Health Bar / Perpetua Fitness
January 1, 2024 - October 11, 2025
Led a team of front-of-house staff; trained and scheduled, carried out performance reviews, and ensured the team remained cohesive and performing at their best. Implemented front desk procedures to improve efficiency and customer service.
Community Leader at Lululemon
September 30, 2021 - October 15, 2025
Created a positive in-store environment and played a crucial role in driving sales and enhancing the overall customer experience. Trained and developed a team of educators to deliver the Lululemon ethos. Organized events and pop-ups with ambassadors to grow the community. Worked with store management to implement visual merchandising standards and operating procedures, engaging with customers to increase satisfaction and repeat business.
Community Leader at lululemon
September 1, 2021 - September 1, 2021
Created a positive and motivating in-store environment; drove sales and engaged customers; trained and developed ambassadors; organized events and pop-ups to grow community and brand presence.
Community Leader at Lululemon
September 1, 2021 - October 15, 2025
Created a positive in-store environment, led a sales team, trained and developed a team of ‘educators’, and organized events and pop-ups with ambassadors to grow community engagement and customer relationships.
Community Leader at Lululemon
September 1, 2021 - October 11, 2025
Created a positive in-store environment, drove sales and customer experience, trained and developed a team of store educators, organized events and pop-ups with ambassadors, and maintained visual merchandising standards.
Community Leader at lululemon
September 1, 2021 - October 11, 2025
Created a positive in-store environment and built relationships with ambassadors; sourced suitable trainers and brand ambassadors. Organized events and pop-ups, collaborated with store management to implement visual merchandising standards and operational processes, and engaged with customers to boost satisfaction and repeat business.
Founder at MKD Socials
September 1, 2021 - October 11, 2025
Founded and managed MKD Socials, a boutique social media and content agency supporting wellness, lifestyle, and creative brands. Develop end-to-end digital strategies across Instagram, TikTok, LinkedIn, and email marketing; create compelling brand storytelling and content including copywriting, video, and design; grow client reach and engagement.
Community Leader at Lululemon
September 1, 2021 - October 11, 2025
Built relationships with store ambassadors, recruited and trained new staff, and fostered a positive in-store community; organized events and pop-ups to grow customer engagement.

Education

Level 3 & 4 Personal Training (Pilates) and Pilates Teacher Training at University College Dublin
January 1, 2020 - October 11, 2025
Pilates Teacher Training (Level 3 & 4 Personal Training Qualification) at University College Dublin
January 11, 2030 - January 1, 2020
Pilates Teacher Training at University College Dublin
January 1, 2020 - December 31, 2020
Pilates Teacher Training at University College Dublin
January 11, 2030 - October 16, 2025
Pilates Teacher Training at University College Dublin
January 11, 2030 - October 30, 2025

Qualifications

Level 3 & 4 Personal Training (Pilates)
January 1, 2020 - October 11, 2025
Pilates Teacher Training
January 1, 2020 - October 11, 2025
Level 3 and 4 Personal Training Qualification
January 11, 2030 - January 1, 2020
Pilates Teacher Training
January 11, 2030 - January 1, 2020
Bachelor of Sports and Exercise Management
January 11, 2030 - October 11, 2025
Level 3 and 4 Personal Training Qualifications
January 1, 2020 - October 11, 2025
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 15, 2025
Pilates Teacher Training
January 11, 2030 - October 15, 2025
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 15, 2025
Pilates Teacher Training
January 11, 2030 - October 15, 2025
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 15, 2025
Pilates Teacher Training
January 1, 2020 - December 31, 2020
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 15, 2025
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 16, 2025
Level 3 & 4 Personal Training Qualification
January 1, 2020 - October 16, 2025
Level 3 & 4 Personal Training Qualification
January 11, 2030 - January 1, 2020
Level 3 & 4 Personal Training Qualification
January 11, 2030 - January 1, 2020
Pilates Teacher Training
January 11, 2030 - October 30, 2025

Industry Experience

Media & Entertainment, Healthcare, Retail, Professional Services, Education, Travel & Hospitality, Other