Available to hire
I’m a results-driven Marketing and Communications Specialist with expertise in brand management, digital marketing, and strategic campaign execution. I craft integrated campaigns that resonate with target audiences and drive measurable growth.
I excel in content creation, graphic design, and business development, leveraging data-driven insights to optimize strategies across multiple platforms. I’m passionate about building strong brands, forging partnerships, and delivering campaigns that spark conversation and boost engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Manager at Mmelesi Lodge
January 1, 2014 - October 11, 2025Led the rebranding initiative, developed a comprehensive corporate identity strategy, and created integrated campaigns across print, digital, and social media. Produced marketing materials and copy, implemented a social media strategy, and ensured consistent brand messaging.
Account Executive at The Creative Lab
August 1, 2022 - October 11, 2025Coordinated with graphic designers, website developers, creative directors, account managers, and copywriters to ensure smooth workflow. Applied agile project management (Scrum) to prioritize tasks, oversaw procurement of marketing collateral, and managed client campaigns and social media accounts.
Co-Founder & Head of Communications and Advocacy at Impact Foundation Lesotho
September 1, 2024 - PresentLeading communications and advocacy efforts to raise mental health awareness. Develops strategic campaigns, manages social media, creates impactful content, and builds relationships with stakeholders, media, and partners to amplify the message.
Business Development at Mebala.co Marketing Agency
May 1, 2020 - October 11, 2025Managed and nurtured the sales pipeline, maintained client relationships, identified upselling opportunities, and developed targeted campaigns to generate new leads. Conducted market research and collaborated with the creative team on advertising solutions for SMEs.
Sales Promoter at Econet Lesotho
December 31, 2016 - October 11, 2025Promoted Econet Lesotho products and services at retail stores and events, communicated features and benefits, and gathered customer feedback to inform pricing and satisfaction.
Volunteer at Dublin South City Partnership
November 30, 2022 - October 11, 2025Coordinated outreach events and activities in Dublin and Co Meath in collaboration with staff.
Liquor Store Clerk at Mmelesi Off-sales
December 31, 2015 - October 11, 2025Aided customers in selecting and purchasing alcoholic beverages, provided excellent customer service, and assisted with inventory and monthly counts.
Co-Founder & Head of Communications and Advocacy at Impact Foundation Lesotho
September 1, 2024 - PresentLeading communications and advocacy efforts; developing and executing strategic campaigns; managing social media; creating impactful content to spark conversations; building relationships with stakeholders, media, and partners to amplify our message; driving initiatives like 'U SHAP?' to break stigma and promote mental well-being.
Account Executive at The Creative Lab
August 1, 2022 - October 11, 2025Collaborated with a team of graphic designers, website developers, creative directors, account managers, and copywriters to ensure smooth communication and efficient workflow. Used agile project management (Scrum) to prioritize tasks. Managed procurement of marketing collateral and oversaw campaign management. Interpreted client briefs and tenders, contributed to copy for marketing materials, and generated campaign reports. Responsible for overseeing clients' social media accounts.
Marketing Manager at Mmelesi Lodge
August 31, 2024 - October 11, 2025Led the rebranding initiative, developing a comprehensive corporate identity strategy, delivering a refreshed brand image and increased market recognition. Created and executed integrated marketing campaigns across print, digital, and social media. Produced compelling copy for materials, website, and social posts. Implemented a social media strategy to grow online presence and engagement. Collaborated with cross-functional teams to ensure consistent brand messaging and visual identity.
Business Development at Mebala.co Marketing Agency
May 31, 2020 - October 11, 2025Managed and nurtured the existing sales pipeline, maintained relationships with current clients, identified upsell opportunities, and implemented targeted marketing campaigns to generate new leads for SME clients. Conducted market research and analysis, collaborated with the creative team to tailor advertising and marketing solutions.
Sales Promoter at Econet Lesotho
January 1, 2016 - October 11, 2025Promoted and demonstrated Econet Lesotho products and services to customers; effectively communicated features and benefits; gathered customer feedback on products, pricing, and satisfaction.
Liquor Store Clerk at Mmelesi Off-sales
December 31, 2015 - October 11, 2025Assisted customers in selecting and purchasing alcoholic beverages; provided customer service; monitored inventory levels and assisted in placing orders; participated in monthly counts and reconciliations.
Volunteer at Dublin South City Partnership
November 30, 2022 - October 11, 2025Helped coordinate outreach events and activities in Dublin and Co Meath.
Marketing Manager at Mmelesi Lodge
January 1, 2014 - October 11, 2025Led marketing and communications efforts for Mmelesi Lodge, including branding, campaigns, copywriting, and social media strategy.
Marketing Manager at Mmelesi Lodge
August 31, 2024 - October 11, 2025Led rebranding and brand development for Mmelesi Lodge, including corporate identity and integrated campaigns across channels.
Education
Cambridge Overseas School Certificate at Sefika High School
January 1, 2005 - January 1, 2010Associate Degree in Marketing Management at Limkokwing University of Creative Technology
January 1, 2011 - January 1, 2014Cambridge Overseas School Certificate at Sefika High School
January 1, 2005 - January 1, 2010Associate Degree in Marketing Management at The Limkokwing University of Creative Technology
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Education, Professional Services, Media & Entertainment, Non-Profit Organization, Software & Internet, Retail, Travel & Hospitality, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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