Anupama Nair
I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn.
About
I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact.
I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.
- 12 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
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Work experience· 9 roles
Analyzed customer perceptions through review analysis and netnography to identify four strategic pillars – trust, calm companionship, comfort, and heritage – forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google platforms, incorporating funnel optimisation, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.
Analysed customer perceptions via review analysis and netnography to identify four strategic pillars—trust, calm companionship, comfort, and heritage—forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google, incorporating funnel optimization, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.
Analyzed customer perceptions via review analysis and netnography to identify four strategic pillars—trust, calm companionship, comfort, and heritage—forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google, incorporating funnel optimisation, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.
Education· 5
Certifications and awards· 10
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