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I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact. I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.…I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact. I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.

Anupama Nair

Digital Marketer, Marketing Strategist, Content Creator, +3

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I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact. I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.…I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact. I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.

Available to hire

I am a data-driven and creatively strategic digital marketing professional with hands-on experience managing multi-channel paid campaigns across Google, Meta, and LinkedIn. I translate audience insights into performance-optimized ad strategies that deliver measurable ROI, blending analytical rigor from agency work with a consultancy mindset developed at the University of Birmingham. I specialise in campaigns that combine precision, storytelling, and commercial impact.

I am recognised for a collaborative and empathetic leadership approach that brings out the best in teams while maintaining a sharp focus on results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Intern at M3 Agency

September 1, 2025 - October 11, 2025

Analyzed customer perceptions via review analysis and netnography to identify four strategic pillars—trust, calm companionship, comfort, and heritage—forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google, incorporating funnel optimisation, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.

Biddable Media Analyst at Performics (Publicis Media)

August 1, 2023 - October 11, 2025

Managed high-budget PPC campaigns (£180,000/month) for a financial client, achieving a 75% customer acquisition increase through precise bid strategies and audience targeting. Conducted deep-dive analyses on audience segmentation and device usage, improving search engine performance by 230%. Trained and mentored a team of three executives on digital strategy, campaign optimisation, and stakeholder communication.

Strategic Marketing Consultant at Solihull Moors Women’s Football Club

August 1, 2025 - October 11, 2025

Led a seven-member team to improve community engagement, fan growth, and matchday experience through persona mapping and fan journey optimisation. Conducted primary interviews and online website and social media audits to identify engagement gaps, developing four actionable strategies to enhance brand visibility and loyalty by 30%.

Digital Marketing Intern at M3 Agency

September 1, 2025 - October 11, 2025

Analysed customer perceptions via review analysis and netnography to identify four strategic pillars—trust, calm companionship, comfort, and heritage—forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google, incorporating funnel optimization, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.

Biddable Media Analyst at Performics (Publicis Media)

August 1, 2013 - October 11, 2025

Managed high-budget PPC campaigns (£180,000/month) for a financial client, achieving a 75% increase in customer acquisitions through precise bid strategies and audience targeting. Conducted deep-dive analyses on audience segmentation and device usage, improving search performance by 230%. Trained and mentored a team of three executives on digital strategy, campaign optimization, and stakeholder communication.

Strategic Marketing Consultant at Solihull Moors Women’s Football Club

August 1, 2015 - October 11, 2025

Led a seven-member team to improve community engagement, fan growth, and matchday experience through persona mapping and fan journey optimization. Conducted primary interviews and audits to identify engagement gaps, developing four actionable strategies to enhance brand visibility and loyalty by 30%.

Digital Marketing Intern at M3 Agency

September 1, 2025 - October 11, 2025

Analyzed customer perceptions through review analysis and netnography to identify four strategic pillars – trust, calm companionship, comfort, and heritage – forming the foundation of a creative communication strategy. Designed a multi-channel Hook-to-Book campaign plan across Meta and Google platforms, incorporating funnel optimisation, persona-based messaging, and sequential retargeting to increase booking intent by 25%. Developed a KPI-based execution roadmap outlining creative production, testing, and scaling stages to ensure consistent campaign performance.

Biddable Media Analyst at Performics (Publicis Media)

August 1, 2023 - October 11, 2025

Strategic Marketing Consultant (Intern) at Solihull Moors Women’s Football Club

August 1, 2025 - October 11, 2025