Available to hire
I’m a Product Designer with 12 years of experience creating user-centered and business-driven digital products. I combine strategic thinking, user research, design systems, and prototyping to craft solutions that balance user needs with business objectives. By integrating AI tools into my workflow, I accelerate research, ideation, and testing to deliver smarter, more efficient, and data-informed design outcomes.
I’m passionate about aligning design strategy with product goals, ensuring every experience is intuitive, scalable, and impactful. I enjoy teaching and mentoring, collaborating with cross-functional teams, and delivering design systems that scale across products and platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Expert UX/UI Designer at Self-employed
March 1, 2025 - PresentDefine UX strategies that align with business objectives and user needs. Create wireframes, flow diagrams, user flows, and high- to low-fidelity prototypes. Design comprehensive interaction models for web, mobile, and responsive platforms. Lead collaborative design workshops and ideation sessions with key stakeholders. Build, maintain, and evolve scalable design systems, style guides, and UI libraries. Work closely with developers to ensure accurate and high-quality implementation. Apply design fundamentals such as visual hierarchy, typography, layout, and color theory. Participate in regular design reviews, critiques, and iteration processes. Proficient with Figma, Adobe XD, Sketch, InVision, and Adobe Creative Suite. Solid understanding of HTML/CSS and effective collaboration with front-end teams.
Expert UX/UI Designer at Novobit
March 2, 2025 - October 11, 2025Deliver a wide range of high-quality UX deliverables, including heuristic evaluations, competitive audits, user journey maps, personas, user flows, concept models, wireframes, and prototypes. Define and maintain design guidelines and standards to ensure consistency across products. Establish a clear design vision and strategy aligned with business goals. Review team design work to ensure alignment with design standards and project objectives. Conduct user research to identify pain points and propose actionable design solutions.
Lead UX/UI Designer at ADDINN
April 14, 2022 - October 11, 2025Guide and mentor junior designers; collaborate with product managers, developers, and stakeholders to align design with business goals. Manage design timelines and ensure on-time delivery of high-quality assets. Conduct user research and develop personas to inform design decisions. Simplify and optimize user flows for better usability and efficiency. Create and maintain design systems and UI kits to ensure consistency across platforms. Deliver detailed design specifications and assets to development teams.
Substitute teacher at ISET RADES
July 31, 2022 - October 11, 2025Teaching graphic and UX/UI Design for master's level students. Preparing students for careers in graphic and UX/UI design by teaching them design principles, techniques, and other relevant informations. Evaluating student work and providing feedback to students based on their progress in the course.
Sr UX/UI Designer at Mobelite
July 30, 2020 - October 11, 2025Analyze user behavior, needs, and motivations to inform design decisions. Develop wireframes and high-fidelity mockups to illustrate user flows and layouts. Design aesthetically pleasing user interfaces that align with brand guidelines. Participate in sprint planning, daily standups, and design reviews.
UX/UI Designer at Webreflex
May 12, 2019 - October 11, 2025Design aesthetically pleasing user interfaces that align with brand guidelines. Design low-fidelity wireframes to outline the structure of a page or app. Create design systems and reusable components to maintain consistency across products. Adjust designs based on technical constraints or feedback from developers.
Graphic Designer at Vistaprint
July 31, 2018 - October 11, 2025Execute design updates, expansions and revisions on existing designs. Create original illustrations, sketches, layouts, and production of final designs and images. Provide assistance and support to Art Directors. Maintain a balance of quality and efficiency of individual deliverables.
Visual identity Responsible at Al Asmai
January 30, 2016 - October 11, 2025Design the visual identity. Design the online display ads. Coordinate all public relations activities.
3d designer at dart group
January 30, 2014 - October 11, 20253D modeling and architectural visualization.
Web designer at Cortix
August 13, 2012 - October 11, 2025Design banners, icons, and other visual content for the website. Create wireframes or mockups to map out the site’s basic structure and elements.
Expert UX/UI Designer at Self-employed
March 1, 2025 - PresentDefine UX strategies aligned with business objectives and user needs; create wireframes, flow diagrams, user flows, and high- to low-fidelity prototypes; design interaction models for web, mobile, and responsive platforms; lead design workshops and ideation sessions with stakeholders; build and evolve scalable design systems, style guides, and UI libraries; collaborate with developers to ensure accurate implementation; apply visual design fundamentals; participate in design reviews and iteration; proficient with Figma, Adobe XD, Sketch, InVision, and Adobe Creative Suite; solid understanding of HTML/CSS and collaboration with front-end teams.
Lead UX/UI Designer at Novobit
February 28, 2025 - October 11, 2025Built relationships with Volkswagen development and QA teams to ensure optimal design outcomes; delivered heuristic evaluations, competitive audits, user journey maps, personas, user flows, concept models, wireframes, and prototypes; defined and maintained design guidelines and standards; established a design vision and strategy aligned with business goals; reviewed team work to ensure alignment with standards; conducted user research to identify pain points and propose actionable design solutions.
Lead UX/UI Designer at ADDINN
April 14, 2022 - October 11, 2025Guided and mentored junior designers; collaborated with product managers, developers, and stakeholders to align design with business goals; managed design timelines and asset delivery; conducted user research and developed personas; simplified and optimized user flows; created and maintained design systems and UI kits; delivered detailed design specifications to development teams.
Substitute teacher at ISET RADES
July 31, 2022 - October 11, 2025Teaching graphic and UX/UI design for master's level students; prepared students for careers in graphic and UX/UI design; evaluated student work and provided feedback.
Sr UX/UI Designer at Mobelite
July 30, 2020 - October 11, 2025Analyze user behavior, needs, and motivations to inform design decisions; develop wireframes and high-fidelity mockups; design aesthetically pleasing user interfaces that align with brand guidelines; participate in sprint planning, daily standups, and design reviews.
UX/UI Designer at Webreflex
May 12, 2019 - October 11, 2025Design aesthetically pleasing user interfaces that align with brand guidelines; design low-fidelity wireframes; create design systems and reusable components; iterate designs based on technical constraints or developer feedback.
Graphic Designer at Vistaprint
July 31, 2018 - October 11, 2025Execute design updates, expansions and revisions; create original illustrations, sketches, layouts; provide assistance to Art Directors; balance quality and efficiency of deliverables.
Visual Identity Responsible at Al Asmai
January 30, 2016 - October 11, 2025Design visual identity and online display ads; coordinate public relations activities; design marketing assets.
3D Designer at Dart Group
January 30, 2014 - October 11, 20253D modeling; architectural visualization.
Web Designer at Cortix
August 13, 2012 - October 11, 2025Design banners, icons, and visual content; create wireframes or mockups to map out site structure.
Expert UX/UI Designer at Self-employed
March 1, 2025 - PresentDefine UX strategies aligned with business objectives and user needs. Create wireframes, flow diagrams, user flows, and prototypes from high to low fidelity for web, mobile, and responsive platforms. Design comprehensive interaction models and lead collaborative workshops with stakeholders. Build, maintain, and evolve scalable design systems and UI libraries. Work closely with developers to ensure accurate implementation, applying visual hierarchy, typography, layout, and color theory. Proficient with Figma, Adobe XD, Sketch, InVision; solid HTML/CSS understanding.
Expert UX/UI Designer at Novobit
February 28, 2025 - October 11, 2025Delivered a wide range of UX deliverables, defined design guidelines and standards, established a design vision aligned with business goals, and conducted user research to identify pain points and propose actionable solutions. Collaborated with VW development/QA teams to ensure production quality.
Lead UX/UI Designer at ADDINN
April 14, 2022 - October 11, 2025Guided and mentored junior designers, collaborated with product managers and developers to align design with business goals, managed design timelines, and delivered high-quality assets. Conducted user research and developed personas; simplified and optimized user flows; created and maintained design systems and UI kits.
Substitute Teacher at ISET RADES
July 31, 2022 - October 11, 2025Taught graphic and UX/UI design to master's level students, prepared students for careers in design, and evaluated work with constructive feedback.
Sr UX/UI Designer at Mobelite
July 30, 2020 - October 11, 2025Analyzed user behavior and motivations to inform design decisions; developed wireframes and high-fidelity mockups; designed aesthetically pleasing interfaces aligned with brand guidelines; participated in sprint planning, daily standups, and design reviews.
UX/UI Designer at Webreflex
May 12, 2019 - October 11, 2025Designed aesthetically pleasing user interfaces; created low- and high-fidelity wireframes; built design systems and reusable components; iterated designs based on technical constraints and developer feedback.
Graphic Designer at Vistaprint
July 31, 2018 - October 11, 2025Executed design updates, expansions, and revisions; produced illustrations, layouts, and final designs; supported Art Directors; balanced quality and efficiency of deliverables.
Visual Identity Responsible at Al Asmai Dubai
January 30, 2016 - October 11, 2025Designed visual identity and online display ads; coordinated public relations assets and activities.
3D Designer at "Dart Group"
January 30, 2014 - October 11, 20253D modeling and architectural visualization.
Web Designer at "Cortix"
August 13, 2012 - October 11, 2025Designed banners, icons, and visual content; created wireframes to map site structure; collaborated with developers to implement designs.
Design Teacher at Digital College
October 1, 2025 - PresentTeach UX research, UI design, prototyping, and usability testing. Deliver courses in visual design, color theory, typography, composition, and image retouching. Guide students through complete design projects from concept to interactive prototype. Lead practical workshops using Figma, Adobe Creative Suite, and collaborative design tools. Mentor students in portfolio development and career preparation.
Product Designer at Self-employed
March 1, 2025 - PresentLead end-to-end UX/UI design for logistics, transportation, insurance, and real estate applications, retail platforms, and train-management systems; delivering intuitive, business-driven digital experiences. Define UX strategies aligned with business goals; create wireframes, flows, and high- to low-fidelity prototypes. Design interaction models for web, mobile, and responsive platforms; lead workshops; evolve scalable design systems and UI libraries. Collaborate with developers to ensure accurate implementation; apply visual hierarchy, typography, layout, and color theory; contribute to design reviews.
Expert UX/UI Designer at Novobit
April 15, 2022 - PresentWork on a logistics application and a people management platform for the Volkswagen Group, focusing on optimizing workflows, user efficiency, and design consistency. Build relationships with Volkswagen development and QA teams; deliver UX deliverables including heuristic evaluations, competitive audits, user journey maps, personas, user flows, wireframes, and prototypes. Define and maintain design guidelines and standards; establish a clear design vision and strategy aligned with business goals. Conduct user research to identify pain points and propose actionable design solutions.
Lead UX/UI Designer at ADDINN
August 1, 2020 - April 14, 2022Guide and mentor junior designers; collaborate with product managers, developers, and stakeholders to align design with business goals. Manage design timelines and ensure on-time delivery of high-quality assets. Conduct user research and develop personas to inform design decisions. Simplify and optimize user flows; create and maintain design systems and UI kits. Deliver detailed design specifications to development teams; collaborate with front-end teams.
Substitute Teacher at ISET RADES
September 15, 2018 - July 31, 2022Teaching graphic and UX/UI design for master's level students; preparing students for careers in graphic and UX/UI design by teaching design principles, techniques, and other relevant information. Evaluating student work and providing feedback based on progress.
Sr UX/UI Designer at Mobelite
June 20, 2019 - July 30, 2020Analyze user behavior, needs, and motivations to inform design decisions. Develop wireframes and high-fidelity mockups to illustrate user flows and layouts. Design aesthetically pleasing user interfaces that align with brand guidelines. Participate in sprint planning, daily standups, and design reviews.
UX/UI Designer at Webreflex
August 1, 2018 - May 12, 2019Design aesthetically pleasing user interfaces that align with brand guidelines. Design low-fidelity wireframes and create design systems and reusable components. Adapt designs based on technical constraints or feedback from developers.
Graphic Designer at Vistaprint
February 23, 2016 - July 31, 2018Execute design updates, expansions and revisions on existing designs; create original illustrations, layouts, and production of final designs and images. Provide assistance and support to Art Directors; maintain quality and efficiency of deliverables.
Visual Identity Responsible at Al Asmai
February 14, 2014 - January 30, 2016Design the visual identity; design the online display ads; coordinate all public relations activities.
3D Designer at Dart Group
February 20, 2013 - January 30, 20143D modeling; architectural visualization.
Education
Qualifications
Bachelor degree in communication and multimedia
January 11, 2030 - January 1, 2011Google UX Design Professional Certificate
January 1, 2021 - October 11, 2025Business English, AMIDEAST
January 1, 2018 - October 11, 2025Entrepreneurship and project management, MSB (Tunisia) & the School of Business (Canada)
January 1, 2015 - October 11, 2025CEFE « Business Creation Entrepreneurs Training»
January 1, 2014 - October 11, 2025Bachelor degree in Communication and Multimedia
January 11, 2030 - January 1, 2011Google UX Design Professional Certificate
January 1, 2021 - October 11, 2025Business English, AMIDEAST
January 1, 2018 - October 11, 2025Entrepreneurship and project management, MSB (Tunisia) & the School of Business (Canada)
January 1, 2015 - October 11, 2025CEFE « Business Creation Entrepreneurs Training»
January 1, 2014 - October 11, 2025Bachelor degree in communication and multimedia
January 11, 2030 - January 1, 2011Google UX Design Professional Certificate
January 11, 2030 - January 1, 2021Business English
January 11, 2030 - January 1, 2018Entrepreneurship and project management
January 11, 2030 - January 1, 2015CEFE « Business Creation Entrepreneurs Training»
January 11, 2030 - January 1, 2014Bachelor degree in communication and multimedia
January 1, 2011 - January 1, 2011Google UX Design Professional Certificate
January 1, 2021 - January 10, 2026Business English
January 1, 2018 - January 10, 2026Entrepreneurship and Project Management
January 1, 2015 - January 10, 2026CEFE Business Creation Entrepreneurs Training
January 1, 2014 - January 10, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Real Estate & Construction, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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