Lilly Price

Bridged organic insights into paid campaigns across Meta and TikTok, driving New Customer Growth (+35% YoY) for a client; analyzed Motion AI-generated creative and provided five data-backed recommendations, resulting in a 22% CTR improvement and 20% CPA reduction; used data platforms to craft testing roadmaps and drive revenue growth; built revenue-driving campaigns across TikTok, Facebook, Pinterest, and Reddit, consistently meeting KPI goals and optimizing daily.

Achieved a 1500% increase in transactions in the first 30 days through strong creative strategy and audience research. Sourced, contracted, and maintained relationships with 20+ UGC creators/influencers, ensuring content quality and brand alignment. Built and optimized creative operations systems across Notion, Asana, and Google Sheets to ensure efficient production, asset management, and cross-functional communication.

Bridged organic insights into paid campaigns across Meta and TikTok, ensuring synchronized messaging while testing platform-specific creative tactics to drive New Customer Growth (+35% YoY) for a client; analyzed historical creative with Motion (AI tool) and presented 5 data-backed recommendations that improved CTR by 22% and reduced CPA by 20%; built revenue-driving campaigns across TikTok, Facebook, Pinterest, and Reddit, meeting KPI goals and optimizing performance daily.