Lilly Price

Paid Social Account Manager at The Media Image

Led the development, optimization, analysis, and reporting of paid social campaigns across platforms like Meta, TikTok, X, and Pinterest, driving improved performance and ROI for e-commerce clients. Utilized creative and analytical skills with clients to solve problems, adapt to challenges, and deliver detailed client-specific solutions. Worked with clients to build paid and organic social media strategies that aligned with broader marketing efforts, while researching influencers, competitors, and industry trends. Communicated effectively with clients, providing clear updates, managing expectations, and fostering strong relationships to ensure alignment with campaign goals and deliverables.

Digital Media Analyst at Bojangles

Generated over 5 million impressions across all platforms in our paid social efforts monthly. Delivered weekly campaign performance reports, tracking ROAS, CTR, Eng. Rate, Sales, and more. Managed and optimized paid social campaigns across Meta, Instagram, TikTok, X, OTT, and YouTube with a monthly budget of $650,000, consistently meeting KPIs. Cultivated strong partnerships with NIL influencers, amplifying campaign reach and consistently achieving over 500k impressions per campaign.

Social Media Manager and Content Strategist at Delta Beverages

Achieved a 1500% increase in transactions in the first 30 days, using strong creative strategy and audience research. Sourced, contracted, and maintained relationships with a network of 20+ UGC creators/influencers, ensuring consistent content quality and brand alignment. Built and optimized creative operations systems across Notion, Asana, and Google Sheets to ensure efficient production, organized asset management, and clear cross-functional communication.

Social Account Manager at Wpromote

Bridged organic insights into paid campaigns across Meta and TikTok, ensuring synchronized messaging while testing platform-specific creative tactics to drive New Customer Growth (+35% YoY for a client). Analyzed historical creative on Motion (AI tool) for a D2C brand and presented 5 data-backed recommendations to enhance performance; optimizations drove a 22% improvement in CTR and reduced CPA by 20%. Utilized data platforms to analyze cross-platform campaign data, turning performance insights into strategic testing roadmaps that drive revenue growth and overall media efficiency. Built strong revenue-driving campaigns across TikTok, Facebook, Pinterest, and Reddit, ensuring that each client met their KPI goals, and optimized performance on a daily basis.

Paid Social Account Manager at The Media Image

Led development, optimization, analysis, and reporting of paid social campaigns across Meta, TikTok, X, and Pinterest for e-commerce clients; collaborated with clients to build paid and organic social strategies aligned with broader marketing goals; researched influencers, competitors, and industry trends; maintained effective client communication to manage expectations and ensure alignment with campaign goals.

Digital Media Analyst at Bojangles

Generated over 5 million impressions across all platforms in paid social efforts monthly; delivered weekly campaign performance reports tracking ROAS, CTR, Eng. Rate, Sales, and more; managed and optimized campaigns across Meta, Instagram, TikTok, X, OTT, and YouTube with a monthly budget of $650,000; cultivated NIL influencer partnerships, achieving over 500k impressions per campaign.

Social Media Manager and Content Strategist at Delta Beverages

Achieved a 1500% increase in transactions in the first 30 days through strong creative strategy and audience research; sourced, contracted, and maintained relationships with 20+ UGC creators/influencers; built and optimized creative operations systems across Notion, Asana, and Google Sheets to ensure efficient production, organized asset management, and clear cross-functional communication.

Social Account Manager at Wpromote

Bridged organic insights into paid campaigns across Meta and TikTok, ensuring synchronized messaging while testing platform-specific creative tactics to drive New Customer Growth (+35% YoY) for a client; analyzed historical creative with Motion (AI tool) and presented 5 data-backed recommendations that improved CTR by 22% and reduced CPA by 20%; built revenue-driving campaigns across TikTok, Facebook, Pinterest, and Reddit, meeting KPI goals and optimizing performance daily.

Paid Social Account Manager at The Media Image

Led development, optimization, analysis, and reporting of paid social campaigns across Meta, TikTok, X, and Pinterest, driving improved performance and ROI for e-commerce clients. Built paid and organic social strategies with clients, researched influencers, competitors, and industry trends, and maintained clear communication to ensure alignment with campaign goals and deliverables.

Digital Media Analyst at Bojangles

Generated over 5 million impressions monthly across all paid social platforms; delivered weekly performance reports (ROAS, CTR, Eng. Rate, Sales); managed and optimized campaigns across Meta, Instagram, TikTok, X, OTT, and YouTube with a monthly budget of $650,000, consistently meeting KPIs. Cultivated partnerships with NIL influencers, achieving over 500k impressions per campaign.

Social Media Manager and Content Strategist at Delta Beverages

Achieved a 1500% increase in transactions in the first 30 days through strong creative strategy and audience research. Sourced, contracted, and maintained relationships with 20+ UGC creators/influencers, ensuring content quality and brand alignment. Built and optimized creative operations systems across Notion, Asana, and Google Sheets to ensure efficient production, asset management, and cross-functional communication.