Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Barbara Ritzman. I’m an award-winning beauty editor and content marketing strategist with 12 years of experience driving digital growth for beauty brands, medical spas, aesthetic practices, and Fortune 500 organizations. I’m the founder of Barbie's Beauty Bits, a nationally recognized beauty and aesthetic industry blog and content marketing platform with 300,000+ combined reach across all platforms and a Top 100 beauty blogs ranking for eight consecutive years. I contract to lead content, SEO, AEO, social media, and influencer marketing initiatives that boost visibility and revenue. As a strategist and hands-on creator, I’ve built and scaled editorial programs, optimized websites for search and answer engines, and forged brand partnerships with major beauty brands. I’m passionate about translating data-driven insights into engaging content that resonates with readers and drives business results.…Hi, I’m Barbara Ritzman. I’m an award-winning beauty editor and content marketing strategist with 12 years of experience driving digital growth for beauty brands, medical spas, aesthetic practices, and Fortune 500 organizations. I’m the founder of Barbie's Beauty Bits, a nationally recognized beauty and aesthetic industry blog and content marketing platform with 300,000+ combined reach across all platforms and a Top 100 beauty blogs ranking for eight consecutive years. I contract to lead content, SEO, AEO, social media, and influencer marketing initiatives that boost visibility and revenue. As a strategist and hands-on creator, I’ve built and scaled editorial programs, optimized websites for search and answer engines, and forged brand partnerships with major beauty brands. I’m passionate about translating data-driven insights into engaging content that resonates with readers and drives business results.

Barbara Ritzman

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +6





Hi, I’m Barbara Ritzman. I’m an award-winning beauty editor and content marketing strategist with 12 years of experience driving digital growth for beauty brands, medical spas, aesthetic practices, and Fortune 500 organizations. I’m the founder of Barbie's Beauty Bits, a nationally recognized beauty and aesthetic industry blog and content marketing platform with 300,000+ combined reach across all platforms and a Top 100 beauty blogs ranking for eight consecutive years. I contract to lead content, SEO, AEO, social media, and influencer marketing initiatives that boost visibility and revenue. As a strategist and hands-on creator, I’ve built and scaled editorial programs, optimized websites for search and answer engines, and forged brand partnerships with major beauty brands. I’m passionate about translating data-driven insights into engaging content that resonates with readers and drives business results.…Hi, I’m Barbara Ritzman. I’m an award-winning beauty editor and content marketing strategist with 12 years of experience driving digital growth for beauty brands, medical spas, aesthetic practices, and Fortune 500 organizations. I’m the founder of Barbie's Beauty Bits, a nationally recognized beauty and aesthetic industry blog and content marketing platform with 300,000+ combined reach across all platforms and a Top 100 beauty blogs ranking for eight consecutive years. I contract to lead content, SEO, AEO, social media, and influencer marketing initiatives that boost visibility and revenue. As a strategist and hands-on creator, I’ve built and scaled editorial programs, optimized websites for search and answer engines, and forged brand partnerships with major beauty brands. I’m passionate about translating data-driven insights into engaging content that resonates with readers and drives business results.

Available to hire

Hi, I’m Barbara Ritzman. I’m an award-winning beauty editor and content marketing strategist with 12 years of experience driving digital growth for beauty brands, medical spas, aesthetic practices, and Fortune 500 organizations. I’m the founder of Barbie’s Beauty Bits, a nationally recognized beauty and aesthetic industry blog and content marketing platform with 300,000+ combined reach across all platforms and a Top 100 beauty blogs ranking for eight consecutive years. I contract to lead content, SEO, AEO, social media, and influencer marketing initiatives that boost visibility and revenue.

As a strategist and hands-on creator, I’ve built and scaled editorial programs, optimized websites for search and answer engines, and forged brand partnerships with major beauty brands. I’m passionate about translating data-driven insights into engaging content that resonates with readers and drives business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Author and Beauty and Skincare Specialist at wikiHow

January 1, 2021 - Present

Serve as a Beauty and Skincare Specialist and editorial reviewer for wikiHow, contributing co-authored articles and reviewing content for factual accuracy across skincare, makeup, hair care, and nail care for a platform reaching 150M+ monthly visitors. Engage with the wikiHow community through forum participation and Q&A, providing practical beauty and skincare guidance directly to readers.

Freelance Content Marketer at Self-Employed

January 1, 2014 - Present

Develop and execute content marketing and digital marketing strategies for beauty brands, aestheticians, medical spas, and plastic surgeons, driving audience growth and client retention. Create and manage website content, blog articles, social media posts, newsletters, and press releases to increase engagement and brand visibility for clients. Drive organic traffic growth through keyword research and SEO optimization, manage influencer campaigns, and achieve strong SEO performance.

Founder and Editor-in-Chief at Barbie’s Beauty Bits

January 1, 2012 - Present

Founded and operate an award-winning beauty, skincare, cosmetic treatment, fashion, and med spa marketing platform with 300,000+ combined reach across all platforms, serving consumer readers and B2B clients. Provide SEO and AEO-driven blog features with backlink placement, influencer exposure, keyword research and content strategy, social media campaign support, and email marketing. Build brand partnerships and manage affiliate marketing, sponsored content, and website monetization.

Influencer and Social Media Manager at Michael Todd Beauty

January 1, 2015 - January 1, 2018

Led influencer outreach and managed social media content strategies across Instagram and Facebook, identifying and partnering with influencers to grow brand reach while driving community engagement, leads, and sales. Wrote blog content for the brand, creating SEO-driven articles that supported product visibility and audience engagement.

Corporate Marketing Director at Va. Wings / Hooters Restaurants and AHK Pubs

January 1, 1996 - January 1, 2014

Directed all marketing, branding, advertising, promotions, and media buying across 11 Hooters restaurants in Virginia and New York on a $500K annual budget, while serving on the internal corporate marketing board. Hired, trained, and supervised a corporate marketing team of 4, plus in-store promotional staff across 11 locations, and aligned 30+ restaurant managers to ensure campaign execution and brand standards. Led Virginia Wings Charity Fund fundraising from 2000 to 2014, raising $100K annually. Conceptualized and launched AHK Pubs as a new business concept, developing the brand name, marketing strategy, and website from the ground up.