Available to hire
I am Barbara Ritzman, a beauty brand expert and marketing strategist who helps skincare, wellness, beauty brands, plastic surgeons, day spas, and aestheticians grow online audiences and expand brand presence. I specialize in digital marketing, content writing, social media, branding, influencer outreach, email marketing, media buying, and leadership.
I am a motivated entrepreneur and editor who has supported Fortune 500 companies and indie beauty brands to build trusted brand stories and measurable growth through content, campaigns, and strategic partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Co-Author; Beauty & Skincare Specialist at WIKIHOW
January 1, 2021 - PresentBeauty & Skincare Specialist contributing How-To guidance; collaborated with editorial staff to provide credible skincare insights for 150M+ monthly readers; focused on audience engagement and trust in skincare topics.
Freelance Entrepreneur, Content Marketer at BARBARA RITZMAN
January 1, 2014 - PresentIndependent consultant delivering content creation, SEO, email marketing, social media management, and influencer outreach for beauty brands and practitioners; developed brand presence and online audience growth.
Managing Owner/Editor-In-Chief at BARBIES BEAUTY BITS
January 1, 2012 - PresentBeauty brand with strategy development, audience engagement, content optimization, affiliate marketing, and website monetization; led brand partnerships with Dove, Macy's, Ipsy, Goli, IT Cosmetics, Sephora, HSN, and others.
Social Media Manager at MICHAEL TODD BEAUTY
January 1, 2018 - October 11, 2025Remote role managing social media engagement across platforms, developing content topics, implementing campaigns, and nurturing leads and sales through social channels and influencer collaboration.
Marketing Director & Media Buyer at HOOTERS RESTAURANTS & AHK PUBS
January 1, 2014 - October 11, 2025Led marketing strategy, media planning/buying (radio, OTT, social, billboards, print), budgeting (approx. $500K across 11 locations), and franchise marketing; contributed to fundraising initiatives for charity.
Education
Certificate – Media Buying at Media Buying Academy
January 11, 2030 - October 11, 2025Digital Marketing & SEO Coursework at SEMrush
October 1, 2025 - October 11, 2025Marketing at Tidewater Community College
January 11, 2030 - October 11, 2025Associate of Applied Business – Marketing at Stark Technical College
January 11, 2030 - October 11, 2025Certificate – Design, Communication & Marketing at Portage Lakes Vocational School
January 11, 2030 - October 11, 2025Qualifications
Digital Marketing & SEO Coursework
January 11, 2030 - October 11, 2025Certificate – Media Buying
January 11, 2030 - October 11, 2025Marketing
January 11, 2030 - October 11, 2025Associate of Applied Business – Marketing
January 11, 2030 - October 11, 2025Certificate – Design, Communication & Marketing
January 11, 2030 - October 11, 2025Digital Marketing & SEO Courseware
January 11, 2030 - October 11, 2025Certificate – Media Buying
January 11, 2030 - October 11, 2025Marketing
January 11, 2030 - October 11, 2025Associate of Applied Business – Marketing
January 11, 2030 - October 11, 2025Certificate – Design, Communication & Marketing
January 11, 2030 - October 11, 2025Industry Experience
Consumer Goods, Media & Entertainment, Healthcare, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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