Available to hire
Hi, I’m Nicholas de Freitas, a digital marketer and project manager with extensive experience creating and executing campaigns across casino, sports betting, and esports. I bring a strong commercial sense and a solid design/technical background, having worked with blue-chip multinationals and SMEs, primarily in online retail and gaming. I optimize consumer-focused websites and campaigns, and I’ve delivered direct marketing initiatives offline to maximize brand potential.
I’m target-driven, highly organized, and comfortable leading remote teams across the US, South Africa, and India to produce landing pages, affiliate materials, SMS/push messaging, and promotions. I combine CRM expertise with hands-on execution—from idea generation and production to performance analysis—always aiming to improve the player journey from sign-up to VIP.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Beginner
Afrikaans
Beginner
Work Experience
Chief Marketing Officer at Mobius Interactive Ltd
November 1, 2022 - October 11, 2025As the marketing CRM lead, I managed the CRM technology lifecycle and served as the liaison between internal staff and external CRM/software suppliers. I implemented retention campaigns, collaborated with operations and customer service to improve the player journey from sign-up to VIP, and managed remote teams in the USA, South Africa and India to deliver marketing collateral, landing pages, banners, and promotions across three brands, including SMS and push messaging and bonus setup.
Marketing Manager at The Equity Poker Network
January 1, 2019 - October 11, 2025Led marketing and project management for the main brand and network brands, coordinating with HQ in Norway, PlaySafe SA, and Costa Rica operations. Responsibilities included developing marketing strategies, coordinating web/IT support, updating tasks in project systems, monitoring project performance, scoping briefs, optimizing resource allocation, and delivering integrated campaigns with AB and Multivariate testing and lifecycle journey improvements.
Co-founder, Marketing Manager at MyLottoLive
January 1, 2014 - October 11, 2025Co-founded an online lottery venture with offline distribution to 7,500 Spazas in SA. Managed office operations, daily website updates, and player communications. Worked with brand/CRM to create new promotions, implement campaigns, and report results.
Marketing Executive at Action Poker Network
January 1, 2012 - October 11, 2025Collaborated with CEO on online research, competitor analysis, process documentation, and delivery of direct marketing campaigns. Built and managed email marketing strategies, including lists, templates, CTAs, KPIs, and weekly reporting.
Marketing Manager at Urban Active
January 1, 2008 - October 11, 2025Managed website design projects, branding, SEO/SEM, and PPC campaigns for corporate clients and SMEs. Allocated outsourced resources, drove content management solutions, and led marketing material distribution offline and online.
Owner at Easy Start (New Media Agency)
January 1, 2003 - October 11, 2025Helped new and small businesses establish an online presence, overseeing website development, content management, and search optimization.
Marketing Project/Account Manager at Hyperactive Productions
January 1, 2001 - October 11, 2025Directed multi-disciplinary marketing projects for global clients, including branding, creative, database technologies and content-managed solutions. Coordinated freelancers and led client communication and project delivery.
Chief Marketing Officer at Mobius Interactive Ltd
November 1, 2022 - October 11, 2025As the marketing CRM lead, I managed the technology with the responsibility to maximize the efficiency of the CRM data and software throughout the lifecycle of the player base. I implemented retention marketing campaigns and collaborated with operations and customer service teams to improve the player experience from sign up to VIP. I managed remote teams in the USA, South Africa and India to deliver on all marketing collaterial, for landing pages, affiliate marketing banners and materials for 3 diverse brands, including sms and push messaging, and bonus setup for promotions.
Marketing Manager at The Equity Poker Network
January 1, 2019 - October 11, 2025Led development of marketing strategies in line with business requirements; acted as Project Manager liaison between international offices and remote teams; daily liaison with web developers, IT developers and support teams to ensure joint projects are managed and implemented effectively with minimum impact on deadlines; built and optimized the customer journey, retention programs and promotional campaigns.
Co-founder, Marketing Manager at MyLottoLive
January 1, 2014 - October 11, 2025Co-founded MyLottoLive, overseeing office management, daily website updates, and email campaigns; promoted promotions with CRM, and coordinated online/offline distribution to 7,500 Spazas in SA.
Marketing Executive at Action Poker Network
January 1, 2012 - October 11, 2025Responsible for online research and competitor analysis, documenting processes and reporting on business deliverables. Assisted the CEO with direct marketing campaigns and managed email marketing strategy, list building, templates, KPIs, and weekly reports.
Marketing Manager at Urban Active
January 1, 2008 - October 11, 2025Managed multi-disciplinary marketing projects for corporate clients and SMEs, focusing on brand, corporate identity, e-commerce, SEO, and site maintenance; oversaw resource allocation and campaigns.
Owner at Easy Start (New Media Agency)
January 1, 2003 - October 11, 2025Founded Easy Start to help new and small businesses get online, developing websites and SEO; hybrid project/account management for website builds and content-managed solutions.
Marketing Project/Account Manager at Hyperactive Productions
January 1, 2001 - October 11, 2025Managed projects for blue-chip clients and SMEs, delivering branding, digital assets and events; led back-office operations, freelancers, and deployments; supported client relationships and project delivery.
Chief Marketing Officer at Mobius Interactive Ltd
November 1, 2022 - October 11, 2025As the marketing CRM lead, I managed the CRM technology to maximize data efficiency across the player lifecycle, liaised with internal staff and external CRM software suppliers (including the gaming platform development team), implemented retention campaigns, and collaborated with operations and customer service to enhance the player experience from sign-up to VIP. I managed remote teams in the USA, South Africa and India to deliver marketing collateral for landing pages, affiliate banners and materials for three brands, including SMS and push messaging and bonus setup for promotions. Responsibilities included planning CRM strategies, segmenting the customer database, collaborating with IT on CRM infrastructure, overseeing data governance, executing retention campaigns, ensuring effective funnel management, analyzing market trends, and maintaining stakeholder records.
Marketing Manager at The Equity Poker Network
December 31, 2019 - October 11, 2025Led marketing and project management for Full Flush Poker and network brands; acted as liaison between HQ in Norway, PlaySafe SA in South Africa, and the Costa Rica operations team. Responsibilities included developing marketing strategies, coordinating with web development and IT,
monitoring AB and multivariate tests, building customer journeys, managing campaigns across online/offline channels, and providing weekly reports to Head Office.
Co-founder, Marketing Manager at MyLottoLive
December 31, 2014 - October 11, 2025Co-founded an online lottery with offline distribution to 7,500 Spazas across SA. Responsibilities included general office management, daily website updates, email marketing, optimizing workflows, and collaborating with brand/CRM to create new promotions, implement campaigns, and report on results.
Marketing Executive at Action Poker Network
December 31, 2012 - October 11, 2025Worked with the CEO on online research and competitor analysis, documented processes, and supported direct marketing campaigns. Led email marketing strategy, including list creation, CTA and template design, KPI definition, and weekly performance reporting.
Marketing Manager at Urban Active
December 31, 2008 - October 11, 2025Managed website design projects with a focus on brand, corporate, e-commerce, and SEO. Allocated resources, led SEO/SEM/PPC campaigns, analyzed site traffic for optimization, ensured best-practice technologies and usability, and managed the distribution of marketing materials to a major customer database.
Owner at Easy Start (New Media Agency)
December 31, 2003 - October 11, 2025Hybrid project/account management for new website builds and content-managed solutions, SEO optimization, and helping small businesses get online.
Marketing Project/Account Manager at Hyperactive Productions
December 31, 2001 - October 11, 2025Managed projects for blue-chip and SME clients, coordinated freelancers, delivered branding, digital, events, touch screen kiosks, CD/DVD production, and back-office administration.
Education
Qualifications
Industry Experience
Gaming, Software & Internet, Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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