Content Expert at Pink Collar Content

Scaled TikTok from 0 to 5,000 followers in 30 days with trend-driven content; produced organic video content achieving 50,000–250,000 views per post; grew personal Instagram from 3,500 to 5,100 followers in 7 months; developed high-conversion campaigns with global brands (Clinique, Ola Plex, Dermatica, Revere Beauty, Hanskin); partnered with fragrance brands La Preuve and Clean Team to produce launch event activations in Atlanta.

Stylist & Growth Partner at Van Michael Salon

Consistently in the top 10 for service revenue & retail sales for 18+ months; achieved $10,481 in retail product sales in 2023 and $11,810 in 2024; helped scale a partner stylist’s annual sales from $185,311 to $258,150 in the first year, while reducing salon hours by 25% (48 → 36 hrs/week); integrated product partnerships (Olaplex, Dermatica, Nutrafol) into content and client education.

CRM & Automations Manager at Evergreen Investments

Became self-taught in Deluge scripting and Zoho systems; built 5 custom CRM modules and APIs in 30 days; directed developers, designers, and analysts to create streamlined client portals; performance led to two 30% raises in 24 months.

Stylist & Growth Partner at Van Michael Salon

Led growth initiatives for Van Michael Salon, boosting social reach and engagement. Scaled TikTok from 0 to 5,000 followers in 30 days with trend-driven content; produced organic video content delivering 50,000–250,000 views per post; grew a personal Instagram following from 3,500 to 5,100 in seven months. Developed high-conversion campaigns with global brands (e.g., Clinique skincare collaboration in 2023; Ola Plex (2023–2024) hair care; Dermatica (2023–Present) prescription skincare content; Revere Beauty (2023) scalp & hair elixir oil; Hanskin (2024) Korean skincare). Partnered with fragrance brands La Preuve and Clean Team to orchestrate launch event activations in Atlanta.

CRM & Automations Manager at Evergreen Investments

Became self-taught in Deluge scripting and Zoho systems; Built 5 custom CRM modules and APIs in 30 days; Directed developers, designers, and analysts to create streamlined client portals; Achieved two 30% salary raises over 24 months.

Hair Care & Growth Specialist at Van Michael Salon

Consistently in the top 10 for service revenue & retail sales for 18+ months; top 5 for blow-out styling at the Sandy Springs location; generated AVEDA/Nutrafol product sales in 2023 and 2024; partnered with a senior stylist to scale business from $185,311 to $258,150 in one year while reducing weekly hours from 48 to 36; increased partner stylist’s daily client load to 9–12 through client development; delivered customized scalp treatments and product routines to improve long-term hair health; provided scalp therapies, treatments, and styling services tailored to individual client needs.

Growth Marketing, Content, and Strategy at Pink Collar Content

Scaled Soo Slikk’s TikTok from 0 to 5,000 followers in 30 days with trend-driven content; produced organic video content achieving high view counts; grew personal/brand social channels; developed high-conversion campaigns with global brands (e.g., Clinique, Ola Plex, Dermatica, Revere Beauty, Hanskin, Style We, MICAS, Soo Slikk, Lemon8) and launched partner collaborations; led launch events with La Preuve and Clean Team.

CRM & Automations Manager at Evergreen Investments

Became self-taught in Deluge scripting and Zoho systems; Built 5 custom CRM modules and APIs in 30 days; Directed developers, designers, and analysts to create streamlined client portals; Performance led to two 30% raises in 24 months.

Social Media & Fashion Stylist at J Style 4U

Organized and styled models on-set for photo shoots; attended pop-up events to style clothing for shoppers; managed social media and website; styled outfits for models and provided in-store styling advice for shoppers.